Tips• Start Strong: You have a matter of seconds to earn attention.• Be Newsworthy: The headline, summary and 1st paragraph should clarify the news. The rest of the release provides the details. It’s not a marketing pitch or advertisement.• Use Keywords: The headline and summary use keywords people are likely to use when searching for this type of information.• Identify Yourself: Identify the company, brand or product in the headline and summary.• Economize Your Words: Be concise. Aim for 60 characters including spaces for the headline and 1-4 sentences for the summary.• Pick an Angle: Make sure your release has a good hook.• Proofread: No spelling or grammatical errors. firstname.lastname@example.org twitter: @boxcarmarketing
Format Considerations• A Headline Should Appear in Title Case • Capitalize Every Word Except Prepositions and Articles • Aim for 60-170 characters • ALL CAPS FOR EMPHASIS SHOULD BE AVOIDED.• The Summary is a synopsis of the information in the release. It follows the headline • 1-4 sentences only • Sentence case for summary text.• Lead Paragraph is 25 words or less. • Write in 3rd person. No “I” or “you”• Body Copy is 300-800 words. email@example.com twitter: @boxcarmarketing
Beyond writing a good release,you’ll want to know “Did it work?”How to measure the success of a press release: http://www.bloggingprweb.com/how-to-measure-pr-success firstname.lastname@example.org You should follow me on twitter @boxcarmarketing
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