AdNerds@Digital Natives Proximity Prague - Augmented Reality

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AdNerds@Digital Natives Proximity Prague - Augmented Reality

  1. 1. the paradox: Hype & here to stay? Wednesday 8 July 2009
  2. 2. ar, que? Wednesday 8 July 2009
  3. 3. Augmented reality is a field of computer research Wednesday 8 July 2009
  4. 4. of computer research which deals with the combination of real-world Wednesday 8 July 2009
  5. 5. which deals with the combination of real-world and computer- generated data (virtual reality), Wednesday 8 July 2009
  6. 6. generated data (virtual reality), where computer graphics objects are blended Wednesday 8 July 2009
  7. 7. where computer graphics objects are blended into real footage in real time. Wednesday 8 July 2009
  8. 8. where computer graphics objects are blended into real footage in real time. At present most AR research is concerned with the use of live video imagery which is digitally processed and "augmented" by the addition of computer-generated graphics. Wednesday 8 July 2009
  9. 9. Wednesday 8 July 2009
  10. 10. 40 33,1 31,8 30 13,9 20 10,8 10 3 0 PS MR Ecolo CDH FN Wednesday 8 July 2009
  11. 11. 40 33,1 31,8 30 13,9 20 10,8 10 3 0 PS MR Ecolo CDH FN Wednesday 8 July 2009
  12. 12. Wednesday 8 July 2009
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  15. 15. real time real world combination blended computer generated data Wednesday 8 July 2009
  16. 16. real time real world combination blended computer generated data Wednesday 8 July 2009
  17. 17. real time Wednesday 8 July 2009
  18. 18. histAry Wednesday 8 July 2009
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  27. 27. Wednesday 8 July 2009
  28. 28. advartising Wednesday 8 July 2009
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  46. 46. Wednesday 8 July 2009
  47. 47. Wednesday 8 July 2009
  48. 48. Thank you. adnerds.com Wednesday 8 July 2009

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