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HANG TRAN How do you find quality bloggers on a particular topic?
<ul><li>Personal Blogs </li></ul><ul><li>Corporate Blogs </li></ul><ul><li>Diaries of one’s life </li></ul><ul><li>Particu...
Topical Blogs <ul><li>Journalistic in nature </li></ul><ul><li>Updated more frequently </li></ul><ul><li>Ex. Amateur Gourm...
Tools to Locate Blogs
Metrics <ul><li>Name of the blog </li></ul><ul><li>Blogger’s name </li></ul><ul><li>Blog URL </li></ul><ul><li>Contact det...
Google PageRank <ul><li>“ PageRank reflects our view of the importance of web pages by considering more than 500 million v...
Google Trends
Technorati <ul><li>http://technorati.com </li></ul><ul><li>Search engine that focuses on blogs </li></ul><ul><li>112.8 mil...
Alexa <ul><li>Owned by Amazon.com </li></ul><ul><li>Provides information about web traffic to websites </li></ul><ul><li>C...
RSS Subscribers <ul><li>Audience who agree to receive blog posts, podcasts, videos etc. </li></ul><ul><li>Most loyal in co...
Subjective Indications
THANKS FOR LISTENING!
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How to Find Quality Bloggers on a Particular Topic?

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Hang Tran's presentation on "How to Find Quality Bloggers on a Particular Topic?" gives examples of free tools that can be used to locate and compare blogs. Marketers would be interested in these tools to find potential bloggers in which they can contact to promote their business. Tools available include Google, Google PageRank, Google Trends, Technorati, Alexa, RSS subscriptions and other methods of finding popular blogs.

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Transcript of "How to Find Quality Bloggers on a Particular Topic?"

  1. 1. HANG TRAN How do you find quality bloggers on a particular topic?
  2. 2. <ul><li>Personal Blogs </li></ul><ul><li>Corporate Blogs </li></ul><ul><li>Diaries of one’s life </li></ul><ul><li>Particular period </li></ul><ul><li>Require more research </li></ul><ul><li>Good for reaching particular </li></ul><ul><li>demographic </li></ul><ul><li>Written by and associated with company </li></ul><ul><li>Company and industry news </li></ul><ul><li>Ex. Google </li></ul><ul><li>Should avoid </li></ul>Blogosphere
  3. 3. Topical Blogs <ul><li>Journalistic in nature </li></ul><ul><li>Updated more frequently </li></ul><ul><li>Ex. Amateur Gourmet, Autoblog and the Unofficial Apply blog </li></ul><ul><li>Easy to find </li></ul><ul><li>Tightly focussed </li></ul><ul><li>More accustomed to being contacted by marketers </li></ul>
  4. 4. Tools to Locate Blogs
  5. 5. Metrics <ul><li>Name of the blog </li></ul><ul><li>Blogger’s name </li></ul><ul><li>Blog URL </li></ul><ul><li>Contact details </li></ul><ul><li>Topics the blog covers </li></ul><ul><li>Regional range of blog </li></ul><ul><li>Pitch Policy describing how the blogger likes to be approached </li></ul><ul><li>Notes </li></ul>
  6. 6. Google PageRank <ul><li>“ PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of search results.” </li></ul><ul><li>- Google </li></ul><ul><li>(www.PRChecker.info) </li></ul>
  7. 7. Google Trends
  8. 8. Technorati <ul><li>http://technorati.com </li></ul><ul><li>Search engine that focuses on blogs </li></ul><ul><li>112.8 million + blogs </li></ul><ul><li>Searches blog content for keywords and phrases </li></ul><ul><li>Ranking of blog </li></ul>
  9. 9. Alexa <ul><li>Owned by Amazon.com </li></ul><ul><li>Provides information about web traffic to websites </li></ul><ul><li>Can only monitor user behaviour of those who installed Alexa Toolbar in their browser </li></ul><ul><li>Sample group too small to be useful </li></ul><ul><li>Only appeals to particular demographic </li></ul>
  10. 10. RSS Subscribers <ul><li>Audience who agree to receive blog posts, podcasts, videos etc. </li></ul><ul><li>Most loyal in community </li></ul><ul><li>FeedBurner to measure number of RSS subscribers they have </li></ul><ul><li>Track subscribers behaviour </li></ul><ul><li>“ Chicklet” </li></ul>
  11. 11. Subjective Indications
  12. 12. THANKS FOR LISTENING!
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