In the near future, 15% of your marketing budget will be spent on data analytics. Seems like a lot? Actually, it isn't.
Ask yourself these questions. How do you measure the total impact of your campaign? Which KPIs and metrics really count? Are digital media absolutely ideal for one-to-one communication? What is the upside of testing everything, of clinch rates, of constantly optimizing?
Lots of questions. Lots of answers. Data analytics teach us that the lessons learned make all the difference when applied properly.