English Attack! PRO Licensing  for  Schools, Language Institutes  and Education Authorities
Introducing  English Attack! Executive Summary English Attack!  combines the latest EFL pedagogical principles adapted to ...
Problem : Teens & Young Adults  Present A Specific Challenge for EFL Teachers <ul><li>Rejection of traditional lecture-bas...
Low boredom threshold
Resistance to textbooks
Lack of motivation
Sleep Deprivation
Peer Pressure
Occasional negative or hostile attitude </li></ul>The Challenge of EFL for Young People
Problem : Insufficient Input In most cases, because exposure to English only happens in class, learners are simply not exp...
Problem : Need for class time optimization <ul><li>Input
Presentation
Content Exercises
Skills Exercises
Production
Drills
Error Correction </li></ul>Limited class time is never enough  to cover all of the following: <ul><li>Free discussion
Games
Group Work
One-on-one instruction
Coaching
Feedback
Assessment </li></ul>The Challenge of EFL for Young People
Problem : Dull and Expensive “E-Learning Platforms”  <ul><li>Most “E-Learning Platforms” are seen by teens as dull, and an...
Highly structured “course / level” orientations can clash with school’s curriculum and turn off learners looking for more ...
Most e-learning content does not address teen / young adult interests and tastes
Online material is often unauthentic and dated </li></ul>The Challenge of EFL for Young People
Problem : Publisher Agenda <ul><li>E-learning courses are often created by textbook publishers with little online publishi...
Can lead to loss of materials autonomy for school as publisher locks learners into a textbook + online system based on its...
Complex to integrate into curriculum, and expensive to contract </li></ul>The Challenge of EFL for Young People
An online, self-study resource complementary to the school curriculum, but sufficiently  different  to it to avoid feeling...
Created by independent entertainment and pedagogy experts specifically for teens and young adults, incorporating the lates...
In tune with the interests, learning styles, and motivational requirements of this age demographic  The Optimal Solution
The Optimal Solution Consistent with the latest EFL Pedagogical thinking: <ul><li>Lexical and Communicative Approaches
Grammaticalized Lexis
Authentic Materials
Motivation via Autonomy </li></ul>
Introducing www.english-attack.com
Video Boosters:  interactive videos  (movies, TV series, music videos, news)  Global community  of  Learners of English Ph...
Pedagogy inspired by  cognitive neuroscience Key Brain Behaviors <ul><li>Contextual Meaning  is more important than abstra...
Emotion  is the gatekeeper to learning
Intelligence is a function of experience  ( learn by doing )
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English attack! for schools

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  • My main point today is that it’s HIGH TIME we put these 4 things together --- (1) an understanding of the teenage brain; (2) advances in Language Pedagogy; (3) a better understanding of Learner Motivation; and (4) the infinite possibilities of the web – TOGETHER to come up with a more effective way of motivating THE LEARNING OF ENGLISH for teens and young adults.
  • My main point today is that it’s HIGH TIME we put these 4 things together --- (1) an understanding of the teenage brain; (2) advances in Language Pedagogy; (3) a better understanding of Learner Motivation; and (4) the infinite possibilities of the web – TOGETHER to come up with a more effective way of motivating THE LEARNING OF ENGLISH for teens and young adults.
  • My main point today is that it’s HIGH TIME we put these 4 things together --- (1) an understanding of the teenage brain; (2) advances in Language Pedagogy; (3) a better understanding of Learner Motivation; and (4) the infinite possibilities of the web – TOGETHER to come up with a more effective way of motivating THE LEARNING OF ENGLISH for teens and young adults.
  • My main point today is that it’s HIGH TIME we put these 4 things together --- (1) an understanding of the teenage brain; (2) advances in Language Pedagogy; (3) a better understanding of Learner Motivation; and (4) the infinite possibilities of the web – TOGETHER to come up with a more effective way of motivating THE LEARNING OF ENGLISH for teens and young adults.
  • My main point today is that it’s HIGH TIME we put these 4 things together --- (1) an understanding of the teenage brain; (2) advances in Language Pedagogy; (3) a better understanding of Learner Motivation; and (4) the infinite possibilities of the web – TOGETHER to come up with a more effective way of motivating THE LEARNING OF ENGLISH for teens and young adults.
  • My main point today is that it’s HIGH TIME we put these 4 things together --- (1) an understanding of the teenage brain; (2) advances in Language Pedagogy; (3) a better understanding of Learner Motivation; and (4) the infinite possibilities of the web – TOGETHER to come up with a more effective way of motivating THE LEARNING OF ENGLISH for teens and young adults.
  • My main point today is that it’s HIGH TIME we put these 4 things together --- (1) an understanding of the teenage brain; (2) advances in Language Pedagogy; (3) a better understanding of Learner Motivation; and (4) the infinite possibilities of the web – TOGETHER to come up with a more effective way of motivating THE LEARNING OF ENGLISH for teens and young adults.
  • English attack! for schools

    1. 1. English Attack! PRO Licensing for Schools, Language Institutes and Education Authorities
    2. 2. Introducing English Attack! Executive Summary English Attack! combines the latest EFL pedagogical principles adapted to teens and young adults with online entertainment (films, TV, music, games, social networking) to create an innovative, input-oriented learning resource which is fully complementary with class-based English language instruction. Schools and language institutes can benefit from a full-function LMS built into the English Attack! PRO service, including a flexible Admin interface and teacher tools allowing teachers to assign content units, monitor whether assigned units have been done, see scores, and organize online discussions with their class students. The Challenge of EFL for Young People The Optimal Solution The English Attack! PRO Teachers & Schools Platform In Conclusion
    3. 3. Problem : Teens & Young Adults Present A Specific Challenge for EFL Teachers <ul><li>Rejection of traditional lecture-based teaching
    4. 4. Low boredom threshold
    5. 5. Resistance to textbooks
    6. 6. Lack of motivation
    7. 7. Sleep Deprivation
    8. 8. Peer Pressure
    9. 9. Occasional negative or hostile attitude </li></ul>The Challenge of EFL for Young People
    10. 10. Problem : Insufficient Input In most cases, because exposure to English only happens in class, learners are simply not exposed to enough input for effective language learning. Also, unguided input can prove discouraging for learners if it results in a frustrating experience. The Challenge of EFL for Young People
    11. 11. Problem : Need for class time optimization <ul><li>Input
    12. 12. Presentation
    13. 13. Content Exercises
    14. 14. Skills Exercises
    15. 15. Production
    16. 16. Drills
    17. 17. Error Correction </li></ul>Limited class time is never enough to cover all of the following: <ul><li>Free discussion
    18. 18. Games
    19. 19. Group Work
    20. 20. One-on-one instruction
    21. 21. Coaching
    22. 22. Feedback
    23. 23. Assessment </li></ul>The Challenge of EFL for Young People
    24. 24. Problem : Dull and Expensive “E-Learning Platforms” <ul><li>Most “E-Learning Platforms” are seen by teens as dull, and an extension of their classroom obligation
    25. 25. Highly structured “course / level” orientations can clash with school’s curriculum and turn off learners looking for more enjoyable exposure
    26. 26. Most e-learning content does not address teen / young adult interests and tastes
    27. 27. Online material is often unauthentic and dated </li></ul>The Challenge of EFL for Young People
    28. 28. Problem : Publisher Agenda <ul><li>E-learning courses are often created by textbook publishers with little online publishing experience, designed as companion resources to textbooks and using recycled material originally intended for textbooks
    29. 29. Can lead to loss of materials autonomy for school as publisher locks learners into a textbook + online system based on its materials.
    30. 30. Complex to integrate into curriculum, and expensive to contract </li></ul>The Challenge of EFL for Young People
    31. 31. An online, self-study resource complementary to the school curriculum, but sufficiently different to it to avoid feeling like extra coursework. The Optimal Solution
    32. 32. Created by independent entertainment and pedagogy experts specifically for teens and young adults, incorporating the latest learning concepts from cognitive neuroscience and learning games. The Optimal Solution
    33. 33. In tune with the interests, learning styles, and motivational requirements of this age demographic The Optimal Solution
    34. 34. The Optimal Solution Consistent with the latest EFL Pedagogical thinking: <ul><li>Lexical and Communicative Approaches
    35. 35. Grammaticalized Lexis
    36. 36. Authentic Materials
    37. 37. Motivation via Autonomy </li></ul>
    38. 38. Introducing www.english-attack.com
    39. 39. Video Boosters: interactive videos (movies, TV series, music videos, news) Global community of Learners of English Photo Vocabs; themed visual dictionaries Practice Games: a range of games based on Content Units Designed specifically for teens and adults, English Attack! uses a wide range of online entertainment formats – from video to games to social networking – to help people improve their English in a fun, friendly and highly accessible Web 2.0 environment. Introducing English Attack!
    40. 40. Pedagogy inspired by cognitive neuroscience Key Brain Behaviors <ul><li>Contextual Meaning is more important than abstract information
    41. 41. Emotion is the gatekeeper to learning
    42. 42. Intelligence is a function of experience ( learn by doing )
    43. 43. The brain is Social
    44. 44. Learning is enhanced by challenge and inhibited by stress
    45. 45. The more stimulation , the more likely long-term memory is created
    46. 46. The brain DOES NOT obey rules </li></ul>English Attack! <ul><li>Video Boosters based on authentic input
    47. 47. All vocabulary & grammar is contextual
    48. 48. Learners can choose exercises based on their favorite hobbies, artists, movies, …
    49. 49. Community and social networking features play a key role
    50. 50. Activity-driven score and continuous rewards
    51. 51. Repetition is key, but make it fun: Practice Games
    52. 52. NO grammar terminology; show usage logic, inductively </li></ul>Introducing English Attack!
    53. 53. Motivation through discovery & autonomy “ The simplest way to ensure that people value what they are doing is to maximize their free choice and autonomy ” - Good & Brophy, 2004 Introducing English Attack!
    54. 54. Motivation through content relevant to the lives of teens & young adults Introducing English Attack!
    55. 55. Videogame-like ecosystem for enhanced self-motivation Incentivation of Effort rather than Ability Pervasive Motivational Feedback Rewards , not Grades Points scored based on activity, not proficiency level Interstitial feedback Is always positive and encouraging, like in a Casual videogame Badges, levels, and contributions displayed on personal profile page Introducing English Attack!
    56. 56. Introducing the English Attack! PRO Teachers and Schools Platform
    57. 57. English Attack! PRO : A Complete Learning Management System Administration Tools Teacher and Classroom Tools Student Autonomy Account Creation Registration Codes User Account Management & Tracking Codes Distribution Invoice Tracking Class Creation Student/Class Assignment Assignment Complicance Tracking Content Unit Assignment Student Activity & Score Tracking Classroom Forum Communications Platform School / Classroom View Full Access to Normal Registered User View User Account Distinct from School License Designed for use both within and outside of the Classroom No advertising or sponsorship within PRO pages and sections The English Attack! PRO Teachers & Schools Platform
    58. 58. How It Works: Account Administrators An Administrator of the Account has full control over Registration Codes; can see which Students have activated their Codes, and can see the Invoice history. The English Attack! PRO Teachers & Schools Platform
    59. 59. How It Works: Account Administrators The Account Administrator e-mails the Registration Codes direct to students and teachers via the PRO administration interface, which automatically assigns a unique Code to each learner and teacher in a separate e-mail. The process starts with English Attack! making a set number of Registration Codes available to you. The English Attack! PRO Teachers & Schools Platform
    60. 60. How It Works: Account Administrators [email_address] mario555 full, student ABC English Language School [email_address] meriG full, student ABC English Language School [email_address] jorgemach full, student ABC English Language School [email_address] elenita full, student ABC English Language School [email_address] tanco2011 full, student ABC English Language School [email_address] FrankMundo full, student ABC English Language School [email_address] ana321 full, student ABC English Language School        At any time, the Administrator can select which Students should be part of the multi-user PRO license, and which should be unsubscribed (departing students, for example). The English Attack! PRO Teachers & Schools Platform
    61. 61. How It Works: Teachers 1. Access to Teacher functions is via MySchool navigation unique to PRO users 2. The starting point for a Teacher is the creation of a CLASS. A Teacher can manage several classes. 3. The teacher chooses a Name and, if useful, a Description of the Class being created.
    62. 62. How It Works: Teachers The new class “Lower Intermediate 1” has now been added to the list of this teacher’s classes. The teacher now clicks on the tab “Add Students” to assign students to it. The English Attack! PRO Teachers & Schools Platform
    63. 63. How It Works: Teachers What is shown now is the list of all students who have activated the codes sent to them by the Account Administrator. The teacher simply clicks on “Ad to Class” next to each student’s user name to add him or her to the “Lower Intermediate 1” class. The English Attack! PRO Teachers & Schools Platform
    64. 64. How It Works: Teachers Within any class, the Teacher can click on the “Activity” tab to see the stream of site activity being performed by the learners in that class. They will see Content Units done; Friends made; Comments Posted; etc. The Teacher can leave a Comment for the student for each activity item. The English Attack! PRO Teachers & Schools Platform
    65. 65. How It Works: Teachers To assign work to a given class, the Teacher clicks on the Assignments tab. The teacher can then choose from interactive videos or visual dictionaries for the assignment. The English Attack! PRO Teachers & Schools Platform
    66. 66. How It Works: Teachers The teacher chooses from the fully searchable Video Booster catalogue, selects the unit to be added to the assignment for that class, and validates the selection. The English Attack! PRO Teachers & Schools Platform
    67. 67. How It Works: Teachers The selected Content Unit now appears as an Assignment for the class. The Teacher can add multiple Content Units of different types to each Assignment. From the Statistics column, the Teacher can track which students have completed the Assignment; when they completed it; and what scores each student obtained. Delete Place in Past Assignments Inform Class by e-mail Instructions to class: The Teacher can leave a Comment or Instructions on the Assignment here. Class students can be sent a pre-formatted “New Assignment Online” e-mail with link to the assignment.
    68. 68. How It Works: Teachers The Message Board acts as a Classroom Blog encouraging discussion and comments between Teacher and Students; and among Students. Anyone can create a new Discussion Topic by clicking on this tab. The English Attack! PRO Teachers & Schools Platform
    69. 69. In this example, the Teacher has initiated a discussion on the use of Contractions. Here the students in the Class have participated in the discussion thread on this topic.
    70. 70. How It Works: Students The same as Teachers, Students also access the PRO interface via the My School tab. The English Attack! PRO Teachers & Schools Platform
    71. 71. How It Works: Students Clicking on My School brings the Student to his or her My Classes page. A student can be enrolled (by different Teachers in the School) into different Classes: for example, a normal class and a special English Literature class. The English Attack! PRO Teachers & Schools Platform
    72. 72. How It Works: Students Clicking on a specific Class opens up the Current Assignment for that Class. From the menu, Students can also access the Class Student list, the Activity Stream, and the Message Board. Alongside the assigned Content Units appears the range of Learning Games available for this content. A Content Unit must be played at least once for the games to be unlocked. The English Attack! PRO Teachers & Schools Platform
    73. 73. How It Works: All PRO Users PRO PRO Access Your school has provided you with premium PRO access to English Attack! Thanks to your association with Colegio Columbia , you have been granted free Premium PRO access to English Attack!. Contact the English Attack! Account Administrator in your Organization in case you have questions regarding your account. Contact your Administrator For PRO Account Holders, the Purchase Premium Access page on the site is replaced by a PRO Access page, which tells the user that he or she benefits from access provided by the School or Organization having contracted the license.
    74. 74. Educational Partnerships Preferential TOEIC® test prices for English Attack! users, plus marketing partnership. Marketing partnership. TEFLtube Teacher Platform & Rate Card
    75. 75. Commercial Ratecard
    76. 76. For schools/organizations with 1000+ students, co-branding of site on Home Page TEFLtube Teacher Platform & Rate Card PRO multi-license subscription ratecard € € 15 per user / per month* - no minimum subscription period - no advertising or sponsorship on PRO pages & sections - only active User Accounts are invoiced *volume discounts available for large schools and organizations & state sector education authorities
    77. 77. In Conclusion: Advantages
    78. 78. English Attack! has been specifically designed to increase EFL input and motivation for teens and young adults Purpose-specific design In Conclusion
    79. 79. A flexible, stand-alone resource No complex “integration” with school curriculum required. Instead, an autonomous, complementary resource promoting discovery and self-motivation, but one that can equally be used in class. In Conclusion
    80. 80. For more information Paul Maglione Co-founder Entertainment Learning / English Attack! Twitter: @paulmaglione Skype: paulmaglione E-mail : [email_address] Phone: +33 6 12 76 60 23 For more on our pedagogical principles: Entertainment English Blog: http://blog.english-attack.com/
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