How to Create an Amazing Blog




Chris Turnquist
How to Create an Amazing Blog                             Chris Turnquist                 2




© 2010 by Proteus Design S...
Table of Contents

4   Part 1:
    Create a Good, unique Design    9   Part 4:
                                        Pro...
Part   1   2   3   4   5




Create a Good, Unique Design
How to Create an Amazing Blog                                  C...
Part   1   2     3   4      5




Content, Content, Content
How to Create an Amazing Blog                      Chris Turnq...
Part   1   2   3   4   5




Content, Content, Content
How to Create an Amazing Blog                                   Chr...
Part   1   2   3   4   5




Stay Social
How to Create an Amazing Blog                       Chris Turnquist              ...
Part   1   2   3   4   5




 Stay Social
How to Create an Amazing Blog             Chris Turnquist                       ...
Part   1   2   3   4   5




Promote Your Blog
How to Create an Amazing Blog                                      Chris Tu...
Part    1   2   3      4   5




Promote Your Blog
How to Create an Amazing Blog                       Chris Turnquist    ...
Part   1   2   3   4    5




Promote Your Blog
How to Create an Amazing Blog                                      Chris T...
Part   1   2   3   4    5




Promote Your Blog
How to Create an Amazing Blog                       Chris Turnquist       ...
Part   1   2   3   4    5




Promote Your Blog
How to Create an Amazing Blog                                    Chris Tur...
Part   1   2   3   4    5




 10 Great Blogs for Inspiration
How to Create an Amazing Blog             Chris Turnquist   ...
Part   1   2   3   4    5




 10 Great Blogs for Inspiration
How to Create an Amazing Blog             Chris Turnquist   ...
About Us
How to Create an Amazing Blog                         Chris Turnquist                16


Proteus Design Studio  ...
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Create An Amazing Blog E Book

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What makes a blog amazing? We have put together an e Book that discusses the strategies used by amazing blogs that make them successful. Please share this information with people you know that may find it beneficial!

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Create An Amazing Blog E Book

  1. 1. How to Create an Amazing Blog Chris Turnquist
  2. 2. How to Create an Amazing Blog Chris Turnquist 2 © 2010 by Proteus Design Studio Copyright holder is licensing this under the Creative Commons License, Attribution 3.0. http://creativecommons.org/licenses/by/3.0/us/ E-book design is by the amazing Pilar Guerra. Contact Pilar at pguerra@proteusdesignstudio.com E-book written by Chris Turnquist Contact Chris at cturnquist@proteusdesignstudio.com Please feel free to post this on your blog or share with whomever you believe would benefit from reading it. THANK YOU. Accelerating Business Through Web Strategy™
  3. 3. Table of Contents 4 Part 1: Create a Good, unique Design 9 Part 4: Promote Your Blog 5 Part 2: Content, Content, Content 14 Part 5: 10 Great Blogs for Inspiration 7 Part 3: Staying Social 16 About Us How to Create an Amazing Blog
  4. 4. Part 1 2 3 4 5 Create a Good, Unique Design How to Create an Amazing Blog Chris Turnquist 4 Congratulations on your decision to start a blog site. When designing the site, make sure it’s easy to navigate. Use categories and sub- categories to keep your layout organized. Also use imagery and illustration to make it unique; see our “Best Marketing Colors eBook”. Make sure your blog represents your personal or company brand. Keeping your brand consistent will help so that people will begin to recognize you. You’ll want to make it easy for your visitors to share your content by installing sharing tools or widgets. We recommend the ShareThis widget, as it is free and feature rich. Also, make it easy for your readers to subscribe to your blog so they can easily get your updates. This is one way to build a steady stream of repeat traffic over time. Accelerating Business Through Web Strategy™
  5. 5. Part 1 2 3 4 5 Content, Content, Content How to Create an Amazing Blog Chris Turnquist 5 I know you’ve heard it time and time again, but on the web, content really is king. So your goal once you get your blog up and running, should be to create lots of original content. Make sure to use your, unique voice when writing. Try to get in a habit of posting consistently and on a regular schedule. Create content that is relevant, helpful and useful for your readers. Remember that good content gets shared. Use a variety of content including multimedia. Write powerful headlines for your articles; this will draw the reader in. Try to make your articles easy to scan; conciseness and brevity is important for online readers. Always double check your accuracy, state sources, and include your references. Accelerating Business Through Web Strategy™
  6. 6. Part 1 2 3 4 5 Content, Content, Content How to Create an Amazing Blog Chris Turnquist 6 Three words when it comes to content and first impressions; proofread, proofread, proofread. Don’t be tempted to duplicate other peoples’ content. Search engines won’t like this and it won’t help your reputation either. Also, make sure to provide a picture of yourself on your “About Me” page. Here are a few ideas to get you started on creating great content:  Create relevant “Top 10” Lists - people love them  Create “How To” articles - these help people  Write a “series” post - people will return  Make sure to reference and link to other blogs  Use YouTube to host and embed video to your blog  Write content that will still be relevant tomorrow  Offer a download (free eBook) so you can build up an e-mail subscriber list Accelerating Business Through Web Strategy™
  7. 7. Part 1 2 3 4 5 Stay Social How to Create an Amazing Blog Chris Turnquist 7 When it comes to having a successful blog, you have to stay social. Always engage with your visitors that leave comments. Even if it’s just a “thank you for commenting”. Try to get out occasionally and comment on other blogs so you will become known. Express your opinion and Be You; don’t sensor yourself. Use humor and have fun on occasion. Ask questions that may be considered controversial; sometimes this creates the best discussion. Participate on LinkedIn “Answers” and refer to your blog posts with links when possible. Develop relationships on Twitter by posting useful news articles besides your blog posts. Don’t over promote yourself or your products directly and never spam. Accelerating Business Through Web Strategy™
  8. 8. Part 1 2 3 4 5 Stay Social How to Create an Amazing Blog Chris Turnquist 8 Here are some useful social networking sites: Accelerating Business Through Web Strategy™
  9. 9. Part 1 2 3 4 5 Promote Your Blog How to Create an Amazing Blog Chris Turnquist 9 Once you’ve got your blog up an running, it’s time to start promoting it. In this section, we’ll be discussing the best ways to drive traffic to your blog and build a readership audience. One of the best ways to bring traffic and create awareness is by announcing your new posts on Twitter and Facebook. As new people are visiting your blog, it’s also a good idea to entice visitors to return. There are several ways to turn first time visitors into regulars on your blog. One of the best methods is to have a email newsletter sign-up on the blog. You could offer a free eBook or Guide that is available for download once people have signed up. We suggest that you only collect their name and email address. The sign-up process needs to be as easy as possible for people in order to achieve the best results. Accelerating Business Through Web Strategy™
  10. 10. Part 1 2 3 4 5 Promote Your Blog How to Create an Amazing Blog Chris Turnquist 10 Once your e-mail database begins growing, it’s time to put together an e-newsletter. We recommend a monthly schedule for the best response. In your newsletter, you can showcase your best 4 to 6 blog posts for the month as articles. Include the title and the first paragraph with a “read more” link that takes them straight to that blog post on your site. If people find your posts helpful, funny, or informative, they will generally visit to read the rest of the blog post. Other ways you can promote your blog include:  Add your Blog Link in your e-mail signature  Use Squidoo and HubPages to write articles that point back to your blog  Submit your blog to blog directories Accelerating Business Through Web Strategy™
  11. 11. Part 1 2 3 4 5 Promote Your Blog How to Create an Amazing Blog Chris Turnquist 11 Another powerful method of promoting your blog is called, “social bookmarking”. Social bookmarking allows internet users to share, organize, search, and manage their bookmarks of web resources they find valuable. Users add Descriptions to their bookmarks in the form of metadata. Metadata is data describing data. This gives others a better a understanding of the content of the resource without first needing to download it for themselves. The most common descriptions besides text, are votes in favor of or against the content quality. “Social Tagging” is also encouraged on social bookmarking sites. Social Tagging is a method that allows users to add metadata in the form of relevant keywords to the content they are sharing. In a social bookmarking community, internet users save the links that point to web pages that they want to remember, reference later and or share with others. Accelerating Business Through Web Strategy™
  12. 12. Part 1 2 3 4 5 Promote Your Blog How to Create an Amazing Blog Chris Turnquist 12 One great benefit of social bookmarking is sharing your posts with others in hopes that they will find the information useful and pass it along or vote it popular in the social bookmarking community. This will give your blog greater visibility. For example, “Digg” is one of the top social bookmarking sites. If your post is bookmarked on Digg and gets enough votes by its community members, it will move up to the home page on Digg. Your blog will then see tens of thousands of new visitors! A second benefit from social bookmarking is search engine visibility. The process of social bookmarking creates backlinks from the social bookmarking site to your blog. Google and the other search engines see the social bookmarking site as an authority on the topic that gets bookmarked. Since there are now links pointing to your blog from the social bookmarking site, the search engines rank your blog with more importance for that particular topic in their search engine! Accelerating Business Through Web Strategy™
  13. 13. Part 1 2 3 4 5 Promote Your Blog How to Create an Amazing Blog Chris Turnquist 13 Obviously social bookmarking is a powerful tool for promoting a blog website. You’ll soon learn that going to each social bookmarking site and bookmarking your posts is extremely time consuming and labor intensive. So time consuming in fact, that it could take you hours to distribute just a few links to your blog posts. Don’t worry though, there is a better and faster way to bookmark your posts and it’s called, “SocialMarker.com”. It’s a free service that will save you vast amounts of time and effort. It will allow you to you distribute a link to your blog post on 48 of the best social bookmarking sites in under 15 minutes! Accelerating Business Through Web Strategy™
  14. 14. Part 1 2 3 4 5 10 Great Blogs for Inspiration How to Create an Amazing Blog Chris Turnquist 14 Accelerating Business Through Web Strategy™
  15. 15. Part 1 2 3 4 5 10 Great Blogs for Inspiration How to Create an Amazing Blog Chris Turnquist 15 Accelerating Business Through Web Strategy™
  16. 16. About Us How to Create an Amazing Blog Chris Turnquist 16 Proteus Design Studio Contact We are a web strategy firm that 9710 Scranton Road, Suite 170 specializes in community building San Diego, CA 92121 through interactive experiences. We successfully connect companies with www.ProteusDesignStudio.com their audiences. This allows them to info@ProteusDesignStudio.com accelerate business results by leveraging Tel: 858-779-9170 social media technologies. Our clients are forward thinking companies who appreciate cutting edge web marketing strategies and are ready to explode. Accelerating Business Through Web Strategy™
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