Greenville, South Carolina
1984 2009
Cut & Sew Facility Made in the USA
Import Capabilities
Customer Service Staff
2009 Catalog
2009 Catalog
2009 Catalog
 
Door Prize!
First 5 Correct Answers Wins EQP on Next Order A few Exceptions Apply Name 2 of the 4 product lines for Aprons Etc.
In a Down Economy <ul><li>Unless you have sold for more than 12 years, you have not sold in an economic downturn.   </li><...
 
 
Information <ul><li>Our only current job growth is in Healthcare & Government </li></ul><ul><li>Every 7.5 seconds, a Boome...
 
Uniform Programs Solutions In Today’s Economy
<ul><li>Ceil blue, teal, royal, purple & navy </li></ul><ul><li>Sizes S-3XL </li></ul><ul><li>New for 2009, mix-n-match co...
Made-To-Order Scrubs <ul><li>Made in the USA </li></ul><ul><li>Large selections of colors </li></ul><ul><li>Visa   Fabric ...
Custom Imported  Scrubs <ul><li>Pharmaceutical Promotional Programs </li></ul><ul><li>Any large quantity needs </li></ul>
Lab Coats <ul><li>Unisex Styles </li></ul><ul><li>In-Stock </li></ul><ul><li>Knee Length or Short-length </li></ul><ul><li...
Other Suggested Products
Prospects Hospitals Medical Education Facilities for students Nursing Homes/ Extended Care Home Healthcare Services Other ...
Sales Tips Not usually the  Same contact as  For promotions <ul><li>HR Dept. </li></ul><ul><li>Director of Nursing </li></...
Door Prize!
First 5 Correct Answers Wins Free Domestic Ground Shipping To One Location Name 3 Prospect Types for a Scrub Uniform Program
Elder Care Products Solutions In Today’s Economy
Walker Tote <ul><li>Water-proof 600 denier polyester fabric </li></ul><ul><li>Made-to-order version available in 18 color ...
Other Suggested Products
Prospects Hospitals Pharmaceutical Companies Nursing Homes/ Assisted Living Home Healthcare  Senior Centers  Medical Equip...
Sales Tips Walker Totes  Make Great Hospital Bed Rail Storage Let’s your  Client use The bags for  Multi-use Suggest color...
Welcome Baby Promotions Solutions In Today’s Economy
Diaper Bags <ul><li>Water-proof 600 denier polyester fabric </li></ul><ul><li>Made-to-order version available in 18 color ...
Other Suggested Products
Prospects Hospital Maternity Services Hospital Gift Shops Government/Community Programs Birthing Centers Insurance Compani...
Sales Tips Many of the same Clients may use  Children/youth Items <ul><li>Aprons </li></ul><ul><li>Laundry bags </li></ul>...
Medical Disposables Solutions In Today’s Economy
Suggested Products
Prospects Hospital Facilities Laboratories Restaurant/Food Service Applications Manufacturing including food  processing p...
Sales Tips Don’t Forget  The Other  Departments <ul><li>Food Service </li></ul><ul><li>Gift Shop </li></ul><ul><li>Public ...
National Awareness Campaigns Breast Cancer Awareness National Nurses Week Search:  National Awareness Days February – Marc...
Suggested Products
 
Uniforms & Advertising Promotions for Medical / Healthcare Industry
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Uniforms & Advertising Promotions for Medical / Healthcare Industry

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Discover New Opportunities for Healthcare / Medical Promotions
Our only current job growth is in Healthcare & Government
Every 7.5 seconds, a Boomer turns 50
Highly competitive Elder Care Market - It is not uncommon to have 25-50 nursing homes in a 15-20 mile radius that are targeted as facility competitors. It is important that a facility become the first thought to enter a consumer or referral sources mind when needing a nursing home, whether for long or short-term care.
As new PhRMA codes on Interactions for Healthcare Professionals take effect, Ad Specialties Distributors are finding it necessary to be more creative with their sales to the Medical industry.

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Transcript of "Uniforms & Advertising Promotions for Medical / Healthcare Industry"

  1. 1. The Healthcare Industry Solutions In Today’s Economy
  2. 2. Greenville, South Carolina
  3. 3. 1984 2009
  4. 4. Cut & Sew Facility Made in the USA
  5. 5. Import Capabilities
  6. 6. Customer Service Staff
  7. 7. 2009 Catalog
  8. 8. 2009 Catalog
  9. 9. 2009 Catalog
  10. 11. Door Prize!
  11. 12. First 5 Correct Answers Wins EQP on Next Order A few Exceptions Apply Name 2 of the 4 product lines for Aprons Etc.
  12. 13. In a Down Economy <ul><li>Unless you have sold for more than 12 years, you have not sold in an economic downturn. </li></ul><ul><li>Farmer vs. Hunter - In our previous economy, many successful “salespeople” farmed their existing client base very effectively and were excellent account managers. However, they are not necessarily willing and able to prospect for new business (i.e. become hunters) which will be vital in the current economy. </li></ul><ul><li>Preparation is Key. Research your customer to develop the role of trusted advisor to your client. Although saving money is going to be a high priority to clients, providing them with a successful program and making them look good in THEIR bosses eyes will win you more business. </li></ul><ul><li>Start Earlier. You’ll need to present a shorter ROI timeframe and your client will likely take longer to make a decision to purchase. </li></ul>Successful Selling
  13. 16. Information <ul><li>Our only current job growth is in Healthcare & Government </li></ul><ul><li>Every 7.5 seconds, a Boomer turns 50 </li></ul><ul><li>Highly competitive Elder Care Market - It is not uncommon to have 25-50 nursing homes in a 15-20 mile radius that are targeted as facility competitors.  It is important that a facility become the first thought to enter a consumer or referral sources mind when needing a nursing home, whether for long or short-term care. </li></ul><ul><li>As new PhRMA codes on Interactions for Healthcare Professionals take effect, Ad Specialties Distributors are finding it necessary to be more creative with their sales to the Medical industry. </li></ul>Healthcare Industry
  14. 18. Uniform Programs Solutions In Today’s Economy
  15. 19. <ul><li>Ceil blue, teal, royal, purple & navy </li></ul><ul><li>Sizes S-3XL </li></ul><ul><li>New for 2009, mix-n-match colors/sizes, tops and pants to create a perfect set combination </li></ul><ul><li>Soil-Release, Moisture Management and Color-Fast Fabric </li></ul>In-Stock Unisex Scrubs
  16. 20. Made-To-Order Scrubs <ul><li>Made in the USA </li></ul><ul><li>Large selections of colors </li></ul><ul><li>Visa Fabric </li></ul><ul><li>15 days production </li></ul><ul><li>Women’s styles & custom unisex options available for both color and construction </li></ul>
  17. 21. Custom Imported Scrubs <ul><li>Pharmaceutical Promotional Programs </li></ul><ul><li>Any large quantity needs </li></ul>
  18. 22. Lab Coats <ul><li>Unisex Styles </li></ul><ul><li>In-Stock </li></ul><ul><li>Knee Length or Short-length </li></ul><ul><li>White Only </li></ul><ul><li>Sizes S-3XL </li></ul>
  19. 23. Other Suggested Products
  20. 24. Prospects Hospitals Medical Education Facilities for students Nursing Homes/ Extended Care Home Healthcare Services Other Medical Offices Food Manufacturing Facilities (HACCP-conscious with USA made scrubs) Casual Wear - School Bookstores, Catalog Programs
  21. 25. Sales Tips Not usually the Same contact as For promotions <ul><li>HR Dept. </li></ul><ul><li>Director of Nursing </li></ul><ul><li>Hospital Admin </li></ul><ul><li>Nursing Auxiliary </li></ul>Keep the choices Simple! <ul><li>Unisex Designs </li></ul><ul><li>Colors by dept./job </li></ul><ul><li>Lab Coats/Jackets </li></ul>
  22. 26. Door Prize!
  23. 27. First 5 Correct Answers Wins Free Domestic Ground Shipping To One Location Name 3 Prospect Types for a Scrub Uniform Program
  24. 28. Elder Care Products Solutions In Today’s Economy
  25. 29. Walker Tote <ul><li>Water-proof 600 denier polyester fabric </li></ul><ul><li>Made-to-order version available in 18 color choices (#4059D) </li></ul><ul><li>Stocked import version available in Hunter Green or Navy (#4059I) </li></ul><ul><li>Screen Print up to 2 colors or embroider </li></ul>
  26. 30. Other Suggested Products
  27. 31. Prospects Hospitals Pharmaceutical Companies Nursing Homes/ Assisted Living Home Healthcare Senior Centers Medical Equipment Manufacturers
  28. 32. Sales Tips Walker Totes Make Great Hospital Bed Rail Storage Let’s your Client use The bags for Multi-use Suggest color designated Blankets to Identify special needs <ul><li>Fall Hazard Patients </li></ul><ul><li>Dietary Requirements </li></ul><ul><li>Mental conditions </li></ul>
  29. 33. Welcome Baby Promotions Solutions In Today’s Economy
  30. 34. Diaper Bags <ul><li>Water-proof 600 denier polyester fabric </li></ul><ul><li>Made-to-order version available in 18 color choices (#4010D) </li></ul><ul><li>Stocked import version available in Mint Green or Navy (#4010I) </li></ul><ul><li>Screen Print up to 2 colors or embroider </li></ul>
  31. 35. Other Suggested Products
  32. 36. Prospects Hospital Maternity Services Hospital Gift Shops Government/Community Programs Birthing Centers Insurance Companies
  33. 37. Sales Tips Many of the same Clients may use Children/youth Items <ul><li>Aprons </li></ul><ul><li>Laundry bags </li></ul><ul><li>Backpacks </li></ul><ul><li>Pillowcases </li></ul>Company gifts To New Parents Put together an Assortment Of baby items In the diaper bag
  34. 38. Medical Disposables Solutions In Today’s Economy
  35. 39. Suggested Products
  36. 40. Prospects Hospital Facilities Laboratories Restaurant/Food Service Applications Manufacturing including food processing plants Visitor Garments
  37. 41. Sales Tips Don’t Forget The Other Departments <ul><li>Food Service </li></ul><ul><li>Gift Shop </li></ul><ul><li>Public Relations </li></ul>Offer Blank Disposables Reduce cost by Using an Unprinted Disposable
  38. 42. National Awareness Campaigns Breast Cancer Awareness National Nurses Week Search: National Awareness Days February – March American Heart Day National Children’s Dental Health Month Wise Health Care Consumer Month American Red Cross Month Deaf History Month National Chronic Fatigue Syndrome Awareness Month National Multiple Sclerosis Educations & Awareness Month National Nutrition Poison Prevention Awareness Month Red Cross Month Save your Vision Month Pediatric Nurse Practitioners Week Doctor-Patient Trust Week Wear Red Day Registered Dietician Day World Downs Syndrome Day American Diabetes Association Alert Day Doctors Day Save Your Vision Week Women’s Heart Week Congenital Heart Defect Awareness Save Your Vision Week Pediatric Nurse Practitioners Week Doctor-Patient Trust Week
  39. 43. Suggested Products

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