This Year’s Sales Bright Spot Display & Event Marketing Promotions

Cut & Sew Facility Import Capabilities

2009 Catalog

Event Marketing Marketing that takes place at meetings and events

Event marketing drives business……. as quickly as possible to the more targeted, direct and engaging strategy of brand experiences A lot of people still want to market their products….they want their names and faces out in front of people so they can jar up some business. Instead of waiting for it to come back, they are trying to be proactive. Event Marketing Still Going Strong ASI Counselor Magazine (2/25/2009) Many companies have made it no secret that they are cutting their advertising and marketing budgets. However, one area that appears to be somewhat insulated is event marketing. A recent study says events and meetings are playing an increasingly crucial role in the marketing mix despite the current economic conditions. This is good news for ad specialty distributors who are tapped to provide products for these events.

Event marketing drives business……. as quickly as possible to the more targeted, direct and engaging strategy of brand experiences

A lot of people still want to market their products….they want their names and faces out in front of people so they can jar up some business. Instead of waiting for it to come back, they are trying to be proactive.

According to the worldwide survey 24 percent of marketers say that event marketing delivers the highest ROI Web marketing 18 percent Sales promotions 15 percent Public relations 14 percent Direct mail 10 percent Print advertising 9 percent

Sales / Marketing Conferences New Product Training Product Launches & Demos Sales Meetings Seminars / Road Shows Symposiums Trade Shows User Group Meetings Message Marketing-internal or community Types of Events

Sales / Marketing Conferences New Product Training Product Launches & Demos Sales Meetings Seminars / Road Shows Symposiums Trade Shows User Group Meetings

Message Marketing-internal or community

Corporate/Business Annual Meetings Board Meetings Corporate Events Educational Series Executive Retreats Regional Meetings Special Events Team Building Exercises & Awards Employee Recruiting Types of Events

Corporate/Business Annual Meetings Board Meetings Corporate Events Educational Series Executive Retreats Regional Meetings Special Events Team Building Exercises & Awards

Employee Recruiting

Community Festivals Carnivals/Fairs Marathons/Sport Events Concerts Seniors & Children’s Programs Types of Events

Community Festivals

Carnivals/Fairs

Marathons/Sport Events

Concerts

Seniors & Children’s Programs

College/University Product Sampling Spring Break Marketing Sports Promotions Recruiting Student Union Events Fraternity/Sorority Marketing Beach & Concert Campaigns Types of Events

College/University Product Sampling

Spring Break Marketing

Sports Promotions

Recruiting

Student Union Events

Fraternity/Sorority Marketing

Beach & Concert Campaigns

2009 Promo Event Marketing Survey: Marketers are Still Staging Events— Budget Cuts be Damned Over 60% said that events will be planned in-house

60% - $5,000-$100,000 40% - $100,000- $5mil 50.8% - Trade shows

Marketing Costs Small Business Customer Cost per sales visit $179 Cost for sales Cycle $910 Field Sales Staff Cost per contact $70 Cost for sales Cycle $210 Reg. Trade Show

Branding Graphics Table Covers Banners Back Drops Promotional Give-Away items Participant garments Combine Options

Branding Graphics

Table Covers

Banners

Back Drops

Promotional Give-Away items

Participant garments

Logo Table Covers Sales Tips & Information

Plastic Single Location 1 Color imprint Step & Repeat Rolls Separate Covers Up to 6 colors on white Non-Woven Multi-color imprint 3 fabric colors White Lt. Blue Silver Gray Disposable Table Covers

Plastic

Single Location

1 Color imprint

Step & Repeat

Rolls

Separate Covers

Up to 6 colors on white

Non-Woven

Multi-color imprint

3 fabric colors

White

Lt. Blue

Silver Gray

Screen printed Single Location Multi-color options 6 pc. polyester minimums Digital Front panel or custom all over print or pattern Table Covers Runners Sets-Blank Covers w/Digital Runner Features Eco-Friendly Water Based printing inks Blank Spandex SEQ – 6’ or 8’ –limited colors Reusable Table Covers

Screen printed

Single Location

Multi-color options

6 pc. polyester minimums

Digital

Front panel or custom all over print or pattern

Table Covers

Runners

Sets-Blank Covers w/Digital Runner

Features Eco-Friendly Water Based printing inks

Blank

Spandex

SEQ – 6’ or 8’ –limited colors

6’ Table Most Common The standard table is 30”w x 30”d x 72”L (size of fitted covers) 90”x132” – full 4 sided coverage 60”/72”x132”- open back 8’ Table The standard table is 30”w x 30”d x 96”L (size of fitted covers) 90”x156” – full 4 sided coverage 60”/72”x156”- open back Convertible Covers 2 sizes for the price of 1 Fit both 4’/6’ OR 6’/8’ Rounds Contact us for assistance, but ask: Diameter of table? Height of table? Table cover to the floor or to sit underneath? Sales Tips

6’ Table Most Common

The standard table is

30”w x 30”d x 72”L

(size of fitted covers)

90”x132” – full 4 sided coverage

60”/72”x132”- open back

8’ Table

The standard table is

30”w x 30”d x 96”L

(size of fitted covers)

90”x156” – full 4 sided coverage

60”/72”x156”- open back

Convertible Covers

2 sizes for the price of 1

Fit both 4’/6’ OR 6’/8’

Rounds

Contact us for assistance, but ask:

Diameter of table?

Height of table?

Table cover to the floor or to sit underneath?

Event Rental Costs GES Exposition Services Skirting for Tables: White vinyl top & pleated skirt on 3 sides 6’ table covering rental $114.75 #7502- Digital Front Panel Table Cover – 6’ table 2pc. – NET $130.00 ea. (includes set-up)

Digital Subsurface Imprinting

Heat Transfer Paper Produced Art Department Converts Artwork For Eproof Approval

Image is applied INTO 100% white polyester using heat & pressure Digitally imprinted sections are inspected for accuracy and imperfections prior to being sewn into finished products

Banners & Stands Sales Tips & Information

Banners with Stands Vinyl Most are priced Installed Banners to Hang Disposable Vinyl Polyester Banners & Stands

Banners with Stands

Vinyl

Most are priced Installed

Banners to Hang

Disposable

Vinyl

Polyester

Portable Backdrop Pop-Up Splash 10’ Instant Retractable 8’ Fabric Backdrops Digitally imprinted Solid colors Booth Displays

Portable Backdrop

Pop-Up Splash

10’ Instant

Retractable

8’

Fabric Backdrops

Digitally imprinted

Solid colors

Event Costs GES Exposition Services Purchase of signage White foam core w/ choice of 6 colors background & 6 colors of ink 28”x44” sign $210.50 10”x60” sign $315.50 #360-1111- Economy Retractable Banner Stand with Installed Banner Banner size: 31”x80” 1pc. – NET $186.00 ea. (includes set-up) #7200 -Vinyl Banner (6 pc. min) 28”x44”- NET $73.96 ea. (includes set-up)

Logo Chair Back Covers Sales Tips & Information

Reusable Fabric Twill Waterproof Poly Disposable Non-Woven Tyvek Coated Paper Chair Back Covers

Reusable Fabric

Twill

Waterproof Poly

Disposable

Non-Woven

Tyvek

Coated Paper

Prospects & Sales Tips Transportation Bus, airline, train & subway Advertise booth # on shuttle bus at trade shows Local business advertising Product branding

Transportation

Bus, airline, train & subway

Advertise booth # on shuttle bus at trade shows

Local business advertising

Product branding

Additional Prospects Sales Meetings/Conventions Consider the pocket version of chair back covers Individual pictures or names Private Celebrations Sporting Events/Arenas Hospitality Tents Reserved seating Coupons Food Service

Sales Meetings/Conventions

Consider the pocket version of

chair back covers

Individual pictures or names

Private Celebrations

Sporting Events/Arenas

Hospitality Tents

Reserved seating

Coupons

Food Service

B Display Accessories

Event Rental Costs GES Exposition Services Plastic Contour Chair – Rental $74.00 each Contemporary Chair – Rental $109.25 each Stool – Rental $100.75 each #8100- 18” Table height Director’s Chair 2pc. – NET $54.00 ea. Blank #8101-32” Bar Height Director’s Chair 2 pc. – NET $ 62.00 ea. Blank

Event Rental Costs GES Expositions Services Pedestal, Graphite Nebula 30x30x42 $507.75 each #8108- Portable Display Podium/Bar 40x40x17 1pc. – NET $315.00 ea. Printed w/1 color

2009 1984