SEO-strategy-planning

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Search Training with Brian MacDonald from Barefoot Proximity at the Digital Day event of Proximity BBDO Sweden September 27th 2011.

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SEO-strategy-planning

  1. 1. search PEARCESIMON StrategyDIGITAL STRATEGY& Planning
  2. 2. What keywords should I be targeting?What are my competitors ranking for?Are those keywords realistic?How can I get more inbound links?How can I stay ahead of competitors? 2
  3. 3. What keywords should I be targeting? Google Keyword ToolWhat are my competitors ranking for? Spyfu & IspionageAre those keywords realistic? Difficulty ToolHow can I get more inbound links? Open Site ExplorerHow can I stay ahead of competitors? Domain Alert 3
  4. 4. What keywords should I be targeting? Google Keyword ToolInputs: Content, IA, BrandOutputs: Potential Audience & Content Adjustments 4
  5. 5. What keywords should I be targeting? Google Keyword ToolWhat are my competitors ranking for? Spyfu & IspionageInputs: Potential KeywordsOutputs: Expanded Keyword List & Competitiveness 5
  6. 6. What keywords should I be targeting? Google Keyword ToolWhat are my competitors ranking for? Spyfu & IspionageAre those keywords realistic? Difficulty ToolInputs: Full Keyword ListOutputs: Realistic Opportunities 6
  7. 7. What keywords should I be targeting? Google Keyword ToolWhat are my competitors ranking for? Spyfu & IspionageAre those keywords realistic? Difficulty ToolHow can I get more inbound links? Open Site ExplorerInputs: Content, Current Links, CompetitorsOutputs: Competitors’ links & opportunities 7
  8. 8. What keywords should I be targeting? Google Keyword ToolWhat are my competitors ranking for? Spyfu & IspionageAre those keywords realistic? Difficulty ToolHow can I get more inbound links? Open Site ExplorerHow can I stay ahead of competitors? Domain AlertInputs: CompetitorsOutputs: Preemptive Opportunities 8

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