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Pub355 presentation

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explain how to use google insights for search

explain how to use google insights for search

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Transcript

  • 1. Google Insights
    • By Derek Zhu
    • What is Google Insights?
    • How is Google Insights differentiated from Google Trends?
    • How to use Google Insights?
    • Common misconception
  • 2. What is Google Insights?
    • Google insights for search is a service provided by Google
    • Provide insights into the search terms people have been entering into the Google search engine.
    • It's a product designed with advertisers and marketers in mind
  • 3. How is Google Insights Differentiated from Google Trends?
    • Same search engine, same data
    • More functionality, more flexibility
    • Geared towards researchers and advertisers
  • 4. How to use Google Insights?
    • Example:
  • 5. Some real world implications of what Google Insights can do
    • Create advertising messages
    • Evaluating brands
    • Measuring campaign impacts
  • 6. Common Misconception of Google Insights
    • The graph data DOES NOT equal search volume
    • Downward Trend DOES NOT necessarily mean declining search traffic and Vice Versa