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Like all organizations in the distributed industry sector, retail businesses are challenged with the objective of maintaining financial health and growing in an era when consumer behavior and shopping methods are evolving at a tremendous rate. In order to respond to such rapid evolution, these businesses are adopting the core concepts and principals associated with “omni-channel” retailing.
Omni-channel retailing is the next generation of multi-channel retailing, with a focus on a seamless approach to consumer experience through all available shopping channels, e.g., mobile Internet-ready devices, computers, brick-and-mortar stores, television, radio, direct mail, catalog and so on.
In order to accomplish this objective, retail businesses have deployed heavily customized software, re-architected networks, established interconnectivity with new business partners, deployed specialized retail technology and further invested in web and mobile capabilities. And while retailers are working to ensure a more seamless experience and achieve customer market share, this integration can come at a hefty price – far beyond the cost of implementation – when capitalized upon by an attacker.