Uniforms & Promotions for Medical / Healthcare Industries

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    Uniforms & Promotions for Medical / Healthcare Industries - Presentation Transcript

    1. The Healthcare Industry Solutions In Today’s Economy
    2. Greenville, South Carolina
    3. 1984 2009
    4. Cut & Sew Facility Made in the USA
    5. Import Capabilities
    6. Customer Service Staff
    7. 2009 Catalog
    8. 2009 Catalog
    9. 2009 Catalog
    10.  
    11. Door Prize!
    12. First 5 Correct Answers Wins EQP on Next Order A few Exceptions Apply Name 2 of the 4 product lines for Aprons Etc.
    13. In a Down Economy
      • Unless you have sold for more than 12 years, you have not sold in an economic downturn.
      • Farmer vs. Hunter - In our previous economy, many successful “salespeople” farmed their existing client base very effectively and were excellent account managers. However, they are not necessarily willing and able to prospect for new business (i.e. become hunters) which will be vital in the current economy.
      • Preparation is Key. Research your customer to develop the role of trusted advisor to your client. Although saving money is going to be a high priority to clients, providing them with a successful program and making them look good in THEIR bosses eyes will win you more business.
      • Start Earlier. You’ll need to present a shorter ROI timeframe and your client will likely take longer to make a decision to purchase.
      Successful Selling
    14.  
    15.  
    16. Information
      • Our only current job growth is in Healthcare & Government
      • Every 7.5 seconds, a Boomer turns 50
      • Highly competitive Elder Care Market - It is not uncommon to have 25-50 nursing homes in a 15-20 mile radius that are targeted as facility competitors.  It is important that a facility become the first thought to enter a consumer or referral sources mind when needing a nursing home, whether for long or short-term care.
      • As new PhRMA codes on Interactions for Healthcare Professionals take effect, Ad Specialties Distributors are finding it necessary to be more creative with their sales to the Medical industry.
      Healthcare Industry
    17.  
    18. Uniform Programs Solutions In Today’s Economy
      • Ceil blue, teal, royal, purple & navy
      • Sizes S-3XL
      • New for 2009, mix-n-match colors/sizes, tops and pants to create a perfect set combination
      • Soil-Release, Moisture Management and Color-Fast Fabric
      In-Stock Unisex Scrubs
    19. Made-To-Order Scrubs
      • Made in the USA
      • Large selections of colors
      • Visa Fabric
      • 15 days production
      • Women’s styles & custom unisex options available for both color and construction
    20. Custom Imported Scrubs
      • Pharmaceutical Promotional Programs
      • Any large quantity needs
    21. Lab Coats
      • Unisex Styles
      • In-Stock
      • Knee Length or Short-length
      • White Only
      • Sizes S-3XL
    22. Other Suggested Products
    23. Prospects Hospitals Medical Education Facilities for students Nursing Homes/ Extended Care Home Healthcare Services Other Medical Offices Food Manufacturing Facilities (HACCP-conscious with USA made scrubs) Casual Wear - School Bookstores, Catalog Programs
    24. Sales Tips Not usually the Same contact as For promotions
      • HR Dept.
      • Director of Nursing
      • Hospital Admin
      • Nursing Auxiliary
      Keep the choices Simple!
      • Unisex Designs
      • Colors by dept./job
      • Lab Coats/Jackets
    25. Door Prize!
    26. First 5 Correct Answers Wins Free Domestic Ground Shipping To One Location Name 3 Prospect Types for a Scrub Uniform Program
    27. Elder Care Products Solutions In Today’s Economy
    28. Walker Tote
      • Water-proof 600 denier polyester fabric
      • Made-to-order version available in 18 color choices (#4059D)
      • Stocked import version available in Hunter Green or Navy (#4059I)
      • Screen Print up to 2 colors or embroider
    29. Other Suggested Products
    30. Prospects Hospitals Pharmaceutical Companies Nursing Homes/ Assisted Living Home Healthcare Senior Centers Medical Equipment Manufacturers
    31. Sales Tips Walker Totes Make Great Hospital Bed Rail Storage Let’s your Client use The bags for Multi-use Suggest color designated Blankets to Identify special needs
      • Fall Hazard Patients
      • Dietary Requirements
      • Mental conditions
    32. Welcome Baby Promotions Solutions In Today’s Economy
    33. Diaper Bags
      • Water-proof 600 denier polyester fabric
      • Made-to-order version available in 18 color choices (#4010D)
      • Stocked import version available in Mint Green or Navy (#4010I)
      • Screen Print up to 2 colors or embroider
    34. Other Suggested Products
    35. Prospects Hospital Maternity Services Hospital Gift Shops Government/Community Programs Birthing Centers Insurance Companies
    36. Sales Tips Many of the same Clients may use Children/youth Items
      • Aprons
      • Laundry bags
      • Backpacks
      • Pillowcases
      Company gifts To New Parents Put together an Assortment Of baby items In the diaper bag
    37. Medical Disposables Solutions In Today’s Economy
    38. Suggested Products
    39. Prospects Hospital Facilities Laboratories Restaurant/Food Service Applications Manufacturing including food processing plants Visitor Garments
    40. Sales Tips Don’t Forget The Other Departments
      • Food Service
      • Gift Shop
      • Public Relations
      Offer Blank Disposables Reduce cost by Using an Unprinted Disposable
    41. National Awareness Campaigns Breast Cancer Awareness National Nurses Week Search: National Awareness Days February – March American Heart Day National Children’s Dental Health Month Wise Health Care Consumer Month American Red Cross Month Deaf History Month National Chronic Fatigue Syndrome Awareness Month National Multiple Sclerosis Educations & Awareness Month National Nutrition Poison Prevention Awareness Month Red Cross Month Save your Vision Month Pediatric Nurse Practitioners Week Doctor-Patient Trust Week Wear Red Day Registered Dietician Day World Downs Syndrome Day American Diabetes Association Alert Day Doctors Day Save Your Vision Week Women’s Heart Week Congenital Heart Defect Awareness Save Your Vision Week Pediatric Nurse Practitioners Week Doctor-Patient Trust Week
    42. Suggested Products
    43.  

    + Marketing Resource Group, Inc. dba - Aprons Etc.Marketing Resource Group, Inc. dba - Aprons Etc., 1 month ago

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