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Twitter for Dummies
 

Twitter for Dummies

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Presentation for beginning Twitter users

Presentation for beginning Twitter users

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  • Twitter voor Dummies door een Dummy. Was geen twitteraar, maar voor The Farm aan het tweeten geslagen. Koen vroeg me presentatie te geven want als Jan of Bart hier uitleg komen geven denkt iedereen dat je een social media expert moet zijn. Als ik daarin slaag, lukt het vast iedereen! ;)
  • In March 2006, a little communications service called Twttr debuted. Today, Twitter is booming! Goal: Help you understand, try out, and benefit from the results and opportunities that can happen on Twitter.
  • One has over 500 million users, the other just over 100 million. But who are they and what’s their behavior? What’s their value to a brand?
  • “ Facebook is closed, Twitter is open. Facebook is structured, Twitter is scattered. Facebook is people you’ve known, and many you might have wanted to forget; Twitter is people you never knew, but might have wanted to meet.
  • A lot of Twitter conventions and jargon have come from users rather than from the company. Tweet is a perfect example. Twitter poses the question “ What’s happening? ” Each answer to that question is considered an update, or what is called a Tweet . Each single post is 140 characters or less (including spaces).
  • Retweeting is simply the act of reposting somebody else’s cool or insightful or helpful tweet and giving them credit. When you RT somebody else, you implicitly say, “I respect you and your message.” RTs help important messages work their way around Twitter.
  • Messages on Twitter are public. (Unless you want to make them private but that happens rarely.) You choose whose updates you want to receive, which friends, organizations, businesses, publications, or complete strangers you are interested in. This opt-in model is called following .
  • Followers vs Following: What is the Ideal Ratio? Twitter isn’t a race to get the most followers. A small number of great followers is much more valuable than a herd of uninterested people. Everyone has a different theory of how many people you should follow. Some say 50 is the optimal number. Others argue that 100 is perfect. A lot op people follow 150 to 300. Many believe you should follow everybody who follows you.
  • Private notes on Twitter are called (direct) messages . They fit the usual 140-character mold. The tricky part is that in order to send a DM, the recipient has to be following you. In turn, people you follow can send you a private message.
  • HLN 16/6
  • HEKJE A hashtag is a term, prefixed by the # symbol, to mark keywords or topics in a Tweet. Messages categorized with a hashtag, head to Twitter search. Hashtags serve many purposes: denoting events, a group of people, … .
  • People are using Twitter more and more to talk about what they’re reading, watching, listening to and thinking about—often with links to the good stuff. Twitter has thus become a key player in the attention economy, distributing ideas and comments about what people care about and what they have expertise in.
  • De foto die Janis Krums op 15 januari 2009 nam van van een US Airways  vliegtuig wat in de Hudson -river was neergestort ging de hele wereld over en verscheen vier minuten na de crash op Twitter en TwitPic. Met zijn iPhone foto maakte hij niet alleen geschiedenis maar Krums zorgde ook wereldwijd voor de doorbraak van het gebruik van Twitter als nieuws medium.
  • Twitter is the world’s real-time newspaper News announced through Twitter: 23 sec News announced via traditional media: 43 min
  • A great tool for sharing common experiences Emergencies, like natural disasters and terrorist attacks Sohaib Athar IT consultant Abbottabad Little did he imagine that he was recording the U.S. attack on the world's most wanted terrorist.
  • But also organized events, like conferences and concerts
  • Full Name box: type your actual name (or your company name, if this is a corporate account) The Username box is where you add your account name – the one everybody on Twitter will know you by.
  • Your public page on Twitter, also known as your profile, is other Twitter users’ first impression of you, and it can make a big difference in whether they decide to follow you. The Bio box gives you 160 characters to tell your life story Type in a URL that helps people learn more about you (blog, website, LinkedIn profile, …) Fill out your location If you want to keep your messages private, click “Protect my updates” Finally, head to the Picture tab and upload a photo or logo
  • 1. DISCOVER SOURCES: find and follow othersIt’s best to begin your journey by finding and following other interesting Twitter accounts. Look for businesses you love, public service accounts, people you know, celebrities, or news sources you read. Typing a name into the search box on your homepage Search by name or topic Based on your friends and interests, Twitter suggests accounts we think you would like to follow. Browsing lists of accounts related to your interests Find friends on other networks
  • 2. CHECK IT OFTEN: pay attention to what’s happening Messages from others you follow will show up in a readable stream on your homepage timeline. Once you've followed a few people, you'll have a new page of information to read each time you log in. Click links in others' Tweets to view: images and videos they have posted, the profiles of users mentioned in their message, or Tweets related to a hashtag (#) keyword they used.
  • 3. TAKE IT WITH YOU: connect your mobile One of the best things about Twitter is that it’s portable. Connect your account to your mobile phone or download a Twitter application to begin reading Tweets on the go. The key to Twitter happiness is mobility. You should be able to use Twitter anywhere, anytime, and any way that you want, including on your phone.
  • 1. BUILD A VOICE Use existing information (other people's Tweets) on Twitter to find your own voice and show others what you care about. Retweet messages you've found and love, or reply with your reaction to a Tweet you find interesting. Tip: If you're a new user, others are more likely to find your messages if they are retweets or replies. 2. MENTION Once you're ready to begin authoring your own messages, consider mentioning other users by their Twitter username (preceded by the @ sign) in your Tweets. This can help you think of what to write, will draw more eyes to your message, and can even start a new conversation. 3. GET FANCY As you become more engaged on Twitter, others will begin to find and follow you. Once you're familiar with Twitter basics, consider exploring the site’s more advanced features: lists, direct messages, and favorites. Learn how to include images or videos in your Tweets, or consider connecting your Twitter account to your blog, Facebook, or website to show off your updates across the web.
  • 140 characters is about the length of a headline. As you type in the “What’s happening?” box, the Twitter website counts down your remaining characters. 140 characters is approximately a sentence, maybe two. Post on Twitter are capped at 140 characters for a reason: text messages on your phone are limited to just 160 characters. Twitter takes that base and reserves 20 characters for usernames, leaving you with a tidy 140. Twitter takes that base and reserves 20 characters for usernames, leaving you with a tidy 140.
  • The instant you try to post a link on Twitter, you realize that most URLs don’t come close to fitting in your 140-character limit - especially if you’ve actually said anything in the message. The good news is that you can get help from an array of URL shorteners, services that take a URL and shrink it down to somewhere between 11 and approximately 30 characters. If you post a link from the Twitter website or your phone, Twitter itself will automatically use TinyURL to shorten your link. Twitter uses TinyURL.com by default on its Web site, so many of the links you post will be shortened for you but it’s done after the fact, so you don’t get to use the full 140 characters. Visit one of the other shortening sites for ways to shorten URLs in advance. Bit.ly lets you customize short URLS and track click-throughs.
  • Drawing smart followers involves three key pieces: 1. Be interesting. The best way to become popular on Twitter is to post messages that other people want to read, retweet and respond to. 2. Be conversational. Engage with people, whether they’re already following you or not. People like it. Plus, when prospective followers hit your Twitter account page, they’ll see you’re a friendly, thoughtful person. 3. Follow relevant people. If you follow somebody, there’s a good chance he’ll follow you back. Find people who are interested in the same sort of topics you are and follow them. It’s the first step in building a relationship.
  • #FF stands for "Follow Friday." To help each other find cool people to follow, Twitterers have instituted FollowFriday. The idea couldn’t be simpler: suggest who others should follow on Fridays by tweeting with the hashtag #FF.
  • - duidelijk zeggen waarover het gaat = goeie synthese (dus niet "OMG! Zonecoole video!)- eventueel mening meegeven "ben ik mee eens", "goed gevonden", "trekt opniks", "slechtste van de dag", ...- hashtags NIET misbruiken (vb velen doen #amaaiikzenmoe of#slechtebuivandaag ofzo). Wel goed als het doorlinkt naar gelijkaardigetweets, zoals #AR (andere augmented reality voorbeelden), #FF, #mday(marketing day), ...)- altijd een link gebruiken (ik heb een hekel aan zomaar wat geventileer -ik zal vb ook in een @reply vaak de link uit het origineel bericht terugplakken - maakt het makkelijker voor anderen om het te begrijpen)- niet misbruiken om te chatten (@rudy tof he dit > @carl zal nog ni, nogzo'n vbn? > @rudy ja, vanalles, zal 'k ze mailen? > @carl ohja, doe maar,@rudy, komt er aan!)

Twitter for Dummies Twitter for Dummies Presentation Transcript

  • TWITTER FOR DUMMIES
  • 1 Introduction 2 Key Twitter Jargon 3 What’s Twitter Good For? 4 Get Started 5 Twitter Tips
  • INTRODUCTION
  •  
  • vs Digital Surgeons 2010 106 vs 500 Million BUT: 52% vs 12% daily status updates BUT: 67% vs 51% of followers buy a brand BUT: 83% vs 60% older than 26 ...
  • vs OPEN SCATTERED PEOPLE YOU NEVER KNEW BUT (MIGHT) WANT TO MEET CLOSED STRUCTURED PEOPLE YOU KNEW BUT (MIGHT) WANT TO FORGET
  • KEY JARGON
  • Tweet? Like Birds Do?
  • Retweet (RT)
  • Following Tweets are public You choose whose updates you want to receive This opt-in model is called following
  • Following vs Followers must be mutual one -way or two -way
  • Direct Messages (DM) Private notes are called (direct) messages In order to send a DM, the recipient has to be following you
  • DM Fail
  • Hashtag? Whaaat? A hashtag is a term, prefixed by the # symbol, to mark keywords or topics Messages categorized with a hashtag, head to Twitter search
  • #thefarm
  • WHAT’S TWITTER GOOD FOR?
  • People use Twitter to talk about what they are reading , watching and listening to Key player in the attention economy Distributing ideas and comments Sharing Your Thoughts
  • Breaking News
  • Breaking News
    • Twitter is the world’s real-time newspaper
            • Through Twitter:
        • Via traditional media:
    23 sec 43 min
  • Shared Experiences Emergencies , like natural disasters and terrorist attacks
  • Shared Experiences But also organized events , like conferences and concerts
        • @RockWerchter / #RW11
        • @pukkelpop / #pp11
  • GET STARTED
  • Sign Up
  • Profile An avatar (photo or logo) A background image or color A bio that’s 160 characters or less A link that helps people learn more about you
  • 1. Find & Follow Others
  • 2. Check It Often
    • Click links in other’s Tweet to view:
      • images and videos they have posted
      • profiles of users mentioned in their mesage
      • Tweets related to a hashtag they used
  • 3. Take It With You
  • How To Start Tweeting 1 Build A Voice: Retweet, Reply, React 2 Mention: include others in your content 3 Get Fancy: explore advanced features
  • Test-Drive The 140 Limit
  • The Secret Of Linking 23 percent of tweets contain links Most URLs don’t come close to fitting 140 characters Twitter automatically uses its own URL shortener Other URL shorteners: Bit.ly
  • Get Great Followers 1 Be Interesting 2 Be Conversational 3 Follow Relevant People
  • #FF Suggest who others should follow
  • TWITTER TIPS
  • 5 TIPS 1 Clearly say what your tweet is about 2 Give your opinion 3 Do NOT abuse hashtags 4 5 (Always) use links Twitter is not a medium to chat
  • THANK YOU