Pub355 presentation

861 views
826 views

Published on

explain how to use google insights for search

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
861
On SlideShare
0
From Embeds
0
Number of Embeds
385
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Pub355 presentation

  1. 1. Google Insights <ul><li>By Derek Zhu </li></ul><ul><li>What is Google Insights? </li></ul><ul><li>How is Google Insights differentiated from Google Trends? </li></ul><ul><li>How to use Google Insights? </li></ul><ul><li>Common misconception </li></ul>
  2. 2. What is Google Insights? <ul><li>Google insights for search is a service provided by Google </li></ul><ul><li>Provide insights into the search terms people have been entering into the Google search engine. </li></ul><ul><li>It's a product designed with advertisers and marketers in mind </li></ul>
  3. 3. How is Google Insights Differentiated from Google Trends? <ul><li>Same search engine, same data </li></ul><ul><li>More functionality, more flexibility </li></ul><ul><li>Geared towards researchers and advertisers </li></ul>
  4. 4. How to use Google Insights? <ul><li>Example: </li></ul>
  5. 5. Some real world implications of what Google Insights can do <ul><li>Create advertising messages </li></ul><ul><li>Evaluating brands </li></ul><ul><li>Measuring campaign impacts </li></ul>
  6. 6. Common Misconception of Google Insights <ul><li>The graph data DOES NOT equal search volume </li></ul><ul><li>Downward Trend DOES NOT necessarily mean declining search traffic and Vice Versa </li></ul>

×