How to market using facebook placesPresentation Transcript
How to Market Your Business Using Presented by Andrew Hsu Publishing 355
What is Facebook Places?
Facebook’s location-based feature
Lets Facebook users checkin to places (eg. restaurants)
Lets users see where their friends are
Allows businesses to grow awareness and engage with customers
Ways to Use it Discounts for Checkins Eg.
15% off at Betsey Johnson
25% off at Gap
Ways to Use it Leveraging Events Eg.
“Play4Xmas” campaign, leveraging events in shopping malls for fans to win free games
Turn fans into advocates through news feed
Ways to Use it Creating Event-Specific Places Eg.
Sponsoring Sydney Bike Film Festival, and have participants checkin at each “Onitsuka Tiger Check In Points”
Attendees who checked in at 3 locations and answered a question on facebook page have chance to win a bike
Ways to Use it Daily Checkins Eg.
By placing wooden Facebook icons on campus, the University of Kentucky hoped that the news feed from student checkins would help with recruiting HS students
Campaign also targeted towards educating about online-privacy
Ways to Use it Facebook Places Leader Boards Eg.
Promoting UK tourism through leader board of various landmarks
Encourages visitors to checkineverytime they reach a notable location; “a global guest book” for Britain
How to Get Started? Find, create and claim your Place Page: Manually adding your own business, and then “claiming” it to edit information Merge Facebook Places with your FacebookPage: Anyone who “Like” your page will be automatically connected to your Places Page. Allows you to update offers, links, status, as well as add maps and checkins to your main page. Encourage checkins Reward customers for checking in: discounts, coupons, deals, etc.