Your SlideShare is downloading. ×
Pub355 presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Pub355 presentation

716
views

Published on

explain how to use google insights for search

explain how to use google insights for search

Published in: Education

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
716
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Google Insights
    • By Derek Zhu
    • What is Google Insights?
    • How is Google Insights differentiated from Google Trends?
    • How to use Google Insights?
    • Common misconception
  • 2. What is Google Insights?
    • Google insights for search is a service provided by Google
    • Provide insights into the search terms people have been entering into the Google search engine.
    • It's a product designed with advertisers and marketers in mind
  • 3. How is Google Insights Differentiated from Google Trends?
    • Same search engine, same data
    • More functionality, more flexibility
    • Geared towards researchers and advertisers
  • 4. How to use Google Insights?
    • Example:
  • 5. Some real world implications of what Google Insights can do
    • Create advertising messages
    • Evaluating brands
    • Measuring campaign impacts
  • 6. Common Misconception of Google Insights
    • The graph data DOES NOT equal search volume
    • Downward Trend DOES NOT necessarily mean declining search traffic and Vice Versa