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Many companies are not hiding the fact they're cutting their advertising and marketing budgets in 2011. However, one area that appears to be somewhat insulated is "Display Event Marketing". A recent study says events and meetings are playing an increasingly crucial role in the marketing mix despite the current economic conditions. This is good news for ad specialty distributors who are tapped to provide products for these events. Event marketing drives business as quickly as possible to the more targeted, direct and engaging strategy of brand experiences. Businesses regardless of economic conditions must advertise their company brand and product offerings….they want their corporate names and uniqueness out in front of potential and repeat customers. Instead of waiting for possible customer interaction and ROI to come back through traditional marketing media channels; they're being proactive with one on one high impact visual advertising experiences using - Logo Display Table Covers, Banners, Back Drops & Portable Pop-up Exhibits & Stands….all with full color photographic digital Imprinting logo quality.