Basic WordPress SEO WordCamp NYC 2010

The SEO Basics
WordCamp NYC 2010
Presented By: Alex Miranda

Who Am I?
SEO Marketing since 1998
Editor-in–Chief at PRUnderground
SEO Strategist at Marknet Group Inc
Asst Organizer of Hudson Valley WordPress Meetup Group
Asst Organizer Westchester WordPress Meetup Group
Twitter: @prunderground
Facebook: http://www.facebook.com/prunderground
Email: amiranda@prunderground.com
Web: http//www.prunderground.com

Basic SEO Topics
Site Structure
Keywords & Meta Tags
Plug-Ins
Link Building
Resources

Site Structure
Content is King
Is your homepage digestible in 5 seconds?
Engage your reader. Write for visitors first. Do not write for search engines.
Convert Visitors

Site Structure
URL & Permalinks
Do not use strange characters or numbers
Make sure they are not case sensitive
Use keywords

Site Structure
Permalink Structure

Site Structure
Internal Links
Point Links back to content within your site
Use Keywords that describe the page.
Do not use irrelevant words in your anchor text

Site Structure
Sitemaps
Prepare two sitemaps: one for users, one for search engines

Site Structure
HTML Sitemap important
HTML Sitemap contains links to all pages within a website.

Site Structure
XML Sitemap Google Sitemap Generator Plug-in
Find duplicate content and discover pages on your website.
Designed for search engines.

Keywords & Meta Tags
Meta keywords have no SEO value
Research Keywords
Place keywords throughout your site
Keyword Research Tools

Title Tags
Do not use the same title for every page
Create unique title tags for each page
Should contain keywords from content

Meta Description
A snippet of information that describes your web page.
Create unique meta tag descriptions for each page.
Make sure you add keywords relevant to the page.

Plug-ins
All In One SEO Pack
Optimizes your website for search engines

Plug-ins
Redirection
Manage 301 redirections and keep track of 404 errors
All URLs can be redirected, not just ones that don't exist.

Plug-ins
SEO Friendly Images
WordPress optimization plugin which automatically updates all images with proper ALT and TITLE attributes
Whats an Alt Tag?
describes your image to search engine

Plug-ins
Additional Plug-ins
Google Analytics for WordPress
CommentLuv
FeedBurnerFeedSmith
20 of the Best SEO Plugins for WordPress: http://mashable.com/2009/03/20/wordpress-seo-plugins/

Link Building
Sources
Social Networks
Blogs
Forums
CommentLuv
Directories
Social bookmarking
Article Submissions
Press Releases – Such as www.prunderground.com

Link Building
Beware Of:
Directory submission services: Only 20% meet Google's criteria's
Link Schemes.
Read what Googles guidelines are:
http://www.google.com/support/webmasters
Link only with websites that offer good relevant content
If you have great content, proper site structure, targeted long tailed keywords and good ongoing SEO……PageRank does not matter

Resources
www.prunderground.com
www.marknetgroup.com
www.seobook.com
www.highrankings.com
www.seomoz.com
www.google.com/.../search-engine-optimization-starter-guide.pdf
http://www.searchenginejournal.com
http://searchengineland.com
www.google.com/webmasters/
http://websitegrader.com/

Lets Talk
Visit: http://www.prunderground.com/resources
If You want a copy of the complete SEO presentation
I will send you free tips, tricks, and other bonus material to help you get online SEO results!!!
Email: amiranda@prunderground.com
Twitter: @prunderground
Facebook: www.facebook.com/prunderground
Web: http://www.prunderground.com/resources
http://www.marknetgroup.com

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Basic WordPress SEO WordCamp NYC 2010

by Prunderground on Oct 17, 2010

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Basic WordPress SEO WordCamp NYC 2010 — Presentation Transcript