How does Tim O’Reilly think marketing in publishing should change?

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  • 1. How does Tim O’Reilly think marketing in publishing should change? Week 5 Helen Pei-Ju Liao
  • 2. How will e-books change publishing?
    • Format – hardback, paperback, audio book e-book represent different forms of same work
    • New format – deeper changes in how authors develop content and readers consume it
    • Ex. Wikipedia
  • 3. Does the definition of "publisher" need to expand?
    • Publisher thinks too narrowly about what kind of business they are in
    • Publisher thinks people that are web or mobile native are not considered as publisher
    • Curation, aggregation these jobs still need to be done
  • 4. How can publishers adapt to digital? What mindsets should they adopt?
    • How can we make our content better online?
    • How can we make it better through mobile?
    • “ Better” will de defined by making something smaller
    • ex. Google
  • 5. Conclusion
    • Books give people information, entertainment and education
    • If publisher focus on how those three elements can be performed better online and through mobile, innovation and business models will follow.