Online proofing for digital marketing agencies
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Online proofing for digital marketing agencies

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Digital marketing agencies help their clients take advantage of powerful new ways to connect with customers. ...

Digital marketing agencies help their clients take advantage of powerful new ways to connect with customers.
Web pages, emails, video, downloadable PDFs, Flash banners and other online marketing tools work together
with social marketing to create integrated, trackable campaigns. Production workflow requires better ways to
review these different types of marketing asset. Online proofing with support for a wide range of formats keeps
digital marketers on top of their online projects.

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Online proofing for digital marketing agencies Online proofing for digital marketing agencies Document Transcript

  • Online proofing for digital marketing agencies Digital marketing agencies help their clients take advantage of powerful new ways to connect with customers. Web pages, emails, video, downloadable PDFs, Flash banners and other online marketing tools work together with social marketing to create integrated, trackable campaigns. Production workflow requires better ways to review these different types of marketing asset. Online proofing with support for a wide range of formats keeps digital marketers on top of their online projects.Online proofing: a digital tool for digitalmarketing campaignsDigital campaigns can have lower costs than • 56%* faster project deliverytraditional marketing, but the complexity of • Integrated development of multi-channel marketingprogramming, structuring and proofing is often more • Real-time collaboration across global or local teamschallenging. Files can be too large to share by email, • Up to 90%* faster approvalsand FTP sites do not always work as expected.Agency clients may lack the proper software to view • Greater visibility into project bottlenecksthe different types of files that go into a fully loaded • Approval accuracy and time-stamped audit trailcampaign. Time to market is delayed when reviewers • Average number of revisions reduced from 3.9must juggle separate proofing platforms for every to 2.8*, a 29%* reductionelement of a campaign. • Streamlined proofing reduces time spentProofHQ online proofing helps digital agencies and their managing reviews by an average of 59%*clients overcome barriers to reviewing campaigns and • On average, Internal Rate of Return is 4,441%*,getting projects completed on time. Clients can review or $40 for every $1 spent on ProofHQwork and provide feedback from one, easy to useplatform. Account service and communication are moreprofessional and thorough. *Find out how ProofHQ measures up for marketers like you. For the full Intellilink study, download your free whitepaper: www.proofhq.com/roi For more information about ProofHQ for Digital Agencies, visit the www.proofhq.com/digital-agencies
  • Benefits that save time and money in digital agencies Faster project delivery ProofHQ helps customers achieve 56 percent* faster speed to market for critical marketing projects, due to an accessible, central location for proofs; threaded discussions for improved collaboration; and visual markups for clearer feedback. Proofs are shared online, so distributed reviewing teams can proof instantly anytime and anywhere, even from the road or from home. Internal review groups can work in real time with external partners to keep projects moving and on schedule. Reduced revisions and rework With email and hardcopy-based proofing, team members have no visibility into each others comments. This allows little real collaboration and generates far more revisions than necessary. Constant versioning and change requests dilute proofing accuracy and efficiency. To solve this, ProofHQ keeps comments and feedback centrally organized and visible, resulting in 29 percent* fewer revisions. Real-time, consolidated feedback accelerates approvals across creative and production teams, including external partners. High adoption, high ROI and fast payback ProofHQ’s intuitive mark-up and commenting tools are easy to implement, learn and use. ProofHQ accelerates delivery, saves time and reduces cost. On average customers achieve median internal rates of return (IRR) of 4,441 percent* and return on investment within four* weeks. Improved brand consistency ProofHQ centralizes and standardizes the review and approval process to give brand marketing teams better visibility and control over projects. They can synchronize brand identity and messaging across all marketing activity. ProofHQ can also be used to store and share brand specifications and libraries of other brand assets for ready access. Consistency across all media types Marketers today are responsible for creative projects across a huge range of media: print and digital advertising, landing pages, packaging, catalogs, direct mail, signage, mobile pages, audio, video and more. ProofHQ gives review teams a consistent way to provide feedback, irrespective of media type. ProofHQ also supports a large number of file types, so review teams can provide comments and feedback in a familiar way for all their design projects. Reduced management effort Managing multiple versions, segmentation and localization across different output channels can be a workflow nightmare. The manual effort needed to collate feedback from email attachments and PDFs takes a tremendous amount of time and is prone to error. ProofHQ’s standardized, streamlined workflow makes it possible to manage the complex approval process with efficiency, accuracy and speed. When teams spend less time manually printing copies, posting comments and routing changes, the effort to manage proofs can be reduced by an average of 59 percent*. For more information about ProofHQ for Digital Agencies, visit the www.proofhq.com/digital-agencies
  • Improved audit and compliance Truth-in-advertising guidelines and other regulations make marketers responsible for accurate design content, and 38 percent* of ProofHQ customers use the system to improve audit trails for compliance. ProofHQ records every step of the review and approval process, including dates and times of proof creation, comments, replies and decisions. This gives project managers full accountability for every stage of the review. Companies can meet compliance demands with less effort and greater accuracy. Environmental benefits ProofHQ digitizes the whole review and approval process, eliminating energy consumption to create printouts, reducing paper usage and removing the need for courier deliveries. All these improvements contribute to environmental initiatives. Online proofing also supports remote working, further minimizing fuel consumption for transportation.* Data obtained from an independent survey of ProofHQ customers conducted by Intellilink. Common workflow model for digital agencies’ team structures Online proofing enhances an agency’s service level by enabling creative and account management teams to work together more effectively. This streamlining gets projects reviewed and approved much more efficiently and extends to working with clients for final review and approval. Typical workflow for digital agencies would include internal design and internal then external review and approval. An in-house designer creates a proof and adds other internal team members as reviewers. An account manager then takes ownership of the proof, managing reviewers’ comments and deadlines. The designer makes the changes and creates a new version of the proof. When all internal reviewers approve the proof, the account manager adds the client to the review. If the client requires changes, the designer makes the changes and creates a new version of the proof. For more information about ProofHQ for Digital Agencies, visit the www.proofhq.com/digital-agencies View slide
  • Raves from digital marketersHere is what digital marketers say about productive ProofHQ proofing tools and automation. Doner "ProofHQ has made our approval process more lean. As a result, review and approvals are completed in a more timely manner Erin Wereb, Senior Product Manager, Doner Alienation Digital "We started using ProofHQ as it presented the opportunity to improve the way in which we communicate with our clients about wireframes and design concepts, whilst integrating seamlessly with our Project Management software. It has proven invaluable to Alienation Digital, allowing our clients to easily feedback into the design and development process and, as a result, significantly reduces turnaround times.” Martin Bryce, Operations Director, Alienation Digital Endis "ProofHQ has empowered our clients to contribute accurately without needing any additional software” Robby Morales, Creative Director, Endis Imbali Studio "It’s been an absolute joy working with the proofHQ system. It has really improved my work flow and has helped tremendously in regards to keeping track of what has been done, viewed and approved. A must have for any design studio that need to get clear precise feedback from their clients.” Pieter Grobler, Imbali Studio Elkins Design " As a freelance art director and a team of one, ProofHQ frees up so much of my time. I actually have a phrase I use when I finish a proof and I need a client to review it. I always say, Upload it and forget about it! I get excited when it is time to upload a proof because the review and approval process in ProofHQ is like putting my project on autopilot. ProofHQ allows me to work for clients that are located anywhere and has opened a world of possibilities to accept work from clients that before ProofHQ, I wouldn’t have had access to. I consider ProofHQ my miracle tool for almost every aspect of my company.” Shane Elkins, Art Director, Elkins DesignAbout ProofHQProofHQ is an online proofing solution for marketing teams of any size in any industry who need to deliver marketingprojects faster and more efficiently. Unlike email and hardcopy proofing, ProofHQ enables review teams to collaboratesimultaneously on creative content. ProofHQ streamlines approval workflow and can be used across all media includingprint, digital and audiovisual. It measurably speeds up project delivery and significantly reduces management time,revisions, errors and costs. www.proofhq.com For more information about ProofHQ for Digital Agencies, visit the www.proofhq.com/digital-agencies View slide