Online proofing for consumer packaged goods

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Packaging review and approval are critical steps in the successful launch of a consumer product. Effective package designs communicate a product’s brand identity to consumers. Dimensional package layouts must be mechanically precise, because downstream production depends on their accuracy. Food, beverage and pharmaceutical products require regulatory and ingredients disclaimers, as well as multilingual versions when products are distributed globally. A careful review process ensures all packaging elements come together correctly.

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Online proofing for consumer packaged goods

  1. 1. Online proofing for consumer packaged goods Packaging review and approval are critical steps in the successful launch of a consumer product. Effective package designs communicate a product’s brand identity to consumers. Dimensional package layouts must be mechanically precise, because downstream production depends on their accuracy. Food, beverage and pharmaceutical products require regulatory and ingredients disclaimers, as well as multilingual versions when products are distributed globally. A careful review process ensures all packaging elements come together correctly.ProofHQ keeps review of packaging designelements organized for faster workflowThe packaging review process is difficult to manage: • 56%* faster project deliveryemails, attachments, hardcopies and FTP uploads must • Integrated development of multi-channel marketingbe captured, updated and routed. When goods are • Real-time collaboration across global teamsproduced in international locations, packaging designs • Up to 90%* faster approvalsneed approval by reviewers at distributed sites. • Greater visibility into project bottlenecksTechnical and legal teams want to make sure correctregulatory content is in place, but manual processes • Approval accuracy and time-stamped audit trailmake all of this difficult and time-consuming. • Average number of revisions reduced from 3.9 to 2.8*, a 29%* reduction.The ProofHQ online proofing system streamlines review • Streamlined proofing reduces time spentand approval, so teams can more effectively andcreatively manage the packaging design process. managing reviews by an average of 59%*.Internal and external teams can work together with • On average, Internal Rate of Return is 4,441%*,fewer obstacles and faster collaboration to get new or $40 for every $1 spent on ProofHQ.packaged goods to market ahead of the competition. *Find out how ProofHQ measures up for marketers like you. For the full Intellilink study, download your free whitepaper: www.proofhq.com/roi For more information about ProofHQ for Consumer Packaged Goods, visit the www.proofhq.com/cpg
  2. 2. Benefits that save time and money in consumer packaged goods Faster project delivery ProofHQ helps customers achieve 56 percent* faster speed to market for critical marketing projects, due to an accessible, central location for proofs; threaded discussions for improved collaboration; and visual markups for clearer feedback. Proofs are shared online, so distributed reviewing teams can proof instantly anytime and anywhere, even from the road or from home. Internal review groups can work in real time with external partners to keep projects moving and on schedule. Reduced revisions and rework With email and hardcopy-based proofing, team members have no visibility into each others comments. This allows little real collaboration and generates far more revisions than necessary. Constant versioning and change requests dilute proofing accuracy and efficiency. To solve this, ProofHQ keeps comments and feedback centrally organized and visible, resulting in 29 percent* fewer revisions. Real-time, consolidated feedback accelerates approvals across creative and production teams, including external partners. High adoption, high ROI and fast payback ProofHQ’s intuitive mark-up and commenting tools are easy to implement, learn and use. ProofHQ accelerates delivery, saves time and reduces cost. On average customers achieve median internal rates of return (IRR) of 4,441 percent* and return on investment within four* weeks. Improved brand consistency ProofHQ centralizes and standardizes the review and approval process to give brand marketing teams better visibility and control over projects. They can synchronize brand identity and messaging across all marketing activity. ProofHQ can also be used to store and share brand specifications and libraries of other brand assets for ready access. Consistency across all media types Marketers today are responsible for creative projects across a huge range of media: print and digital advertising, landing pages, packaging, catalogs, direct mail, signage, mobile pages, audio, video and more. ProofHQ gives review teams a consistent way to provide feedback, irrespective of media type. ProofHQ also supports a large number of file types, so review teams can provide comments and feedback in a familiar way for all their design projects. Reduced management effort Managing multiple versions, segmentation and localization across different output channels can be a workflow nightmare. The manual effort needed to collate feedback from email attachments and PDFs takes a tremendous amount of time and is prone to error. ProofHQ’s standardized, streamlined workflow makes it possible to manage the complex approval process with efficiency, accuracy and speed. When teams spend less time manually printing copies, posting comments and routing changes, the effort to manage proofs can be reduced by an average of 59 percent*. For more information about ProofHQ for Consumer Packaged Goods, visit the www.proofhq.com/cpg
  3. 3. Improved audit and compliance Truth-in-advertising guidelines and other regulations make marketers responsible for accurate design content, and 38 percent* of ProofHQ customers use the system to improve audit trails for compliance. ProofHQ records every step of the review and approval process, including dates and times of proof creation, comments, replies and decisions. This gives project managers full accountability for every stage of the review. Companies can meet compliance demands with less effort and greater accuracy. Environmental benefits ProofHQ digitizes the whole review and approval process, eliminating energy consumption to create printouts, reducing paper usage and removing the need for courier deliveries. All these improvements contribute to environmental initiatives. Online proofing also supports remote working, further minimizing fuel consumption for transportation.* Data obtained from an independent survey of ProofHQ customers conducted by Intellilink. Four workflow models for different team structures ProofHQ helps coordinate multiple cross-functional teams in real ○ Internal review and approval time. Internal review groups composed of creative services, traffic ○ Internal then external review and coordinators, buyers, brand managers, legal departments and approval pricing experts can work efficiently with external partners like ○ External designer, internal review and graphic design and marketing firms, prepress agencies, printers, approval packaging firms and other vendors. ○ External designer, internal then external Four different ProofHQ workflow scenarios accommodate the needs review and approval of a variety of marketing, product and creative services groups, as well as their vendors and outsourced production partners.Raves from packaged goods marketersHere is what packaged goods marketers say about productive ProofHQ proofing tools and automation. Innocent Drinks "I must say your customer service is top-notch.” Tansy Drake, Creative Manager, Innocent Drinks “ProofHQ has revolutionized the way we proof our designs. (…) ProofHQ its easy to follow up whats been done and what needs to be done, (…) theres no issues of losing information. I particularly love the fact that I can check my proofs anywhere and not only in the office - bring it on working from home.” Delia Alarcon, Creative Interim Manager, Innocent Drinks For more information about ProofHQ for Consumer Packaged Goods, visit the www.proofhq.com/cpg
  4. 4. Sunny Delight “We now use ProofHQ to enable us to streamline our approval and review process whilst also providing us with some fantastic proofing tools which enable very coherent communication between reviewer and author.” Lee Taylor, International Technical Director, Sunny Delight Reed’s Inc. “Ive worked with ProofHQ and Reeds, Inc., a beverage and food manufacturing company to design their packaging. With ProofHQ we were able to communicate much more effectively by providing visual feedback and an intuitive system to track projects. This helped cut down our design time with the ability to be more detailed in the feedback process, keeping everyone on the team in the same communication loop.” Andrew Behla, Founder & Creative Director at Behla Design, Reed’s Inc. Graphic Design and Web Development Agency Volac “Using Proof HQ has transformed the way we work, using a paper based process before it has enabled us to streamline our approval and reviewing process while giving us some fantastic proofing tools. As a job owner/reviewer you can see at a glance which job needs your attention therefore saving time.” Jackie Bradley, Marketing & Technical Services Coordinator, Volac - Dairy NutritionAbout ProofHQProofHQ is an online proofing solution for marketing teams of any size in any industry who need to deliver marketingprojects faster and more efficiently. Unlike email and hardcopy proofing, ProofHQ enables review teams to collaboratesimultaneously on creative content. ProofHQ streamlines approval workflow and can be used across all media includingprint, digital and audiovisual. It measurably speeds up project delivery and significantly reduces management time,revisions, errors and costs. www.proofhq.com For more information about ProofHQ for Consumer Packaged Goods, visit the www.proofhq.com/cpg

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