Basic WordPress SEO WordCamp NYC 2010

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Alex Miranda of PRUnderground Basic WordPress SEO presentation at WordCamp NYC 2010

Alex Miranda of PRUnderground Basic WordPress SEO presentation at WordCamp NYC 2010

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Transcript

  • 1. The SEO Basics
    WordCamp NYC 2010
    Presented By: Alex Miranda
  • 2. Who Am I?
    • SEO Marketing since 1998
    • 3. Editor-in–Chief at PRUnderground
    • 4. SEO Strategist at Marknet Group Inc
    • 5. Asst Organizer of Hudson Valley WordPress Meetup Group
    • 6. Asst Organizer Westchester WordPress Meetup Group
    Twitter: @prunderground
    Facebook: http://www.facebook.com/prunderground
    Email: amiranda@prunderground.com
    Web: http//www.prunderground.com
  • 7. Basic SEO Topics
  • Site Structure
    • Content is King
    Is your homepage digestible in 5 seconds?
    Engage your reader. Write for visitors first. Do not write for search engines.
    Convert Visitors
  • 12. Site Structure
    • URL & Permalinks
    • 13. Do not use strange characters or numbers
    • 14. Make sure they are not case sensitive
    • 15. Use keywords
  • Site Structure
    • Permalink Structure
  • Site Structure
    • Internal Links
    • 16. Point Links back to content within your site
    • 17. Use Keywords that describe the page.
    • 18. Do not use irrelevant words in your anchor text
  • Site Structure
    • Sitemaps
    Prepare two sitemaps: one for users, one for search engines
  • 19. Site Structure
    • HTML Sitemap important
    HTML Sitemap contains links to all pages within a website.
  • 20. Site Structure
    • XML Sitemap Google Sitemap Generator Plug-in
    Find duplicate content and discover pages on your website.
    Designed for search engines.
  • 21. Keywords & Meta Tags
    Meta keywords have no SEO value
    Research Keywords
    Place keywords throughout your site
    Keyword Research Tools
  • 22. Title Tags
    Do not use the same title for every page
    Create unique title tags for each page
    Should contain keywords from content
  • 23. Meta Description
    A snippet of information that describes your web page.
    Create unique meta tag descriptions for each page.
    Make sure you add keywords relevant to the page.
  • 24. Plug-ins
    • All In One SEO Pack
    Optimizes your website for search engines
  • 25. Plug-ins
    • Redirection
    Manage 301 redirections and keep track of 404 errors
    All URLs can be redirected, not just ones that don't exist.
  • 26. Plug-ins
    • SEO Friendly Images
    WordPress optimization plugin which automatically updates all images with proper ALT and TITLE attributes
    • Whats an Alt Tag?
    describes your image to search engine
  • 27. Plug-ins
    • Additional Plug-ins
    Google Analytics for WordPress
    CommentLuv
    FeedBurnerFeedSmith
    20 of the Best SEO Plugins for WordPress: http://mashable.com/2009/03/20/wordpress-seo-plugins/
  • 28. Link Building
    • Sources
    Social Networks
    Blogs
    Forums
    CommentLuv
    Directories
    Social bookmarking
    Article Submissions
    Press Releases – Such as www.prunderground.com
  • 29. Link Building
    • Beware Of:
    Directory submission services: Only 20% meet Google's criteria's
    Link Schemes.
    • Read what Googles guidelines are:
    http://www.google.com/support/webmasters
    • Link only with websites that offer good relevant content
    If you have great content, proper site structure, targeted long tailed keywords and good ongoing SEO……PageRank does not matter
  • 30. Resources
    www.prunderground.com
    www.marknetgroup.com
    www.seobook.com
    www.highrankings.com
    www.seomoz.com
    www.google.com/.../search-engine-optimization-starter-guide.pdf
    http://www.searchenginejournal.com
    http://searchengineland.com
    www.google.com/webmasters/
    http://websitegrader.com/
  • 31. Lets Talk
    • Visit: http://www.prunderground.com/resources
    If You want a copy of the complete SEO presentation
    I will send you free tips, tricks, and other bonus material to help you get online SEO results!!!
    Email: amiranda@prunderground.com
    Twitter: @prunderground
    Facebook: www.facebook.com/prunderground
    Web: http://www.prunderground.com/resources
    http://www.marknetgroup.com