How to read the web

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How to read the web?

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How to read the web

  1. 1. A short guide to understand the reading of and write for the internet <br />By <br />Catherine Gibbons<br />How to Read the Web <br />
  2. 2. How do readers read the Web?<br />79 % of viewers scan the page looking for key words when reading a web page<br />16% of viewers read the web page, word for word.<br /> What does this mean?<br />If the average web page has 593 words, the average reader only reads about 111 words or about 28% of the text<br />
  3. 3. How do readers read the web?<br />People don’t read the web page they scan for the key ideas<br />They are looking for individual words and sentences<br />Therefore key ideas and information need to be in the two top paragraphs of the web pages.<br />
  4. 4. The reading pattern <br />Readers tend to read in a “ Fast” pattern,<br />The F pattern can be seen as a serious of patterns<br />Horizontal Movements- across the upper part of the page of the text<br />Second Horizontal Movement- move down the page a bit and then read across<br />Vertical horizontal Movement- scanning the content left of the page systematically.<br />
  5. 5. An image of the F Pattern <br />
  6. 6. The F pattern.<br />What does this imply:<br />That the reader wont read the text thoroughly<br />That the first two paragraphs must then state the key arguments<br />Start subheading , paragraphs and bullet points with information words<br />Ex: Lady Gaga makes her catwalk debut , Global food prices hit new record (good) VS. Vancouver Island night club penalized for “unlawful” stripper behavior , Charlie Sheen’s goddess focus on custody battle (bad)<br />
  7. 7. How to write for the web <br />When writing for this audience, one wants to stay away from long sentences and generic writing. one does not need that welcome to the page sentence.<br /> what do you do:<br />1) High light key words<br />2) These words need to be meaningful , with accurate subheadings<br />3) Lists <br />4) One idea/ concept per paragraph<br />5)Start with the conclusion at the beginning of the writing<br />6) Half the word count <br />
  8. 8. How to write for the web??<br />One of the best websites that employs the tactics for internet writing is the BBC.<br />The BBC titles are usually between 5 words in length and 34 characters long<br />Why<br />The wording is short and to the point<br />Its rich in information<br />The most important keywords are visible<br />Itis understandable when out of context<br />Predictable- do I want to read on, <br />http://www.bbc.co.uk/news/<br />http://www.vancouversun.com/<br />
  9. 9. What about credibility?????<br />It is important to note although the reader is reading online, they still want their sources to be creditable<br /> Graphs , good writing and links to other outbound hypertext links help to establish the pages credibility <br />
  10. 10. The Research Study:<br />25 web users were monitored in this study, these users were completely naturalistic, meaning that the users did not have to change their behavior<br />These users were above average intelligence and might slightly impact the outcome<br />What was the outcome ?<br />-the Back Button is now only the 3rd most-used feature<br />-the clicking of the hyper text is the most used feature<br />- the clicking of buttons was overtaken by the “Back” button<br />
  11. 11. The facts of the real life reading <br />10,163 page views (17%) that lasted less than 4 seconds. In such brief "visits," users clearly bounced right out without truly "using" the page. <br />2,615 page views (4%) that lasted more than 10 minutes. In these cases, users almost certainly left the browser open while doing something else. <br />1,558 page views (3%) with fewer than 20 words on them. Such pages are probably server errors or disrupted downloads. <br />Conclusion: An average web page has between 30-1250 words and for every extra 100 words a page has it takes 4.4 seconds to read.<br />
  12. 12. Does ones literary level affect the reading of the web?<br /> Answer is yes.<br />People are divided into two groups:<br />
  13. 13. The reader:<br />One has to keep in mind, when writing for the web, to write in a simplistic manner and around a 6 grade reading level.<br />Remember:<br />Prioritize information<br />Avoid text that moves or changes <br />Streamline the page design<br />Simplify navigation<br />Optimize search<br />
  14. 14. Discussion Questions<br />Can you think of an example of a web site that you feel is easy for readers to read?<br />Do you feel that as our society becomes more dependent on the web, that traditional books will become obsolete? Is the I-pad and Kobo affecting this shift?<br />
  15. 15. Work Cited:<br />BBC Canada http://www.bbccanada.com/<br /> Retrieved on March 1st, 2011<br />Writing for the web http://www.useit.com/papers/webwriting/<br /> Retrieved on March 1st 2011<br />

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