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Basic Search Engine Optimization
 

Basic Search Engine Optimization

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So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization

So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization

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    Basic Search Engine Optimization Basic Search Engine Optimization Presentation Transcript

    • Basic Search Engine Optimization
    • What is SEO?
      • SEO is an abbreviation for search engine optimization.
      • SEO is the process of improving the volume or quality of traffic to a web site from search engines via Natural (organic) search results.
      • SEO aims to improve rankings for relevant keywords in search results.
      • Organic SEO results account for over 80% of clicks.
    • Why are search engines so important?
      • Search engines are the biggest resources of your websites traffic.
      • Higher traffic means more visitors.
      • More visitors means more customers and higher profit.
    • When will I see results?
      It depends:
      • On your industry
      • The competitive level of your keywords
      • The previous success of your website
      • Subject to the search engines updating their data
      • You may see minor results change in 30 days.
      • A significant frequency of top 10 and top 20 rankings can be seen within approximately 3-4 months if optimized correctly.
    • SEO Process
    • Types of SEO
      • On-Page Optimization
      • Off-page Optimization
    • On-Page SEO
      • On-page optimization (on-page SEO) is what can be done on the pages of a website to maximize its performance in the search engines for target keywords related to the on-page content.
      • On-page optimization stands for all of the techniques and methods used on your website.
      • On-page optimization has an effect on your website listing in natural results .
    • On-Page SEO Elements
      Title Tags
      • Defines a title in the browser toolbar
      • Provides a title for the page when it is added to favorites
      • Displays a title for the page in search-engine results
    • On-Page SEO Elements
      Meta Tags
      • Gives Google and other search engines a summary of what the page is about
    • On-Page SEO Elements
      Alt Tags
      • Allows you to provide a text equivalent to the image.
    • On-Page SEO Elements
      Header (H1,H2) Tags
      • There are six sizes of heading tags, beginning with <h1>, the most important, and ending with <h6>, the least important (1).
    • On-Page SEO Elements
      URL Structure
      • An optimal URL structure will not use numbers or strange characters on the permalinks, it will be short and describe the content of the page.
    • On-Page SEO Elements
      Internal Linking
      • Internal linking is linking to resources that are inside the website
    • On-Page SEO Elements
      Content
      • Content is king to visitors and search engine spiders. That's why content should never be an afterthought
    • On-Page SEO Elements
      Keyword Density
      • Keyword density is a combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page.
    • On-Page SEO Elements
      Sitemaps
      • Prepare two sitemaps: one for users, one for search engines
    • On-Page SEO Elements
      HTML Sitemap
      • Contains an organized listing of links to all pages within the website.
      • Visitors may visit this page if they are having problems finding pages on your site
    • On-Page SEO Elements
      XML Sitemap
      • An XML Sitemap, which you can submit through Google's Webmaster Tools, makes it easier for Google to discover the pages on your site. http://newcityhallmark.com/sitemap.xml
    • On-Page SEO Elements
      Usability
      • Design a clear and simple navigation system.
      • Keep the content clear and simple.
      • Make it user friendly.
      Remember you could spend thousands on marketing your website. If you do not have a website the will keep a visitor engaged, that visitor will leave your website within 10 seconds or less.
    • Keywords Research & Meta Tag Generation
      • Research On keywords
      • Find the best keywords that describes your business and products offered. The most searchable keywords terms used by searchers.
      • Improve keyword Prominence, Density & Proximity
      • Keywords throughout the content of the page.
      • Meta Title
      • Make attractive, unique and easy to understand title tags for each page.
      • Meta Descriptions
      • The meta description tag is intended to be a brief and concise summary of your page's content.
      • Meta keywords
      • Contrary to popular belief, Meta keywords have no value when it comes to SEO rankings.
    • H1 & H2 Heading, Alt tags & Anchor text
      • H1 & H2 Heading Format
      • H tags specify html font sizes. H1 is the largest and it goes to H6 which is the smallest. Another Myth: These tags do not carry much weight when it comes to SEO. If an SEO consultant tell you it does….Run!!
      • Alt Tags
      • Alternative tag. Text placed within web graphics to explain the displays of the images. This is a must have for SEO purposes.
      • Keyword Rich Anchor Text
      • The anchor text, link label or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines.
    • Common Canonical Home Page Issues
      Bad
      http://www.newcityhallmark.com
      http://newcityhallmark.com
      http://newcityhallmark.com/index.php
      http://newcityhallmark.com/index.php
      Good
      http://www.newcityhallmark.com/
    • Off-Page SEO
      • Off-page optimization (off-page SEO) is all about getting links from other websites to your website.
      • It requires a lot of work on a daily basis, to receive quality backlinks.
      • It helps to maximize website performance in search engines for target keywords.
    • Off-Page SEO
      Search Engine Submission
      • The only search engines you need to focus on are Google and Bing
      • If you submit a sitemap, your website will be indexed and when you add a new page, it will be indexed.
      • Google and Bing will find your website. This does not mean that anyone else will!!
    • Off-Page SEO
      Social bookmarking
      • Social bookmarking sites allow you to store, tag and share links. You can share these links with friends and colleagues
      • They are a great way to get backlinks to your website.
    • Off-Page SEO
      Article Submission
      • You can submit and publish articles related to your niche or topic to article submission websites. Great for authority, traffic and links.
      • The most popular are:
      A. www.ezinearticles.com
      B. www.goarticles.com
    • Off-Page SEO
      Directory Submissions
      • Avoid at all cost, directory submission services and purchasing links from a link broker. Those are snake oil salespeople.
    • Off-Page SEO
      Open Directory Project
      • The Open Directory Project (ODP), also known as Dmoz, is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors. FREE
    • Off-Page SEO
      Press Release Submission
      • Press releases can announce a range of news items such as: scheduled events, personal promotions, awards, news products and services, sales and other financial data, accomplishments, etc via a newswire service.
      • Social media press releases are cutting edge. They submit your press release via RSS feeds, news aggregators, social networking, social bookmarking, search engines, forums, blogs and more.
      • www.prunderground.com is an excellent cutting edge social media press release distributor. Their press releases are search engine optimized and will appear on Google news within 5 minutes.
    • Off-Page SEO
      Blogs Forums & Comment Posting
      • They naturally attract search engine traffic.
      • Blogs already have optimized site architecture.
      • Most are set up with a clear navigation, where every page is set up to link back to the other main pages.
      • Great for inbound links
      • Comments are also great for links
      • Your comments post name can link directly to your website with new blogging tools such as: “Comment Love”
    • Link building
      What is Link Popularity?
      • Link Popularity refers to the number of links pointing TO your site FROM other good quality sites on the Web.
      #1 Myth about Link popularity
      • Contrary to belief, you do NOT need a high PageRank in order to rank high on search engines.
      Take a look at this website: www.newcityhallmark.com
      It has zero PageRank but ranks high on all the keywords.
    • Inbound & Outbound Links
      Inbound links
      • A Link from a site outside of your site.
      • Inbound links sends visitors to your site,
      Outbound Links
      • A link to a site outside of your site
      • Outbound links sends visitors away from your site.
      • Unless it is a good quality link that is related to your website, do not do a link exchange.
    • Review In Points
      So, what is important for your online success?
      • Identify your target audience
      • Discover your competitors
      • Find out keywords, that your target audience uses
      • Build content, site structure and internal navigation with respect to SEO and important keywords
      • Social media, networking, forums, blogs….
      • Monitor your traffic
      • Evaluate results and make improvement
    • Presented ByAlex Mirandawww.marknetgroup.comamiranda@marknetgroup.com
      Twitter:@marknetgroup