The Big Election Ask
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

The Big Election Ask

  • 1,018 views
Uploaded on

Case presentation for The Big Election Ask at Prix Europa 2013

Case presentation for The Big Election Ask at Prix Europa 2013

More in: News & Politics
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,018
On Slideshare
1,018
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
17
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. CHALLENGE & CONTEXT
  • 2. OCTOBER 14TH, 2012 MUNICIPAL ELECTIONS BELGIUM
  • 3. VRT WANTED TO INVOLVE VOTERS SO THEY COULD SET THE AGENDA AND GIVE VRT NEWS SERVICES A VOTERS POINT OF VIEW
  • 4. CONCEPT & MEDIA
  • 5. THE BIG ELECTION ASK
  • 6. VOTERS SUBMIT SUGGESTIONS FOR THEIR MUNICIPALITY
  • 7. VOTERS VOTE ON SUBMITTED SUGGESTIONS
  • 8. 10 MOST POPULAR SUGGESTIONS GET RESPONSE FROM PARTY LEADER
  • 9. FOLLOWED BY THE PARTY MAKING 3 SUGGESTIONS
  • 10. SUGGESTIONS WERE COVERED ON TV & RADIO TO CONFRONT POLITICIANS IN DEBATES
  • 11. VRT CLOSED THE GAP BETWEEN VOTERS AND POLITICIANS AND LET VOTERS SET THE AGENDA
  • 12. RESULTS & CONCLUSION
  • 13. 252 172 UNIQUE VISITORS, VISITED THE PLATFORM 897 924 TIMES
  • 14. 44 136 CIVILIANS PARTICIPATED
  • 15. 1521 LOCAL POLITICIANS PARTICIPATED, CREATING 3799 POLITICAL RESPONSES AND 3245 POLITICAL PROMISES
  • 16. 80% LOCAL POLITICIANS TOOK PART IN THE DIALOGUE WITH VOTERS
  • 17. VRT NEWS SERVICES REACHED 65.5% OF THE FLEMISH POPULATION
  • 18. ON AVERAGE, EACH BROADCAST HAD A 19,8% MARKET SHARE
  • 19. ALL BUT 1 OF 327 MUNICIPALITIES PARTICIPATED
  • 20. VRT INVOLVED VOTERS AND LET THEM SET THE AGENDA WHILE GIVING VRT NEWS SERVICES A VOTERS POINT OF VIEW
  • 21. VRT HAS STARTED FOLLOWING UP ON POLITICAL PROMISES
  • 22. LOTS OF PROMISES WERE HELD
  • 23. AND IN OSTEND, A SOLUTION IS STILL ON THE HORIZON