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explain how to use google insights for search

explain how to use google insights for search

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    Pub355 presentation Pub355 presentation Presentation Transcript

    • Google Insights
      • By Derek Zhu
      • What is Google Insights?
      • How is Google Insights differentiated from Google Trends?
      • How to use Google Insights?
      • Common misconception
    • What is Google Insights?
      • Google insights for search is a service provided by Google
      • Provide insights into the search terms people have been entering into the Google search engine.
      • It's a product designed with advertisers and marketers in mind
    • How is Google Insights Differentiated from Google Trends?
      • Same search engine, same data
      • More functionality, more flexibility
      • Geared towards researchers and advertisers
    • How to use Google Insights?
      • Example:
    • Some real world implications of what Google Insights can do
      • Create advertising messages
      • Evaluating brands
      • Measuring campaign impacts
    • Common Misconception of Google Insights
      • The graph data DOES NOT equal search volume
      • Downward Trend DOES NOT necessarily mean declining search traffic and Vice Versa