SEO-strategy-planning
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Search Training with Brian MacDonald from Barefoot Proximity at the Digital Day event of Proximity BBDO Sweden September 27th 2011.

Search Training with Brian MacDonald from Barefoot Proximity at the Digital Day event of Proximity BBDO Sweden September 27th 2011.

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SEO-strategy-planning SEO-strategy-planning Presentation Transcript

  • search PEARCESIMON StrategyDIGITAL STRATEGY& Planning
  • What keywords should I be targeting?What are my competitors ranking for?Are those keywords realistic?How can I get more inbound links?How can I stay ahead of competitors? 2
  • What keywords should I be targeting? Google Keyword ToolWhat are my competitors ranking for? Spyfu & IspionageAre those keywords realistic? Difficulty ToolHow can I get more inbound links? Open Site ExplorerHow can I stay ahead of competitors? Domain Alert 3 View slide
  • What keywords should I be targeting? Google Keyword ToolInputs: Content, IA, BrandOutputs: Potential Audience & Content Adjustments 4 View slide
  • What keywords should I be targeting? Google Keyword ToolWhat are my competitors ranking for? Spyfu & IspionageInputs: Potential KeywordsOutputs: Expanded Keyword List & Competitiveness 5
  • What keywords should I be targeting? Google Keyword ToolWhat are my competitors ranking for? Spyfu & IspionageAre those keywords realistic? Difficulty ToolInputs: Full Keyword ListOutputs: Realistic Opportunities 6
  • What keywords should I be targeting? Google Keyword ToolWhat are my competitors ranking for? Spyfu & IspionageAre those keywords realistic? Difficulty ToolHow can I get more inbound links? Open Site ExplorerInputs: Content, Current Links, CompetitorsOutputs: Competitors’ links & opportunities 7
  • What keywords should I be targeting? Google Keyword ToolWhat are my competitors ranking for? Spyfu & IspionageAre those keywords realistic? Difficulty ToolHow can I get more inbound links? Open Site ExplorerHow can I stay ahead of competitors? Domain AlertInputs: CompetitorsOutputs: Preemptive Opportunities 8