WordPress SEO - Optimizing To Rank On Google - WordCamp CT 2014


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WordCamp CT 2014 SEO presentation. A live case on how I took a website from having zero keywords to having over 590 keywords ranking on the first page of Google without any link building or social media marketing.

WordPress SEO site structure
WordPress Plugins you will need
Keyword research
On-page optimization

Want to learn more? Contact me at http://marknetgroup.com

Published in: Marketing, Technology, Design
  • Karl it depends on what your URL structure is. There are many reasons. Everything from site speed to being user friendly. Here is a great post by Google about the subject: https://support.google.com/webmasters/answer/76329?hl=en
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  • Thanks for the great comments Steve
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  • Thank you Cindy.
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  • Slide #14. Do you recommend switching the permalink settings to /%postname%/ and redirect old URLs? Also why is the considered best practice?
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  • Thanks Cindy. Yes You are correct Kenneth. Unfortunately I only had an hour and could not cover it all.
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WordPress SEO - Optimizing To Rank On Google - WordCamp CT 2014

  1. 1. “While Google is constantly updating the way we rank, WordPress has forever changed the speed at which we rank” – Alex Miranda
  2. 2. Case Study: How I Optimized A WordPress Website To Rank On The First Page of Google Alex Miranda
  3. 3. My Profile • SEO Marketing since 1998 • Digital Marketing VP at Marknet Group Inc • Certified Google Adwords Professional • WordPress SEO Speaker & Trainer • Asst Organizer of Hudson Valley & Westchester WordPress Meetup Group • Asst Organizer of Hudson Valley Digital Marketing Meetup Group • Executive Chef
  4. 4. How Do I Find A Good SEO Pro? • Ask Questions - Just because someone talks SEO doesn’t mean they know SEO • Email - If you get an Email from an SEO company offering their services, DO NOT REPLY..TRASH IT!! • Phone Solicitation – If an SEO company calls you out of the blue, Avoid them. • Countries – Using an SEO company from a third world country may be cheap but at the end of the day it will be costly. There are good companies out there.Do your homework • Ranking Guarantee – No one can guarantee a #1 ranking on Google. • Get References – Ask for multiple references you can call • Use LinkedIn – Find them. Check out their recommendations and NOT their endorsements • Check for yourself – Check the sites they optimized, Check their rankings. What tactics are they using? Read more tips HERE
  5. 5. What Are NOT Search Engines Looking For? • Keyword Stuffing - Overuse of keywords on your pages • Purchased Links - Buying links will get you nowhere when it comes to SEO • Low Quality Links - Make it relevant • Poor User Experience - Make it easy for the user to get around • Old Content - Does your site have old outdated content? Is your site outdated?
  6. 6. Ask Yourself 4 Questions • Who are you? • Where are you? • Why are you searching for this? • Who are you trying to reach?
  7. 7. Types of Keywords • Broad and Popular – Coffee Machines, WordPress (Don’t bother) • Niche – Commercial Coffee Machines, WordPress SEO Expert (Not too shabby) • Long Tail Keywords – Commercial Coffee Machines Westchester, WordPress SEO Expert NYC (YES!!)
  8. 8. Install Plugins • Google Analytics for WordPress - Joost De Valk • Google XML SiteMaps – Arne Brachhold • WP Robots Txt - Christopher Davis • SEO Plugin? Depend on what is right for you.
  9. 9. Check General Settings • Site title • URL • New York time zone • Date format • Time format
  10. 10. Check Writing Settings Update Services Photo: allstuffweb.com
  11. 11. Add This Ping List http://blogsearch.google.com/ping/RPC2 http://rpc.pingomatic.com/ http://feedburner.google.com/fb/a/pingSubmit?bloglink=http%3A%2F%2Fwww.eurocoffeeusa.com http://www.bing.com/webmaster/ping.aspx?siteMap=www.eurocoffeeusa.com/sitemap.xml http://submissions.ask.com/ping?sitemap=http%3A//www.eurocoffeeusa.com/sitemap.xml http://www.google.com/webmasters/tools/ping?sitemap=http://www.eurocoffeeusa.com/sitemap.xml http://rpc.twingly.com http://rpc.weblogs.com/pingSiteForm?name=BlogTitle&url=http%3A%2F%2fwww.eurocoffeeusa.com http://geourl.org/ping?p=http%3A%2F%2Fwww.eurocoffeeusa.com
  12. 12. Check Reading Settings • Make sure Search Engine Visibility is not checked. • Edit Robots.txt content
  13. 13. Check Discussion Settings
  14. 14. URL Structure & Permalinks
  15. 15. Content • Clear and Simple. Is your homepage digestible in 5 seconds? • Engage your reader. Write for visitors first. Do not write for search engines • Create a great, seamless user experience • Call to action = conversions & leads • Keep website fresh and updated • Too many ads on homepage will kill you • Avoid flash and avoid auto play sounds
  16. 16. Targeted Page
  17. 17. Title Tags • Do not use the same title for every page • Create unique title tags for each page. Make sure they are relevant to the page • No more than 70 characters and avoid stop word • Should contain keywords from content
  18. 18. Meta Description • Keep it below 165 characters • Create unique meta tag descriptions for each page • Make sure the keywords match your title tags • Meta tags are extremely important in gaining user click-through from search engine result pages
  19. 19. Sitemaps HTML Sitemap - HTML Sitemap contains links to all pages within a website. Makes it easier for visitors to find your content. XML Sitemap - Designed for search engines. Makes it easier for search engines to find your content
  20. 20. There is so much more to learn… • Local SEO • Link Building • Citations • Social • Video Want to learn more?
  21. 21. Lets Touch Base Email: alex@marknetgroup.com Twitter: @mralexmiranda Facebook: www.facebook.com/prunderground Google+: google.com/+AlexMirandaSEO Web: http://www.marknetgroup.com
  22. 22. www.linkedin.com/in/mralexmiranda/ * If you liked my presentation, give me a recommendation.
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