2013 - Plenum - Aaron Shenhar - Diamond of innovation

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2013 - Plenum - Aaron Shenhar - Diamond of innovation

  1. 1. The Diamond of Innovation Planning Projects for Innovation and Success Aaron Shenhar Professor of Project and Technology Management www.splwin.com E-mail: ashenhar@splwin.com 1-201-323-3246 Copyright© 2013, Aaron J. Shenhar
  2. 2. The Diamond of Innovation  Part of Strategic Project Leadership® (SPL) Based on Research on 600+ Projects  Goal of SPL:  » Better Business Results » Better On-time Delivery Copyright© 2013, Aaron J. Shenhar
  3. 3. Strategic Project Leadership® The New Science of PM Business Focus Inspiring Leadership Dynamic Innovation Traditional PM Copyright© 2013, Aaron J. Shenhar
  4. 4. What is Innovation? Commercialization of an Idea Copyright© 2013, Aaron J. Shenhar
  5. 5. What is Innovation? Commercialization of an Idea Copyright© 2013, Aaron J. Shenhar
  6. 6. Managing Innovation Idea Commercialization Innovation is Change, and Change is Difficult Copyright© 2013, Aaron J. Shenhar
  7. 7. There is no Innovation without a Project Innovation Project And Every Project is Actually an Innovation Copyright© 2013, Aaron J. Shenhar
  8. 8. Classical Concepts of Innovation  Types of Innovation: » Incremental, Radical, System » Market, Technology  Most Innovations and most Projects Don’t Make it Copyright© 2013, Aaron J. Shenhar
  9. 9. Project Management: What’s Missing? Traditional Project Management Does Not Deal with Innovation Assumes that “One Size Fits All Projects” Copyright© 2013, Aaron J. Shenhar
  10. 10. The Story of Two Modern Projects Airbus A380 Copyright© 2013, Aaron J. Shenhar Boeing 787
  11. 11. Uncertainty Copyright© 2013, Aaron J. Shenhar
  12. 12. Look at Your Project Uncertainty Level of Uncertainty Time Copyright© 2013, Aaron J. Shenhar
  13. 13. The Diamond of Innovation Technology Complexity Novelty Pace Copyright© 2013, Aaron J. Shenhar
  14. 14. The Diamond of Innovation Technology Technological Innovation Super-High Tech High-Tech Medium-Tech System Array Complexity System Innovation Component Novelty Low-Tech Market Innovation Assembly Regular Derivative New to Market Platform New to World Fast/ Competitive Time-Critical Blitz Pace Urgency of Innovation Copyright© 2013, Aaron J. Shenhar
  15. 15. Classical Project Phases Initiation Planning Execution Revise Design Revise Plans Revise Requirements Copyright© 2013, Aaron J. Shenhar Termination
  16. 16. Project Management The Three Major Processes Product Requirement Process Managerial Process Design Process When do you stop them? Copyright© 2013, Aaron J. Shenhar
  17. 17. Novelty Types Innovation in the Market Technology Novelty Complexity Derivative Platform New to Market Pace Copyright© 2013, Aaron J. Shenhar New to World Less market research Later requirement freeze More requirement cycles
  18. 18. Technology Types Innovation in Technology Technology Super-High Tech High-Tech Later design freeze More design cycles Stronger Functions Highly Technical PM Medium-Tech Low-Tech Complexity Novelty Pace Copyright© 2013, Aaron J. Shenhar
  19. 19. The Impact of the Diamond Dimensions on Project Management Technology Complexity Novelty Complex Organization Focus on Integration Formality Organizational PM Skills Big Picture Leader Pace Copyright© 2013, Aaron J. Shenhar Later Design Freeze More Design Cycles Strong Functions Experienced Technical PM Less Market Research Later Requirement Freeze More Requirement Cycles Autonomy Time Control Pure Project Organization Strong, Focused Leader
  20. 20. Copyright© 2013, Aaron J. Shenhar
  21. 21. The Diamond of Innovation Technology Technological Innovation Super-High Tech High-Tech Medium-Tech System Array Complexity System Innovation Component Novelty Low-Tech Market Innovation Assembly Regular Derivative New to Market Platform New to World Fast/ Competitive Time-Critical Blitz Pace Urgency of Innovation Copyright© 2013, Aaron J. Shenhar
  22. 22. Segway Denver Airport Copyright© 2013, Aaron J. Shenhar
  23. 23. Denver International Airport Project Technology Super-High Tech Automatic Bag – Handling System High-Tech Medium-Tech Array System Assembly Com Novelty Low-Tech Derivative Platform NTM NTW Complexity Regular Airport Construction Project Fast/ Competitive Time-Critical Blitz Pace Copyright© 2013, Aaron J. Shenhar
  24. 24. Technology Super-High Tech High-Tech Medium-Tech Low-Tech Array System Novelty Assembly Com Derivative Platform NTM NTW Complexity Regular Fast/ Competitive Required style Time-Critical Dr = (NTW, HT, Sy, F/C) Da = (Pl, HT, Sy, F/C) Actual style Blitz Pace The Segway Project Copyright© 2013, Aaron J. Shenhar
  25. 25. Exercise  Assess the Following Projects: » Walkman » Boeing 787 » iPod, iTunes Store » Y2K » Tata Nano » Iridium  Define The Diamond Levels » Novelty, Technology, Complexity, Pace Copyright© 2013, Aaron J. Shenhar
  26. 26. Walkman Copyright© 2013, Aaron J. Shenhar
  27. 27. Boeing 787 787 777 Copyright© 2013, Aaron J. Shenhar
  28. 28. iPod, iTunes Store IPod iTunes Store iPod Copyright© 2013, Aaron J. Shenhar
  29. 29. Y2K Copyright© 2013, Aaron J. Shenhar
  30. 30. Tata Nano Technology Super-high-tech High-tech Medium-tech Low-tech Complexity Novelty Array System Assembly Component Derivative Platform Regular Fast/competitive Time-critical Blitz Pace Copyright© 2013, Aaron J. Shenhar NTM NTW
  31. 31. Iridium 1987-1999 - $7B Loss Technology Super-high-tech High-tech Medium-tech Low-tech Complexity Novelty Array System Assembly Component Derivative Platform Regular Fast/competitive Time-critical Blitz Pace Copyright© 2013, Aaron J. Shenhar NTM NTW
  32. 32. The Diamond of Innovation Can Be Used for »Assessing Markets and Products »Selecting PM Style and Process »Communication Language »Putting a Project Back on Track »Innovation Based Resources and Slacks Copyright© 2013, Aaron J. Shenhar
  33. 33. CS Tips on Adaptation and the Diamond       Identify the highest level on each dimension If in doubt between two levels, select the higher one Specific levels are typically subjective – company dependent The bigger the Diamond, the bigger the challenge, the risk, and the opportunity Higher Diamonds require increased contingency funding Build your own company’s dimensions Copyright© 2013, Aaron J. Shenhar
  34. 34. The Diamond of Innovation »Easy to Apply and Use »Will Help Planning Realistically and Better On-Time Delivery »Obtain the Needed Resources and Necessary Reserves Copyright© 2013, Aaron J. Shenhar
  35. 35. Contact Information for The Diamond of Innovation Strategic Project Leadership® Aaron Shenhar Professors of Project Management www.splwin.com E-mail: ashenhar@splwin.com 201-323-3246, 050-766-9533 Copyright© 2013, Aaron J. Shenhar

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