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RBTE Proxama Retail Breakfast Seminar, Mobile Engagement in Retail.
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RBTE Proxama Retail Breakfast Seminar, Mobile Engagement in Retail.

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Proxama Mobile Retail Engagement Solution.

Proxama Mobile Retail Engagement Solution.

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  • 1. © Proxama 2014 Retail Breakfast Seminar Retail Business Technology Expo Wednesday 12th March 09.00-11.00 Miles Quitmann – Chief Commercial Officer
  • 2. © Proxama 2014 About Proxama Proxama PLC is a global platform provider of mobile proximity marketing, mobile wallet and payment solutions. We connect physical and digital assets via mobile to increase consumer engagement, retail sales and loyalty. Proxama’s customers are retailers, global brands, mobile network operators and financial institutions Mobile Engagement in Retail
  • 3. © Proxama 2014 Mobile Engagement in Retail Mobile Wallets & Payments 3
  • 4. © Proxama 2014 4 Mobile Engagement in Retail Consumer Retail Engagement
  • 5. © Proxama 2014 Mobile Engagement in Retail 5 “One In Five High Street Shops Could Close By 2018 As Shoppers Go Online…” Source: The Centre for Retail Research January 2014
  • 6. © Proxama 2014 Mobile Engagement in Retail 6 ...But “90% Of Shopping Was Done On The UK High-Street In 2013 ”Source: BBC News 2013
  • 7. © Proxama 2014 Mobile Engagement in Retail • Increased costs for retailers • Increase in competition • Changing consumer behaviour • Multi-channel retailing • Showrooming Top Challenges Retailers Face Today
  • 8. © Proxama 2014 Mobile Engagement in Retail Sears sees mobile redemption rates increase by 1,100% with personalized mobile offers.” Mobile commerce daily, January 2014 Macys experienced strong holiday shopping as it focused on closing the gap between store, desktop and mobile.” Source: Forbes January, 2014 House of Fraser gets its multi-channel strategy right and reports on record performance this Christmas.” Source: Retail Gazette, January 2014 John Lewis reported 22.6% growth in its online sales with mobile devices overtaking desktop computers and laptops for the first time.” Source: Econsultancy, January 2014 “ “ “ “
  • 9. © Proxama 2014 Mobile Engagement in Retail What Is Connected Retail? By 2016 Connected Retail will Influence 44% Of Retail Sales.” Source: The Guardian, July 2013 “
  • 10. © Proxama 2014 Mobile Engagement in Retail Enabling Mobile Technologies
  • 11. © Proxama 2014 Mobile Engagement in Retail Start of Value Exchange: Consumer Engagement
  • 12. © Proxama 2014 Mobile Engagement in Retail Engagement: Value Exchange
  • 13. © Proxama 2014 Mobile Engagement in Retail Influencing Purchase: Consumer Conversation
  • 14. © Proxama 2014 Mobile Engagement in Retail Consumer Reward: Consumer Conversation
  • 15. © Proxama 2014 Mobile Engagement in Retail Product Information: Consumer Conversation
  • 16. © Proxama 2014 Mobile Engagement in Retail Showrooming: Incentivising Purchase
  • 17. © Proxama 2014 Mobile Engagement in Retail Commerce Journey: Consumer Conversation
  • 18. © Proxama 2014 Mobile Engagement in Retail Repeat Business: Consumer Loyalty
  • 19. © Proxama 2014 Mobile Engagement in Retail “Analyse consumer behaviour from engagement, purchase to loyalty.” Analytical Insight
  • 20. © Proxama 2014 Mobile Engagement in Retail Channels to Market – High Street Aggregation, Direct or Both? 21
  • 21. © Proxama 2014 Mobile Engagement in Retail Weve Pouch Wallet 23
  • 22. © Proxama 2014 Available Now From Proxama Solution to rapidly deploy Mobile In Retail services • WEVE Channel • White labelled • Phased deployment to scale • Customised retail experiences • Training & Support • Analytics Mobile Engagement In Retail miles.quitmann@proxama.com www.proxama.com + 44 (0) 7889 308211