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Proximity Prague - Credentials 2012 (English)
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Proximity Prague - Credentials 2012 (English)



We are Proximity Prague. We make brands more valuable to people, and we make people more valuable to brands. ...

We are Proximity Prague. We make brands more valuable to people, and we make people more valuable to brands.

We use all of the tools available to strengthen the relationship between brands and consumers. From strategy to final delivery, measurement and optimization. From online to offline. From digital to CRM, direct marketing, advertising, integrated marketing communications and production.



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Proximity Prague - Credentials 2012 (English) Proximity Prague - Credentials 2012 (English) Presentation Transcript

  • Proximity prague PROXIMITY PRAGUE
  • p r o x i m i t y p r o x i m u s p r o x i m i t e Nearness in space, time or relationship Source: oxford english dictionary
  • proximity worldwide 67 agencies Prague2,500 cemea hubcolleagues 50 countries“We make brands more valuable to people, and we make people more valuable to brands.” aligned to bbdo worldwide
  • proximity prague Established 1993 International teamcemea hub Coordination OF 10+ markets
  • ServicescomMunication crm/direct digital consultingCreative concepts CRM strategy Digital strategy Marketing consultancyIntegrated campaigns Consumer segmentation Web design Strategic planningGraphic design Direct marketing Analytics and optimization Brand strategy, planning, repositioning, rebrandingMedia consultancy Retention and loyalty schemes Editorial content Research and analysesEvent & promotion management Online campaigns Communication audits Social media
  • Clients
  • Results milion unique visitors within 4 months new contracts within 2 months our most successful e-mail thanks to WOM used in a campaign generating a turnover over CZK 20m campaign for P&G for CKF within an integrated campaign for O21.5 98.8% 100, ROI 7,400 3,000 180,000 % CTR 000 our most successful growth of concluded contracts viewers thanks new registered users within direct mail for KB thanks to our campaign focused on to our low-cost 12 months for P&G’s eCRM youngsters on Facebook for ČSOB campaign for O2 programme
  • 45 awards from local and international competitions within 5 years inclusive of Cannes Lions
  • communicationTV spots for Sazka (major Czech lottery)
  • corporate identity
  • direct
  • digital
  • PROXIMITY/BBDO DIGITAL LABA platform created within our network focused on digital thought leadership and monitoring of digital trends –from web design to computer games to social media and mobile marketing.
  • bbdo know-how
  • Thought Leadership
  • Proximity PragueKřižíkova 34, 186 00 Prague 8David Sroka _NEW BUSINESSKristian Hloušek _PRwww.proximity.cz