Proximity Consulting by Proximity Prague

PROXIMITY CONSULTINGINTRODUCTION OF CONSULTANCY SERVICES PROXIMITY PRAGUE | 2012

“NEVER MAKE FORECASTS, ESPECIALLY ABOUTTHE FUTURE.”SAMUEL GOLDWYN, FILM PRODUCER

WHY PROXIMITY CONSULTINGWe help brands We acknowledge that the world has changed – to build strong brands, you need more than a campaign or a changeunderstand the of your marketing communicationsnew business The global economic situation significantly affects brandscontext in local markets Trust in institutions and commercial communications is decreasing, while trust in communities is growing Consumers are more empowered than ever – thanks to digital media Consumer loyalty is deteriorating, while at the same time consumers are more and more demanding

OUR GOALSWe make brands We believe that long-term success is driven by flawless business processes and a strong brandmore valuable,and thus improve Our consultancy services seek to make your brand more valuable, stronger, gaining better market positiontheir businessresults Our ultimate goal is to improve your business results on a long-term basis

OUR IDENTITYWe connect the Thanks to our background in marketing communications, you can rely on our in-depth knowledge of consumerperspective of a behaviour, marketing, and brand managementcreative agency We start with a review of your business objectives to designand management hands-on and market oriented communications andconsultants business strategies We seek to achieve measurable results We benefit from being a member of the Proximity Worldwide network, aligned to BBDO

OUR FOCUSWe use We provide consultancy services to a broad range of clients from a number of industries – making our clients moremarketing competitive, more effective, and more profitableknow-how to Our industry focus:make our clientsmore successful FINANCE FMCG IT INSURANCE REAL ESTATE TELECOMMUINICATIONS AUTOMOTIVE RETAIL PUBLIC SECTOR TRAVEL HOSPITALITY LEISURE

OUR UNDERSTANDING OF STRATEGIES Strategies in focus of Proximity Consulting CORPORATE STRATEGY CORPORATE MANAGEMENT Corporate level BUSINESS STRATEGY SBU level (Strategic Business Unit)COMMUNICATIONS SALES FINANCE Finanční IT IT HR STRATEGY STRATEGY STRATEGY strategie STRATEGY strategie STRATEGY Our focus on the functional level

OUR CONSULTANCY EXPERTISEMarketing Our unique position enables us to view your brand from the perspective of marketing communications, brandcommunications, management, and sales / customer managementbrandmanagement, MARKETINGand sales COMMUNICATIONS/customermanagement PROXIMITY CONSULTING • Analysis SALES / • Strategy design BRAND CUSTOMER • Implementation MANAGEMENT MANAGEMENT

OUR 3-PHASES-APPROACH 1 2 3 STRATEGYSTEP ANALYSIS IMPLEMENTATION DESIGNCONTENTS TO BE PROVIDED TO BE PROVIDED TO BE PROVIDED ON AN INDIVIDUAL BASIS ON AN INDIVIDUAL BASIS ON AN INDIVIDUAL BASIS – PLEASE CONTACT US – PLEASE CONTACT US – PLEASE CONTACT US FOR MORE INFORMATION FOR MORE INFORMATION FOR MORE INFORMATION Discovering all relevant Designing a new communications Making sure there are clearRESULT starting points for an effective and sales strategy based on the guidelines and tangible action and successful strategy results of the 1st phase plans to fulfil the new strategy

5 REASONS FOR PROXIMITY CONSULTING WE UNDERSTAND STRATEGY AS A PRACTICAL TOOL TO ACHIEVE YOUR 1 OBJECTIVES, NOT AS A QUESTION OF THEORY WE FOCUS ON REALISTIC AND VIABLE STEPS 2 WITH MEASURABLE RESULTS WE CONNECT 3 KEY PERSPECTIVES: 3 BRAND MANAGEMENT, MARKETING COMMS & SALES / CUSTOMER MANAGEMENT WE COMBINE OUR EXPERT REGIONAL (CEEMEA) VIEW 4 WITH THE GLOBAL REACH AND KNOW-HOW OF PROXIMITY WORLDWIDE WE SEEK TO MAKE YOUR BRAND AND YOUR CONSUMERS MORE VALUABLE, 5 AND THUS HAVE A POSITIVE IMPACT ON YOUR BOTTOM LINE RESULTS "We make brands more valuable to people, and we make people more valuable to brands."

PLEASE CONTACT US FOR MORE INFORMATIONPROXIMITY CONSULTING, A PROXIMITY PRAGUE SERVICEMEMBER OF PROXIMITY WORLDWIDE. ALIGNED TO BBDO.Křižíkova 34 | 186 00 Prague 8 | Czech Republic | +420 251 001 551 _TELwww.proximity.czkristian.hlousek@proximity.cz

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Proximity Consulting by Proximity Prague

by Proximity Prague on Aug 06, 2012

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