The SEO Basics<br />WordCamp NYC 2010<br />Presented By: Alex Miranda<br />
Who Am I?<br /><ul><li>SEO Marketing since 1998
Editor-in–Chief at PRUnderground
SEO Strategist at Marknet Group Inc
Asst Organizer of Hudson Valley WordPress Meetup Group
Asst Organizer Westchester WordPress Meetup Group</li></ul>Twitter:  @prunderground<br />Facebook: http://www.facebook.com...
Basic SEO Topics<br /><ul><li>Site Structure
Keywords & Meta Tags
Plug-Ins
Link Building
Resources</li></li></ul><li>Site Structure<br /><ul><li>Content is King</li></ul>Is your homepage digestible in 5 seconds?...
Site Structure<br /><ul><li>URL & Permalinks
Do not use strange characters or numbers
Make sure they are not case sensitive
Use keywords</li></li></ul><li>Site Structure<br /><ul><li>Permalink Structure</li></li></ul><li>Site Structure<br /><ul><...
Point Links back to content within your site
Use Keywords that describe the page.
Do not use irrelevant words in your anchor text</li></li></ul><li>Site Structure<br /><ul><li>Sitemaps</li></ul>Prepare tw...
Site Structure<br /><ul><li>HTML Sitemap important</li></ul>HTML Sitemap contains links to all pages within a website.<br />
Site Structure<br /><ul><li>XML Sitemap Google Sitemap Generator Plug-in</li></ul>Find duplicate content and discover page...
Keywords & Meta Tags<br />Meta keywords have no SEO value<br />Research Keywords<br />Place keywords throughout your site<...
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Basic WordPress SEO WordCamp NYC 2010

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Alex Miranda of PRUnderground Basic WordPress SEO presentation at WordCamp NYC 2010

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Basic WordPress SEO WordCamp NYC 2010

  1. 1. The SEO Basics<br />WordCamp NYC 2010<br />Presented By: Alex Miranda<br />
  2. 2. Who Am I?<br /><ul><li>SEO Marketing since 1998
  3. 3. Editor-in–Chief at PRUnderground
  4. 4. SEO Strategist at Marknet Group Inc
  5. 5. Asst Organizer of Hudson Valley WordPress Meetup Group
  6. 6. Asst Organizer Westchester WordPress Meetup Group</li></ul>Twitter: @prunderground<br />Facebook: http://www.facebook.com/prunderground<br />Email: amiranda@prunderground.com<br />Web: http//www.prunderground.com<br />
  7. 7. Basic SEO Topics<br /><ul><li>Site Structure
  8. 8. Keywords & Meta Tags
  9. 9. Plug-Ins
  10. 10. Link Building
  11. 11. Resources</li></li></ul><li>Site Structure<br /><ul><li>Content is King</li></ul>Is your homepage digestible in 5 seconds?<br />Engage your reader. Write for visitors first. Do not write for search engines.<br />Convert Visitors<br />
  12. 12. Site Structure<br /><ul><li>URL & Permalinks
  13. 13. Do not use strange characters or numbers
  14. 14. Make sure they are not case sensitive
  15. 15. Use keywords</li></li></ul><li>Site Structure<br /><ul><li>Permalink Structure</li></li></ul><li>Site Structure<br /><ul><li>Internal Links
  16. 16. Point Links back to content within your site
  17. 17. Use Keywords that describe the page.
  18. 18. Do not use irrelevant words in your anchor text</li></li></ul><li>Site Structure<br /><ul><li>Sitemaps</li></ul>Prepare two sitemaps: one for users, one for search engines<br />
  19. 19. Site Structure<br /><ul><li>HTML Sitemap important</li></ul>HTML Sitemap contains links to all pages within a website.<br />
  20. 20. Site Structure<br /><ul><li>XML Sitemap Google Sitemap Generator Plug-in</li></ul>Find duplicate content and discover pages on your website.<br />Designed for search engines.<br />
  21. 21. Keywords & Meta Tags<br />Meta keywords have no SEO value<br />Research Keywords<br />Place keywords throughout your site<br />Keyword Research Tools<br />
  22. 22. Title Tags<br />Do not use the same title for every page<br />Create unique title tags for each page<br />Should contain keywords from content<br />
  23. 23. Meta Description<br />A snippet of information that describes your web page.<br />Create unique meta tag descriptions for each page.<br />Make sure you add keywords relevant to the page.<br />
  24. 24. Plug-ins<br /><ul><li>All In One SEO Pack</li></ul>Optimizes your website for search engines<br />
  25. 25. Plug-ins<br /><ul><li>Redirection</li></ul>Manage 301 redirections and keep track of 404 errors<br />All URLs can be redirected, not just ones that don't exist.<br />
  26. 26. Plug-ins<br /><ul><li>SEO Friendly Images</li></ul>WordPress optimization plugin which automatically updates all images with proper ALT and TITLE attributes<br /><ul><li>Whats an Alt Tag?</li></ul>describes your image to search engine<br />
  27. 27. Plug-ins<br /><ul><li>Additional Plug-ins</li></ul>Google Analytics for WordPress<br />CommentLuv<br />FeedBurnerFeedSmith<br />20 of the Best SEO Plugins for WordPress: http://mashable.com/2009/03/20/wordpress-seo-plugins/<br />
  28. 28. Link Building<br /><ul><li>Sources</li></ul>Social Networks <br />Blogs<br />Forums<br />CommentLuv<br />Directories <br />Social bookmarking<br />Article Submissions<br />Press Releases – Such as www.prunderground.com<br />
  29. 29. Link Building<br /><ul><li>Beware Of:</li></ul>Directory submission services: Only 20% meet Google's criteria's<br />Link Schemes.<br /><ul><li>Read what Googles guidelines are:</li></ul>http://www.google.com/support/webmasters<br /><ul><li>Link only with websites that offer good relevant content</li></ul>If you have great content, proper site structure, targeted long tailed keywords and good ongoing SEO……PageRank does not matter<br />
  30. 30. Resources<br />www.prunderground.com<br />www.marknetgroup.com<br />www.seobook.com<br />www.highrankings.com<br />www.seomoz.com<br />www.google.com/.../search-engine-optimization-starter-guide.pdf<br />http://www.searchenginejournal.com<br />http://searchengineland.com<br />www.google.com/webmasters/<br />http://websitegrader.com/<br />
  31. 31. Lets Talk<br /><ul><li>Visit: http://www.prunderground.com/resources</li></ul>If You want a copy of the complete SEO presentation<br />I will send you free tips, tricks, and other bonus material to help you get online SEO results!!!<br />Email: amiranda@prunderground.com<br />Twitter: @prunderground<br />Facebook: www.facebook.com/prunderground<br />Web: http://www.prunderground.com/resources<br />http://www.marknetgroup.com<br />

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