Your SlideShare is downloading. ×
Integration of Offline and Online Marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Integration of Offline and Online Marketing

2,220
views

Published on

Published in: Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,220
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Integration of Offline and Online Marketing
    By: Casey Bradley
  • 2. Business marketing is one of the easiest and fastest ways for organizations to communicate their ideas.
    The business environment is constantly changing, needs to market their image must be applied innovatively and strategically for success.
    Why is Marketing So Important Today?
  • 3. Enable business to be open 24 hours a day and 365 days a year.
    Marketing techniques:
    1. Applying company website on business card
    2. Outdoor signboards
    3. Press release
    4. Promotional clothing
    Offline Marketing
  • 4. Increases customer relationship through additional visual opportunities.
    Marketing techniques:
    1. Easy reading articles
    2. Blogging
    3. Online networking
    4. Social sights, such as FaceBook
    Online Marketing
  • 5. How to Compete in a Changing Environment?
  • 6. Offline and online marketing techniques are each valuable in their own way, however if they are coordinated, effectiveness of each can maximize impact.
    Many people still want to touch and see products first hand, but also be able to research them on their own time.
    Successful multichannel marketing require integration to fully assess and target their audiences.
    Why is an Integrated Approach so Important?
  • 7. Slice began as an urban street youth organization, worried that undersized content could not meet prospects for a web page.
    Slice wasn’t meeting their quarterly expectations.
    Slice attempted to attract media coverage, however efforts failed to maintain new members.
    (Spinder, 2001)
    Case Study: Slice on Thin Ice
  • 8. Slice posted their best material online -primarily pieces that were to be performed at future events.
    Slice cross-promoted through publicizing important dates, email flyers linked to website homepage, and they prominently established their website on Journals.
    Case Study: Slice Takes off
  • 9. “ Promoted online, the Journal’s distribution and sales doubled in two seasons. Soon, Slice performances were packed, since their supporters could always find out when and where they were” (Spinder, 2001)
    Case Study: Slice Success
  • 10. As we have seen, diversity, exposure and techniques are integral to an organizations success and creditability.
    Integration of offline and online marketing is critical to maximize success of a business. Offline and online marketing is interwoven onto one cohesive experience, each touch point with a companies brand is an opportunity to understand their business
    Conclusion