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Basic Search Engine Optimization

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So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization

So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization

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  • 1. Basic Search Engine Optimization
  • 2. What is SEO?
    • SEO is an abbreviation for search engine optimization.
    • 3. SEO is the process of improving the volume or quality of traffic to a web site from search engines via Natural (organic) search results.
    • 4. SEO aims to improve rankings for relevant keywords in search results.
    • 5. Organic SEO results account for over 80% of clicks.
  • Why are search engines so important?
    • Search engines are the biggest resources of your websites traffic.
    • 6. Higher traffic means more visitors.
    • 7. More visitors means more customers and higher profit.
  • When will I see results?
    It depends:
    • On your industry
    • 8. The competitive level of your keywords
    • 9. The previous success of your website
    • 10. Subject to the search engines updating their data
    • 11. You may see minor results change in 30 days.
    • 12. A significant frequency of top 10 and top 20 rankings can be seen within approximately 3-4 months if optimized correctly.
  • SEO Process
  • 13. Types of SEO
    • On-Page Optimization
    • 14. Off-page Optimization
  • On-Page SEO
    • On-page optimization (on-page SEO) is what can be done on the pages of a website to maximize its performance in the search engines for target keywords related to the on-page content.
    • 15. On-page optimization stands for all of the techniques and methods used on your website.
    • 16. On-page optimization has an effect on your website listing in natural results .
  • On-Page SEO Elements
    Title Tags
    • Defines a title in the browser toolbar
    • 17. Provides a title for the page when it is added to favorites
    • 18. Displays a title for the page in search-engine results
  • On-Page SEO Elements
    Meta Tags
    • Gives Google and other search engines a summary of what the page is about
  • On-Page SEO Elements
    Alt Tags
    • Allows you to provide a text equivalent to the image.
  • On-Page SEO Elements
    Header (H1,H2) Tags
    • There are six sizes of heading tags, beginning with <h1>, the most important, and ending with <h6>, the least important (1).
  • On-Page SEO Elements
    URL Structure
    • An optimal URL structure will not use numbers or strange characters on the permalinks, it will be short and describe the content of the page.
  • On-Page SEO Elements
    Internal Linking
    • Internal linking is linking to resources that are inside the website
  • On-Page SEO Elements
    Content
    • Content is king to visitors and search engine spiders. That's why content should never be an afterthought
  • On-Page SEO Elements
    Keyword Density
    • Keyword density is a combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page.
  • On-Page SEO Elements
    Sitemaps
    • Prepare two sitemaps: one for users, one for search engines
  • On-Page SEO Elements
    HTML Sitemap
    • Contains an organized listing of links to all pages within the website.
    • 19. Visitors may visit this page if they are having problems finding pages on your site
  • On-Page SEO Elements
    XML Sitemap
    • An XML Sitemap, which you can submit through Google's Webmaster Tools, makes it easier for Google to discover the pages on your site. http://newcityhallmark.com/sitemap.xml
  • On-Page SEO Elements
    Usability
    • Design a clear and simple navigation system.
    • 20. Keep the content clear and simple.
    • 21. Make it user friendly.
    Remember you could spend thousands on marketing your website. If you do not have a website the will keep a visitor engaged, that visitor will leave your website within 10 seconds or less.
  • 22. Keywords Research & Meta Tag Generation
    • Research On keywords
    • 23. Find the best keywords that describes your business and products offered. The most searchable keywords terms used by searchers.
    • 24. Improve keyword Prominence, Density & Proximity
    • 25. Keywords throughout the content of the page.
    • 26. Meta Title
    • 27. Make attractive, unique and easy to understand title tags for each page.
    • 28. Meta Descriptions
    • 29. The meta description tag is intended to be a brief and concise summary of your page's content.
    • 30. Meta keywords
    • 31. Contrary to popular belief, Meta keywords have no value when it comes to SEO rankings.
  • H1 & H2 Heading, Alt tags & Anchor text
    • H1 & H2 Heading Format
    • 32. H tags specify html font sizes. H1 is the largest and it goes to H6 which is the smallest. Another Myth: These tags do not carry much weight when it comes to SEO. If an SEO consultant tell you it does….Run!!
    • 33. Alt Tags
    • 34. Alternative tag. Text placed within web graphics to explain the displays of the images. This is a must have for SEO purposes.
    • 35. Keyword Rich Anchor Text
    • 36. The anchor text, link label or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines.
  • Common Canonical Home Page Issues
    Bad
    http://www.newcityhallmark.com
    http://newcityhallmark.com
    http://newcityhallmark.com/index.php
    http://newcityhallmark.com/index.php
    Good
    http://www.newcityhallmark.com/
  • 37. Off-Page SEO
    • Off-page optimization (off-page SEO) is all about getting links from other websites to your website.
    • 38. It requires a lot of work on a daily basis, to receive quality backlinks.
    • 39. It helps to maximize website performance in search engines for target keywords.
  • Off-Page SEO
    Search Engine Submission
    • The only search engines you need to focus on are Google and Bing
    • 40. If you submit a sitemap, your website will be indexed and when you add a new page, it will be indexed.
    • 41. Google and Bing will find your website. This does not mean that anyone else will!!
  • Off-Page SEO
    Social bookmarking
    • Social bookmarking sites allow you to store, tag and share links. You can share these links with friends and colleagues
    • 42. They are a great way to get backlinks to your website.
  • Off-Page SEO
    Article Submission
    • You can submit and publish articles related to your niche or topic to article submission websites. Great for authority, traffic and links.
    • 43. The most popular are:
    A. www.ezinearticles.com
    B. www.goarticles.com
  • 44. Off-Page SEO
    Directory Submissions
    • Avoid at all cost, directory submission services and purchasing links from a link broker. Those are snake oil salespeople.
  • Off-Page SEO
    Open Directory Project
    • The Open Directory Project (ODP), also known as Dmoz, is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors. FREE
  • Off-Page SEO
    Press Release Submission
    • Press releases can announce a range of news items such as: scheduled events, personal promotions, awards, news products and services, sales and other financial data, accomplishments, etc via a newswire service.
    • 45. Social media press releases are cutting edge. They submit your press release via RSS feeds, news aggregators, social networking, social bookmarking, search engines, forums, blogs and more.
    • 46. www.prunderground.com is an excellent cutting edge social media press release distributor. Their press releases are search engine optimized and will appear on Google news within 5 minutes.
  • Off-Page SEO
    Blogs Forums & Comment Posting
    • They naturally attract search engine traffic.
    • 47. Blogs already have optimized site architecture.
    • 48. Most are set up with a clear navigation, where every page is set up to link back to the other main pages.
    • 49. Great for inbound links
    • 50. Comments are also great for links
    • 51. Your comments post name can link directly to your website with new blogging tools such as: “Comment Love”
  • Link building
    What is Link Popularity?
    • Link Popularity refers to the number of links pointing TO your site FROM other good quality sites on the Web.
    #1 Myth about Link popularity
    • Contrary to belief, you do NOT need a high PageRank in order to rank high on search engines.
    Take a look at this website: www.newcityhallmark.com
    It has zero PageRank but ranks high on all the keywords.
  • 52. Inbound & Outbound Links
    Inbound links
    • A Link from a site outside of your site.
    • 53. Inbound links sends visitors to your site,
    Outbound Links
    • A link to a site outside of your site
    • 54. Outbound links sends visitors away from your site.
    • 55. Unless it is a good quality link that is related to your website, do not do a link exchange.
  • Review In Points
    So, what is important for your online success?
    • Identify your target audience
    • 56. Discover your competitors
    • 57. Find out keywords, that your target audience uses
    • 58. Build content, site structure and internal navigation with respect to SEO and important keywords
    • 59. Social media, networking, forums, blogs….
    • 60. Monitor your traffic
    • 61. Evaluate results and make improvement
  • Presented ByAlex Mirandawww.marknetgroup.comamiranda@marknetgroup.com
    Twitter:@marknetgroup

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