Best Marketing Colors E Book

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What colors will be used in the design world for 2010? Your brand creates an emotion? The question is, is it the right emotion to positively influence your audience? The following information will give you some insight as to which colors may work best to achieve your marketing goals through visual communication.

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Best Marketing Colors E Book

  1. 1. BEST MARKETING COLORS FOR 2010 Proteus Design Studio
  2. 2. Marketing Strategy Best Marketing Colors for 2010 Chris Turnquist 2 © 2010 by Chris Turnquist Copyright holder is licensing this under the Creative Commons License, Attribution 3.0. http://creativecommons.org/licenses/by/3.0/us/ E-book design is by the amazing Pilar Guerra. Contact Pilar at pguerra@proteusdesignstudio.com Please feel free to post this on your blog or share with whomever you believe would benefit from reading it. THANK YOU.
  3. 3. Visual Communication Best Marketing Colors for 2010 Chris Turnquist 3 What colors will be used in the design world for marketing in 2010? Your brand creates an emotion? The question is, is it the right emotion to positively influence your audience? The following information will give you some insight as to which colors may work best to achieve your marketing goals through visual communication. On the following pages we will discuss each of the most frequently used colors and what emotions are generally associated with them.
  4. 4. White Best Marketing Colors for 2010 Chris Turnquist 4 White is associated with innocence, purity, peace and contentment. It’s considered clean and sterile. It’s cool and refreshing. White can have a calming, stabilizing influence.
  5. 5. Black Best Marketing Colors for 2010 Chris Turnquist 5 Black is the ultimate power color. It suggests strength, potency, authority, boldness, seriousness, stability and elegance. It’s distinguished and classic, great for creating drama. Black has more weight than other colors. Too much can be ominous.
  6. 6. Grey or Silver Best Marketing Colors for 2010 Chris Turnquist 6 Grey can be associated with conservative qualities and considered traditional. Business- wise, it symbolizes high tech and suggests authority, practicality, earnestness and creativity.
  7. 7. Gold Best Marketing Colors for 2010 Chris Turnquist 7 Gold suggests wealth. It’s considered to be very classy and prestigious.
  8. 8. Blue Best Marketing Colors for 2010 Chris Turnquist 8 Blue is the favorite color of many businesses. It suggests sanctuary and fiscal responsibility. It inspires confidence. It is the most popular and second most powerful color. Darker shades are authoritative. Dark and bright blues represent trust, security, faithfulness and dignity. Paler shades can imply freshness and cleanliness, although they can imply weakness.
  9. 9. Red Best Marketing Colors for 2010 Chris Turnquist 9 Red stimulates many kinds of appetites. Red commands attention, alerts us and creates a sense of urgency. It’s considered the sexiest of all colors. Red symbolizes heat, fire, blood, love, warmth, power, excitement, energy, strength, passion, vitality, risk, danger and aggressiveness. Financially, it’s associated with debt.
  10. 10. Yellow Best Marketing Colors for 2010 Chris Turnquist 10 Yellow is the sunshine hue and is a spiritual color. Yellow represents a warning, but it can also bring happiness and warmth. The most preferred yellows are the creamy and warm ones. Bright yellow can be irritable to the eye in large quantities. Yellow speeds metabolism. It’s often used to highlight or draw attention.
  11. 11. Green Best Marketing Colors for 2010 Chris Turnquist 11 Green is associated with green with the color of money, as well as nature. Olive greens are associated with health and freshness — a good choice for environmental concerns. Green suggests fertility, freedom, healing and tranquility. Green represents jealousy. Businesses use it to communicate status and wealth. Green is a calming, refreshing color that is very easy on the eyes.
  12. 12. Brown Best Marketing Colors for 2010 Chris Turnquist 12 Brown is associated with nature and the earth. Dark browns represent wood or leather. Brown and shades of cream are associated with warmth and coziness. Brown suggests richness, politeness, helpfulness and effectiveness. It is solid, credible, mature and reliable. Light brown implies genuineness.
  13. 13. Orange Best Marketing Colors for 2010 Chris Turnquist 13 Orange is associated with vibrancy and the tropics, as well as warmth and contentment. It can instill a sense of fun and excitement. It implies health. It suggests pleasure, cheer, endurance, generosity and ambition. It can make an expensive product seem more affordable. It appeals to a wide range of people, both male and female.
  14. 14. Pink Best Marketing Colors for 2010 Chris Turnquist 14 Pink is considered to be a very feminine color. It represents gentleness, romance, well being and innocence.
  15. 15. Purple Best Marketing Colors for 2010 Chris Turnquist 15 Purple represents royalty and luxury. In darker shades, it’s considered a wealthy color. It suggests spirituality and sophistication. In paler shades, such as lavender, it’s feminine and romantic.
  16. 16. About Us Best Marketing Colors for 2010 Chris Turnquist 16 Proteus Design Studio Contact We are a web strategy firm that 9710 Scranton Road Suite 170 San Diego, Ca 92121 specializes in community building through interactive experiences www.ProteusDesignStudio.com that connect companies and their info@ProteusDesignStudio.com audience to accelerate business @Proteusds results by leveraging social media Facebook.com/pdstudio technologies. Our clients are Tel: 858-779-9170 forward thinking companies who appreciate cutting edge web marketing strategies and are ready to explode.
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