!

Radical Innovation - How to tame a
Skunk Works?
martin @ trondheim,
Radisson Blu Royal Garden Hotel

PROSJEKT 2013, 17 ...
!

LETTING
engineering teams be creative
making innovation happen

martin.steinert@ntnu.no, prof
Engineering Design and In...
!

	
  

dancing	
  with	
  evolu0on
martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for Engine...
!

TrollLABS
NTNU´s Living Lab Skunks works and Maker
Space for Radical Engineering Concept Creation
at IVT

martin @ NTNU...
!

NOT The Problem
Works well,
1) if the problem is defined
(fixed requirements)
2) if the pathway is defined
(fixed solut...
!

SpaceX

AND …

Skunk Works
Lockheed Martin's
Advanced Development
Programs (ADP)

Google X Labs

martin.steinert@ntnu.n...
!

Luckily
we have comparable academic spaces
Stanford d.school and Center for Design Research

MIT Medialab

martin.stein...
and it never stops evolving

!

a brief history

Creative Design with John Arnold and GSB
Product Design Program with Fine...
!

So what are we doing?

ENGINEERING DESIGN
“Solving” complex socio technical problems
that create value

martin.steinert...
!

keeping the user in perspective

martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for Enginee...
!

martin.steinert@ntnu.no, prof
Engineering Design and Innovation
vision!
Department for Engineering Design and Materials...
!

martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for Engineering Design and Materials
!

Now let me try to create some empathy?

martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for ...
!

extreme example
me310 experiment
need-find, conceive, build-test
re-invent the convertible
for BMW with TUM in 2005

ma...
!

project challenge
improve the open air experience

martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Depa...
!

modeling what we know @ TUM

martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for Engineering...
!

critical function
prototyping

martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for Engineeri...
!

finding the source of noise @ Stanford

martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for ...
!

airflow revisited

martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for Engineering Design an...
!

airflow revisited again

martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for Engineering Des...
!

& again

martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for Engineering Design and Material...
!

… one more try

martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for Engineering Design and M...
!

full scale prototyping

martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for Engineering Desi...
!

dark horse prototyping

martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for Engineering Desi...
!

airflow
re-invented

martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for Engineering Design ...
!

now we are getting very real

martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for Engineerin...
!

Prototype and iterate … LEARN FAST

martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for Engi...
!

FASTER !!!

…iterate…
martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for Engineering Design...
!

OK … here we go …

martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for Engineering Design an...
!

getting real on the open road
from concept to reality

martin.steinert@ntnu.no, prof
Engineering Design and Innovation
...
!

fluid dynamics re-visited
base case

re-circulation
creates bad-air
in the cabin
martin.steinert@ntnu.no, prof
Engineer...
!

validating airspeed measurement
but watch her hair
base case airspeed

OpenRoad airspeed

2.3 m/s

7 m/s

1.6 m/s

6.3 ...
!

Conclusion

a better convertible, problem eliminated
martin.steinert@ntnu.no, prof
Engineering Design and Innovation
De...
!

So how are we doing it?
Key are rapid and rough prototyping and
continuous learning based on test feedback.
Failure is ...
!

d.mindsets
show don´t tell

martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for Engineering ...
!

d.mindsets
craft clarity

martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for Engineering De...
!

d.mindsets
be mindful of your process

martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for E...
!

d.mindsets
radical collaboration

martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for Engine...
!

d.mindsets
bias towards action

martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for Engineer...
!

d.mindsets
embrace experimentation

martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for Engi...
!

d.mindsets
focus onto human values

martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for Engi...
!

it is always about people
martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for Engineering De...
!

building “T” people
and
“T” people teams

martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department fo...
!

in the moment,
should i be an
“I”
shaped
or
“T”
shaped
person?
(Suzuki’2011)

martin.steinert@ntnu.no, prof
Engineering...
!

In-depth knowledge

martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for Engineering Design a...
!

In-depth knowledge

Design Thinking Behavior

martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Departmen...
!

We need various knowledge bases
… people
Design Thinking Behavior
In-depth knowledge

Design Thinking Behavior
In-depth...
!

tangible communication
martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for Engineering Desig...
prototype	
  storming	
  
!

accelerated learning
martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for Engineering Design ...
!

defying gravity
martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for Engineering Design and M...
!

What about process?

martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for Engineering Design ...
!

Well beyond Waterfall model:

Agile,
Dynamic,
Reflective
martin.steinert@ntnu.no, prof
Engineering Design and Innovatio...
!

Stanford-­‐IDEO	
  
	
  	
  	
  	
  like	
  design	
  process	
  
(re)Define	
  the	
  
Problem	
  
Design	
  never	
  e...
!

Stanford-­‐IDEO	
  
	
  	
  	
  	
  like	
  design	
  process	
  
…	
  IN	
  REALITY	
  
(re)Define	
  the	
  
Problem	
...
!

crea?ng	
  ambiguity
	
  
martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for Engineering De...
!

Right … what about our problem
Scope/Outcome
Since we don´t know in
the beginning what we
will create (we are
aiming af...
!

Engineering Design Processes
fixed target design, 	

specifications and 	

requirements based	


incremental engineering ...
!

Engineering Design Processes
design	


build	


test	


divergence phase	

convergence
phase	


Steinert	
  2011	
  
co...
!

Engineering Design Processes
Very rough guidelines
Separate philosophy, perspective tools and approaches between
the th...
!

Engineering Design Processes
Over time (rough guide three equal long phases)
•  Uncertainty decreases, thus Costs and O...
!

LETTING
engineering teams be creative
making innovation happen

and keep a close eye on them from within
not prescript,...
!

So let’s go hunting for the next
BIG IDEA
(Leifer, Steinert)

Iteration and
learning is key
!!!

martin.steinert@ntnu.n...
!

one more analogy, jazz (loft session)

martin.steinert@ntnu.no, prof
Engineering Design and Innovation
Department for E...
!

Takk på meg!!!
TrollLABS@NTNU
renaissance inspired Research Lab based on socraterian
principles for students, researche...
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2013 - Plenum - Martin Steinert - How to tame a Skunk Works

  1. 1. ! Radical Innovation - How to tame a Skunk Works? martin @ trondheim, Radisson Blu Royal Garden Hotel PROSJEKT 2013, 17 October 2013 martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  2. 2. ! LETTING engineering teams be creative making innovation happen martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  3. 3. !   dancing  with  evolu0on martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  4. 4. ! TrollLABS NTNU´s Living Lab Skunks works and Maker Space for Radical Engineering Concept Creation at IVT martin @ NTNU Trondheim, 8 October 2013 martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  5. 5. ! NOT The Problem Works well, 1) if the problem is defined (fixed requirements) 2) if the pathway is defined (fixed solution and technology choice) 3)  if market prices exist à See Aaron´s presentation earlier today J martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  6. 6. ! SpaceX AND … Skunk Works Lockheed Martin's Advanced Development Programs (ADP) Google X Labs martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials PARC (Palo Alto Research Center Incorporated) formerly Xerox PARC
  7. 7. ! Luckily we have comparable academic spaces Stanford d.school and Center for Design Research MIT Medialab martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  8. 8. and it never stops evolving ! a brief history Creative Design with John Arnold and GSB Product Design Program with Fine Arts Department Robotic Systems Design with Computer Science and Aero Team-Based Systems Design (310) with Corporate Partners Smart Product Design (218) with EE and CS Center for Design Research (CDR) with Industry Partners Manufacturing Systems Design with GSB and MS&E Micro Electro Mechanical Systems Design (MEMS) with EE Human Computer Interaction Design with CS Learning Design & Technology with Education Learning Lab with Wallenbergs of Sweden BioDesign with Biology & Medicine d.school with HPI and IDEO venture design with India & Nigeria 310.global! 1960 1970 martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials 1980 1990 2000 2010
  9. 9. ! So what are we doing? ENGINEERING DESIGN “Solving” complex socio technical problems that create value martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  10. 10. ! keeping the user in perspective martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  11. 11. ! martin.steinert@ntnu.no, prof Engineering Design and Innovation vision! Department for Engineering Design and Materials solution: UX! future!
  12. 12. ! martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  13. 13. ! Now let me try to create some empathy? martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  14. 14. ! extreme example me310 experiment need-find, conceive, build-test re-invent the convertible for BMW with TUM in 2005 martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  15. 15. ! project challenge improve the open air experience martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  16. 16. ! modeling what we know @ TUM martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  17. 17. ! critical function prototyping martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  18. 18. ! finding the source of noise @ Stanford martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  19. 19. ! airflow revisited martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  20. 20. ! airflow revisited again martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  21. 21. ! & again martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  22. 22. ! … one more try martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  23. 23. ! full scale prototyping martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  24. 24. ! dark horse prototyping martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  25. 25. ! airflow re-invented martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  26. 26. ! now we are getting very real martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  27. 27. ! Prototype and iterate … LEARN FAST martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials iterate
  28. 28. ! FASTER !!! …iterate… martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  29. 29. ! OK … here we go … martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  30. 30. ! getting real on the open road from concept to reality martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  31. 31. ! fluid dynamics re-visited base case re-circulation creates bad-air in the cabin martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials OpenRoad re-circulating bad-air is eliminated by the good-air jet stream
  32. 32. ! validating airspeed measurement but watch her hair base case airspeed OpenRoad airspeed 2.3 m/s 7 m/s 1.6 m/s 6.3 m/s 1.9 m/s Bad Wind Good Wind martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials 1.4 m/s Bad Wind Good Wind
  33. 33. ! Conclusion a better convertible, problem eliminated martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  34. 34. ! So how are we doing it? Key are rapid and rough prototyping and continuous learning based on test feedback. Failure is not only an option, it is a must! (in the early phases ;) We break our prototypes and test user experiences in order to find the limits of the problem and solution spaces martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  35. 35. ! d.mindsets show don´t tell martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  36. 36. ! d.mindsets craft clarity martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  37. 37. ! d.mindsets be mindful of your process martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  38. 38. ! d.mindsets radical collaboration martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  39. 39. ! d.mindsets bias towards action martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  40. 40. ! d.mindsets embrace experimentation martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  41. 41. ! d.mindsets focus onto human values martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  42. 42. ! it is always about people martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  43. 43. ! building “T” people and “T” people teams martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  44. 44. ! in the moment, should i be an “I” shaped or “T” shaped person? (Suzuki’2011) martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  45. 45. ! In-depth knowledge martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials “I” shaped by knowledge in depth
  46. 46. ! In-depth knowledge Design Thinking Behavior martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials “T” shaped by breadth in behavior
  47. 47. ! We need various knowledge bases … people Design Thinking Behavior In-depth knowledge Design Thinking Behavior In-depth knowledge Design Thinking Behavior In-depth knowledge (Tang J. 1989) (Lande M. 2010) ideation is based on physical communication … co-location martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  48. 48. ! tangible communication martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  49. 49. prototype  storming  
  50. 50. ! accelerated learning martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  51. 51. ! defying gravity martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  52. 52. ! What about process? martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  53. 53. ! Well beyond Waterfall model: Agile, Dynamic, Reflective martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  54. 54. ! Stanford-­‐IDEO          like  design  process   (re)Define  the   Problem   Design  never  ends   Needfinding  and   Benchmarking   Test   Learn   Understand  the  users,  design  space   Prototype   Build   martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials Bodystorming   Ideate  
  55. 55. ! Stanford-­‐IDEO          like  design  process   …  IN  REALITY   (re)Define  the   Problem   Design  never  ends   Needfinding  and   Benchmarking   Test   Learn   Understand  the  users,  design  space   Prototype   Build   martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials Bodystorming   Ideate  
  56. 56. ! crea?ng  ambiguity   martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  57. 57. ! Right … what about our problem Scope/Outcome Since we don´t know in the beginning what we will create (we are aiming after all for a radical or transformative innovation) we cannot predefine the Scope. Costs Similarly, we don´t know what we will do so we don´t know what we will spend, budgets are like battle plans, screwed. AND a running real time accounting is key. PS we need less money than you think in the early phases Time Is key. This variable we can control. Our deadlines and prototype demonstrations are the framework that hold our projects together. Based on each Prototype learning, we reassess and re aim. Uncertainty decreases over time. martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  58. 58. ! Engineering Design Processes fixed target design, specifications and requirements based incremental engineering design process – adaptive in style alternative design X, evolving specifications and requirements       Steinert  2011   alternative design I, evolving specifications and requirements radical engineering design process – innovative in style martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials 58  
  59. 59. ! Engineering Design Processes design build test divergence phase convergence phase Steinert  2011   concept generation concept screening martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials concept scoring concept testing
  60. 60. ! Engineering Design Processes Very rough guidelines Separate philosophy, perspective tools and approaches between the three phases: 1) Problem focus 2) Solution focus 3) Implementation focus For very radical projects, give each phase roughly a third of the time. If possible divide into subprojects shorter than 1 year, 6 month are good. martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  61. 61. ! Engineering Design Processes Over time (rough guide three equal long phases) •  Uncertainty decreases, thus Costs and Outcome certainty increases •  Gradual shifting from i) design thinking over ii) SCRUM like agile methods to iii) engineering project management What is needed: An Agile Lean Project Management, embedded in the midst of the Trolls ;) martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials  
  62. 62. ! LETTING engineering teams be creative making innovation happen and keep a close eye on them from within not prescript, budget and control but accompany and obtain real time awareness martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  63. 63. ! So let’s go hunting for the next BIG IDEA (Leifer, Steinert) Iteration and learning is key !!! martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  64. 64. ! one more analogy, jazz (loft session) martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials
  65. 65. ! Takk på meg!!! TrollLABS@NTNU renaissance inspired Research Lab based on socraterian principles for students, researches and practitioners Any help welcome, tools, man-hours, advice, money, contacts, coffee machines CURRENTLY, Looking for companies that would like to embed company R&D teams for coached design sprints martin.steinert@ntnu.no, prof Engineering Design and Innovation Department for Engineering Design and Materials

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