Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays

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Event marketing drives business….as quickly as possible to the more targeted, direct and engaging strategy of brand experiences.
Think outside of the traditional promotional product box of standard ad specialties for a new avenue of profitable business with - Event Marketing Promotions...our top sellers by far though our Display Solutions line are high impact logo table covers, banners and digitally printed event accessories.

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Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays

  1. 1. This Year’s Sales Bright Spot Display & Event Marketing Promotions
  2. 2. Cut & Sew Facility Import Capabilities
  3. 4. 2009 Catalog
  4. 5. Event Marketing Marketing that takes place at meetings and events
  5. 6. <ul><li>Event marketing drives business……. as quickly as possible to the more targeted, direct and engaging strategy of brand experiences </li></ul><ul><li>A lot of people still want to market their products….they want their names and faces out in front of people so they can jar up some business. Instead of waiting for it to come back, they are trying to be proactive. </li></ul>Event Marketing Still Going Strong ASI Counselor Magazine (2/25/2009) Many companies have made it no secret that they are cutting their advertising and marketing budgets. However, one area that appears to be somewhat insulated is event marketing. A recent study says events and meetings are playing an increasingly crucial role in the marketing mix despite the current economic conditions. This is good news for ad specialty distributors who are tapped to provide products for these events.
  6. 7. According to the worldwide survey 24 percent of marketers say that event marketing delivers the highest ROI Web marketing 18 percent Sales promotions 15 percent Public relations 14 percent Direct mail 10 percent Print advertising 9 percent
  7. 8. <ul><li>Sales / Marketing Conferences New Product Training Product Launches & Demos Sales Meetings Seminars / Road Shows Symposiums Trade Shows User Group Meetings </li></ul><ul><li>Message Marketing-internal or community </li></ul>Types of Events
  8. 9. <ul><li>Corporate/Business Annual Meetings Board Meetings Corporate Events Educational Series Executive Retreats Regional Meetings Special Events Team Building Exercises & Awards </li></ul><ul><li>Employee Recruiting </li></ul>Types of Events
  9. 10. <ul><li>Community Festivals </li></ul><ul><li>Carnivals/Fairs </li></ul><ul><li>Marathons/Sport Events </li></ul><ul><li>Concerts </li></ul><ul><li>Seniors & Children’s Programs </li></ul>Types of Events
  10. 11. <ul><li>College/University Product Sampling </li></ul><ul><li>Spring Break Marketing </li></ul><ul><li>Sports Promotions </li></ul><ul><li>Recruiting </li></ul><ul><li>Student Union Events </li></ul><ul><li>Fraternity/Sorority Marketing </li></ul><ul><li>Beach & Concert Campaigns </li></ul>Types of Events
  11. 12. 2009 Promo Event Marketing Survey: Marketers are Still Staging Events— Budget Cuts be Damned Over 60% said that events will be planned in-house
  12. 13. 60% - $5,000-$100,000 40% - $100,000- $5mil 50.8% - Trade shows
  13. 14. Marketing Costs Small Business Customer Cost per sales visit $179 Cost for sales Cycle $910 Field Sales Staff Cost per contact $70 Cost for sales Cycle $210 Reg. Trade Show
  14. 15. <ul><li>Branding Graphics </li></ul><ul><ul><li>Table Covers </li></ul></ul><ul><ul><li>Banners </li></ul></ul><ul><ul><li>Back Drops </li></ul></ul><ul><li>Promotional Give-Away items </li></ul><ul><li>Participant garments </li></ul>Combine Options
  15. 16. Logo Table Covers Sales Tips & Information
  16. 17. <ul><li>Plastic </li></ul><ul><ul><li>Single Location </li></ul></ul><ul><ul><ul><li>1 Color imprint </li></ul></ul></ul><ul><ul><li>Step & Repeat </li></ul></ul><ul><ul><ul><li>Rolls </li></ul></ul></ul><ul><ul><ul><li>Separate Covers </li></ul></ul></ul><ul><ul><ul><ul><li>Up to 6 colors on white </li></ul></ul></ul></ul><ul><li>Non-Woven </li></ul><ul><ul><li>Multi-color imprint </li></ul></ul><ul><ul><li>3 fabric colors </li></ul></ul><ul><ul><ul><li>White </li></ul></ul></ul><ul><ul><ul><li>Lt. Blue </li></ul></ul></ul><ul><ul><ul><li>Silver Gray </li></ul></ul></ul>Disposable Table Covers
  17. 18. <ul><li>Screen printed </li></ul><ul><ul><li>Single Location </li></ul></ul><ul><ul><ul><li>Multi-color options </li></ul></ul></ul><ul><ul><ul><li>6 pc. polyester minimums </li></ul></ul></ul><ul><li>Digital </li></ul><ul><ul><li>Front panel or custom all over print or pattern </li></ul></ul><ul><ul><li>Table Covers </li></ul></ul><ul><ul><li>Runners </li></ul></ul><ul><ul><li>Sets-Blank Covers w/Digital Runner </li></ul></ul><ul><ul><li>Features Eco-Friendly Water Based printing inks </li></ul></ul><ul><li>Blank </li></ul><ul><ul><li>Spandex </li></ul></ul><ul><ul><li>SEQ – 6’ or 8’ –limited colors </li></ul></ul>Reusable Table Covers
  18. 19. <ul><li>6’ Table Most Common </li></ul><ul><ul><li>The standard table is </li></ul></ul><ul><ul><li>30”w x 30”d x 72”L </li></ul></ul><ul><ul><li>(size of fitted covers) </li></ul></ul><ul><ul><li>90”x132” – full 4 sided coverage </li></ul></ul><ul><ul><li>60”/72”x132”- open back </li></ul></ul><ul><li>8’ Table </li></ul><ul><ul><li>The standard table is </li></ul></ul><ul><ul><li>30”w x 30”d x 96”L </li></ul></ul><ul><ul><li>(size of fitted covers) </li></ul></ul><ul><ul><li>90”x156” – full 4 sided coverage </li></ul></ul><ul><ul><li>60”/72”x156”- open back </li></ul></ul><ul><li>Convertible Covers </li></ul><ul><ul><li>2 sizes for the price of 1 </li></ul></ul><ul><ul><ul><li>Fit both 4’/6’ OR 6’/8’ </li></ul></ul></ul><ul><li>Rounds </li></ul><ul><ul><li>Contact us for assistance, but ask: </li></ul></ul><ul><ul><ul><li>Diameter of table? </li></ul></ul></ul><ul><ul><ul><li>Height of table? </li></ul></ul></ul><ul><ul><ul><li>Table cover to the floor or to sit underneath? </li></ul></ul></ul>Sales Tips
  19. 20. Event Rental Costs GES Exposition Services Skirting for Tables: White vinyl top & pleated skirt on 3 sides 6’ table covering rental $114.75 #7502- Digital Front Panel Table Cover – 6’ table 2pc. – NET $130.00 ea. (includes set-up)
  20. 21. Digital Subsurface Imprinting
  21. 22. Heat Transfer Paper Produced Art Department Converts Artwork For Eproof Approval
  22. 23. Image is applied INTO 100% white polyester using heat & pressure Digitally imprinted sections are inspected for accuracy and imperfections prior to being sewn into finished products
  23. 24. Banners & Stands Sales Tips & Information
  24. 25. <ul><li>Banners with Stands </li></ul><ul><ul><li>Vinyl </li></ul></ul><ul><ul><li>Most are priced Installed </li></ul></ul><ul><li>Banners to Hang </li></ul><ul><ul><li>Disposable </li></ul></ul><ul><ul><li>Vinyl </li></ul></ul><ul><ul><li>Polyester </li></ul></ul>Banners & Stands
  25. 26. <ul><li>Portable Backdrop </li></ul><ul><ul><li>Pop-Up Splash </li></ul></ul><ul><ul><ul><li>10’ Instant </li></ul></ul></ul><ul><ul><li>Retractable </li></ul></ul><ul><ul><ul><li>8’ </li></ul></ul></ul><ul><li>Fabric Backdrops </li></ul><ul><ul><li>Digitally imprinted </li></ul></ul><ul><ul><li>Solid colors </li></ul></ul>Booth Displays
  26. 27. Event Costs GES Exposition Services Purchase of signage White foam core w/ choice of 6 colors background & 6 colors of ink 28”x44” sign $210.50 10”x60” sign $315.50 #360-1111- Economy Retractable Banner Stand with Installed Banner Banner size: 31”x80” 1pc. – NET $186.00 ea. (includes set-up) #7200 -Vinyl Banner (6 pc. min) 28”x44”- NET $73.96 ea. (includes set-up)
  27. 28. Logo Chair Back Covers Sales Tips & Information
  28. 29. <ul><li>Reusable Fabric </li></ul><ul><ul><li>Twill </li></ul></ul><ul><ul><li>Waterproof Poly </li></ul></ul><ul><li>Disposable </li></ul><ul><ul><li>Non-Woven </li></ul></ul><ul><ul><li>Tyvek </li></ul></ul><ul><ul><li>Coated Paper </li></ul></ul>Chair Back Covers
  29. 30. Prospects & Sales Tips <ul><li>Transportation </li></ul><ul><li>Bus, airline, train & subway </li></ul><ul><li>Advertise booth # on shuttle bus at trade shows </li></ul><ul><li>Local business advertising </li></ul><ul><li>Product branding </li></ul>
  30. 31. Additional Prospects <ul><li>Sales Meetings/Conventions </li></ul><ul><li>Consider the pocket version of </li></ul><ul><li>chair back covers </li></ul><ul><li>Individual pictures or names </li></ul><ul><li>Private Celebrations </li></ul><ul><li>Sporting Events/Arenas </li></ul><ul><li>Hospitality Tents </li></ul><ul><ul><li>Reserved seating </li></ul></ul><ul><ul><li>Coupons </li></ul></ul><ul><ul><li>Food Service </li></ul></ul>
  31. 32. B Display Accessories
  32. 33. Event Rental Costs GES Exposition Services Plastic Contour Chair – Rental $74.00 each Contemporary Chair – Rental $109.25 each Stool – Rental $100.75 each #8100- 18” Table height Director’s Chair 2pc. – NET $54.00 ea. Blank #8101-32” Bar Height Director’s Chair 2 pc. – NET $ 62.00 ea. Blank
  33. 34. Event Rental Costs GES Expositions Services Pedestal, Graphite Nebula 30x30x42 $507.75 each #8108- Portable Display Podium/Bar 40x40x17 1pc. – NET $315.00 ea. Printed w/1 color
  34. 35. 2009 1984

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