ProxyCensus
Corporate democracy begins with you
At a Glance

Table of Contents
At a Glance 2
The Team 2
Our 6P Mission Statement 3
Global Proxy Solicitation 4
Team Track Record 4
The ProxyCensus Approach 5
Identifying & Communicating with Shareholders 5
Agenda 6
Shareholder Identification 6
Shareholder Identification Added Value 7
Proxy Voting 8
Proxy Voting Process 9
Summary 10
Why Choose Us 11
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Copyright © 2009 ProxyCensus Limited | UK Registered Company N° 6490912 | Suite B, 29 Harley Street, London W1G
9QR, United Kingdom | Tel: +44 207 193 0461 | Fax: +44 207 900 6297 | E-mail: info@proxycensus.com |
www.proxycensus.com

At A Glance
Next Generation Borderless Shareholder Communications
T
he ProxyCensus team was drawn together through a shared passion for
simplifying shareholder communications in the period of time leading
up to a company’s general meeting, whether it be ordinary,
extraordinary or mixed. Promoting and developing corporate democracy are
important values that our team puts into practice when confronted with the
critical challenges encountered by listed companies. ProxyCensus was established
on a straightforward principle: Our success would come from our clients'
prosperity. Our focus on client services and our appreciation of the importance of
building and maintaining long-term relationships has matured out of this
philosophy. With experience in
diverse sectors across Europe and “Action may not
North America our international always bring success but
team of consultants collectively
boast the completion of more than
there’s no success without
125 successful corporate events. action.”
The Team
Knowledgeable. Flexible. International
P
roxyCensus consists of an international team with 25 years combined
experience in both shareholder and corporate communications. Our
knowledge of the industry is based on over 125 projects we have
covered on five continents. Industries encompassed include banking,
financial services, telecommunications, transport, utilities and fashion. Adding to
that our team comes from diverse professional, linguistic and cultural
backgrounds but are bound by ProxyCensus’ same result-driven approach we
apply to each and every single project we dedicate ourselves to. ProxyCensus and
or its employees are also members of :
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Our 6P Mission Statement
Preparation & Planning Promotes Positive Proxy Participation
The answer to your shareholder communication needs is as simple as the ProxyCensus
6P Philosophy:
Humanly manned 24H shareholder prop-up service
Encouraging investor support
Explanation of varying and complex cross-border voting procedures
Direct intervention with the voting authorities, investors, custodians, proxy
advisors and all other parties involved in the voting process
Escalating investor awareness
Lineal feedback from investors to our clients
Quantifiable results
We bridge the gap that no other proxy solicitor / global information agent are
proficient to fill.
“Harmonizing your
shareholder communications
combined with investor insight
can significantly influence
meeting results, expose
potential risk and broaden
investor loyalty.”
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Global Proxy Solicitation
Global Coverage, However Complex the Job
E
veryday veryday companies are faced with the
common challenge of communicating with
their shareholders. This issue multiplies in
dimension during the run-up to a General meeting
when shareholders and decision makers are
submerged with information from diverse sources.
The transmittal of data through highly efficient
internal systems is very often compromised by
dissimilar cross border voting procedures and
regulations. If that wasn’t enough shareholder
ownership profiles are fragmented more than ever due to the increased number of
international institutional investors and financial community intermediaries so
you can never be certain if you’re actually communicating to the right entity or
more importantly to the correct voting authority. The fundamental approach of
ProxyCensus’s global proxy solicitation programs is through effective undeviating
communication. By drilling down through the complex multilayered ownership
infrastructure we are able to unveil the actual voting authority and guarantee a
clear channel back to the issuer. This is accomplished through a series of contact
networks which include Legal & Compliance , Corporate Actions and Proxy
Servicing Departments throughout the global financial community.
Team Track Record
Getting the job done
Meeting Solicitation Equity Reconnaissance
Global Information Agent Debt Identification
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The ProxyCensus Approach
How ProxyCensus Shareholder Identification and Proxy Voting
Services are Integrated In Practice
Our techniques provide clients with fact checkers and pin-point precision. Cross
referencing the inconsistent fragments acquired from direct contact and exhaustive
research reduces risk of non identified shareholders. We mould each identification
report to our client’s exact needs. Our course of action and the consistency of our data
sources ensure that the information supplied is precise and in time for a general
meeting. The techniques used to correctly scrutinize and compile a companies’
shareholder structure also permits the meetings steering team to prime the optimal
distribution of resources in the run up to the general meeting.
Identifying & Communicating with Shareholders
Transparency of The Shareholder Structure As Pre‐requisite To
Gain Control
Needed Action …by knowing Enabler
the existing Shareholder
Get overview shareholder identification
base
…to move to
Know the the final
Strategic
desired
targeting
shareholder
target structure
…to steer in the
desired
Gain control direction and Proxy voting
decisions
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Agenda
1. SHAREHOLDER IDENTIFICATION
2. PROXY VOTING
3. SUMMARY
Shareholder Identification
TWOFOLD The Amount of Identified Shareholders With ID
Target
Increased Knowledge = Reduced Risk
Inadequate Knowledge = Increased Risk
Before ID After ID Target
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Shareholder Identification Added Value
Proxycensus ID Reveals “Profile” of Shareholders Not Just a
Number
REGISTERED PROXYCENSUS ID
SHAREHOLDERS IDENTIFICATION
Total
Identified Shareholders 1/3 2/3 (*)
Yes (without
Regional Split
nominees)
Investment Style
Turnover
Biggest Buyers
and Sellers
Shareholder
Concentration
Proxy Advisor
(level of delegation)
E‐Voting Platform
(*) sentiment towards meeting and management
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Agenda
1. SHAREHOLDER IDENTIFICATION
2. PROXY VOTING
3. SUMMARY
Proxy Voting
From Id To Proxy Voting
“Harmonizing your
shareholder communications
combined with investor
insight can significantly
influence meeting results,
expose potential risk and
broaden investor loyalty.”
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Proxy Voting Process
ProxyCensus Interfaces All The Vital Areas
This Proxy Process Flow Chart is intended to be a general overview of the proxy flow.
Through seamless surveillance, investor insight and clarity ProxyCensus allows you
to keep control of the situation.
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Agenda
1. SHAREHOLDER IDENTIFICATION
2. PROXY VOTING
3. SUMMARY
Summary
Two fold transparency Tracking of shareholder Base
Increase identified institutional & Relationship enhancement
nominee holders Stabilze shareholder base
Synchronize communication during Long term investors
agm build-up
Cut AGM cost
Meet Quorum requirements Maintain control
Increased vote participation Reduce risk of activism
Raise shareholders registration Improve Corporate Governance
Enhance Corporate Governance Amplify communication frequency
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Why Choose Us
Shareholder Communications Measured Around Your Needs
G
eneral Meeting is the unique moment in the
financial calendar where investor support
towards management is measurable and
comparable to peer competitors. Our mission is
to accumulate the votes required in order to ensure a
successful meeting, reduce operational risk, and gather
shareholder sentiment. In a persistently evolving
environment, ProxyCensus is the most competent running
mate to assist the General Meeting steering team to:
Full understanding of cross border voting procedures
Crafting a crisp and clear corporate message
Direct intervention with investors, custodians, proxy advisors and all
other parties involved in the process
Genuine intermediary interaction (not call centre operators)
Delivering comprehensive feedback and workable results throughout the
process
Rapid reaction and response on any market and time zone
Most competitive rates – No other company can match
By reducing operational expenditure ( expensive, inactive office locations,
preventable travel costs, bumped up out of pocket expenses etc) ProxyCensus is
able to deliver a highly cost effective general meeting solicitation program
maintaining the highest possible standard of excellence. It’s all about focus and
dedication. ProxyCensus is the only company on the market that can guarantee
100% attention to your general meeting. We won’t try to sell you services you
don’t need, try to tell you how to run your company or overcharge you as a
result. We’ll give you the tools you need for you to reach the best possible
outcome of your General Meeting. At ProxyCensus we’re committed to nothing
less than making your
General Meeting a success, “To effectively communicate we must
whoever and wherever your realize that we are all different in the way
investors may be. We look we perceive the world and use this
forward to making our understanding as a guide to our
skilled and unique communication with others”
dedication work for you. To
Anthony Robbins
find out how, contact:
Miguel Carrasco
Managing Director
m.carrasco@proxycensus.com
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