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Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays
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Increase Your Company Brand Awareness with High Impact Event Marketing Logo Displays

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Event marketing drives business….as quickly as possible to the more targeted, direct and engaging strategy of brand experiences. …

Event marketing drives business….as quickly as possible to the more targeted, direct and engaging strategy of brand experiences.
Think outside of the traditional promotional product box of standard ad specialties for a new avenue of profitable business with - Event Marketing Promotions...our top sellers by far though our Display Solutions line are high impact logo table covers, banners and digitally printed event accessories.

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Transcript

  • 1. This Year’s Sales Bright Spot Display & Event Marketing Promotions
  • 2. Cut & Sew Facility Import Capabilities
  • 3.  
  • 4. 2009 Catalog
  • 5. Event Marketing Marketing that takes place at meetings and events
  • 6.
    • Event marketing drives business……. as quickly as possible to the more targeted, direct and engaging strategy of brand experiences
    • A lot of people still want to market their products….they want their names and faces out in front of people so they can jar up some business. Instead of waiting for it to come back, they are trying to be proactive.
    Event Marketing Still Going Strong ASI Counselor Magazine (2/25/2009) Many companies have made it no secret that they are cutting their advertising and marketing budgets. However, one area that appears to be somewhat insulated is event marketing. A recent study says events and meetings are playing an increasingly crucial role in the marketing mix despite the current economic conditions. This is good news for ad specialty distributors who are tapped to provide products for these events.
  • 7. According to the worldwide survey 24 percent of marketers say that event marketing delivers the highest ROI Web marketing 18 percent Sales promotions 15 percent Public relations 14 percent Direct mail 10 percent Print advertising 9 percent
  • 8.
    • Sales / Marketing Conferences New Product Training Product Launches & Demos Sales Meetings Seminars / Road Shows Symposiums Trade Shows User Group Meetings
    • Message Marketing-internal or community
    Types of Events
  • 9.
    • Corporate/Business Annual Meetings Board Meetings Corporate Events Educational Series Executive Retreats Regional Meetings Special Events Team Building Exercises & Awards
    • Employee Recruiting
    Types of Events
  • 10.
    • Community Festivals
    • Carnivals/Fairs
    • Marathons/Sport Events
    • Concerts
    • Seniors & Children’s Programs
    Types of Events
  • 11.
    • College/University Product Sampling
    • Spring Break Marketing
    • Sports Promotions
    • Recruiting
    • Student Union Events
    • Fraternity/Sorority Marketing
    • Beach & Concert Campaigns
    Types of Events
  • 12. 2009 Promo Event Marketing Survey: Marketers are Still Staging Events— Budget Cuts be Damned Over 60% said that events will be planned in-house
  • 13. 60% - $5,000-$100,000 40% - $100,000- $5mil 50.8% - Trade shows
  • 14. Marketing Costs Small Business Customer Cost per sales visit $179 Cost for sales Cycle $910 Field Sales Staff Cost per contact $70 Cost for sales Cycle $210 Reg. Trade Show
  • 15.
    • Branding Graphics
      • Table Covers
      • Banners
      • Back Drops
    • Promotional Give-Away items
    • Participant garments
    Combine Options
  • 16. Logo Table Covers Sales Tips & Information
  • 17.
    • Plastic
      • Single Location
        • 1 Color imprint
      • Step & Repeat
        • Rolls
        • Separate Covers
          • Up to 6 colors on white
    • Non-Woven
      • Multi-color imprint
      • 3 fabric colors
        • White
        • Lt. Blue
        • Silver Gray
    Disposable Table Covers
  • 18.
    • Screen printed
      • Single Location
        • Multi-color options
        • 6 pc. polyester minimums
    • Digital
      • Front panel or custom all over print or pattern
      • Table Covers
      • Runners
      • Sets-Blank Covers w/Digital Runner
      • Features Eco-Friendly Water Based printing inks
    • Blank
      • Spandex
      • SEQ – 6’ or 8’ –limited colors
    Reusable Table Covers
  • 19.
    • 6’ Table Most Common
      • The standard table is
      • 30”w x 30”d x 72”L
      • (size of fitted covers)
      • 90”x132” – full 4 sided coverage
      • 60”/72”x132”- open back
    • 8’ Table
      • The standard table is
      • 30”w x 30”d x 96”L
      • (size of fitted covers)
      • 90”x156” – full 4 sided coverage
      • 60”/72”x156”- open back
    • Convertible Covers
      • 2 sizes for the price of 1
        • Fit both 4’/6’ OR 6’/8’
    • Rounds
      • Contact us for assistance, but ask:
        • Diameter of table?
        • Height of table?
        • Table cover to the floor or to sit underneath?
    Sales Tips
  • 20. Event Rental Costs GES Exposition Services Skirting for Tables: White vinyl top & pleated skirt on 3 sides 6’ table covering rental $114.75 #7502- Digital Front Panel Table Cover – 6’ table 2pc. – NET $130.00 ea. (includes set-up)
  • 21. Digital Subsurface Imprinting
  • 22. Heat Transfer Paper Produced Art Department Converts Artwork For Eproof Approval
  • 23. Image is applied INTO 100% white polyester using heat & pressure Digitally imprinted sections are inspected for accuracy and imperfections prior to being sewn into finished products
  • 24. Banners & Stands Sales Tips & Information
  • 25.
    • Banners with Stands
      • Vinyl
      • Most are priced Installed
    • Banners to Hang
      • Disposable
      • Vinyl
      • Polyester
    Banners & Stands
  • 26.
    • Portable Backdrop
      • Pop-Up Splash
        • 10’ Instant
      • Retractable
        • 8’
    • Fabric Backdrops
      • Digitally imprinted
      • Solid colors
    Booth Displays
  • 27. Event Costs GES Exposition Services Purchase of signage White foam core w/ choice of 6 colors background & 6 colors of ink 28”x44” sign $210.50 10”x60” sign $315.50 #360-1111- Economy Retractable Banner Stand with Installed Banner Banner size: 31”x80” 1pc. – NET $186.00 ea. (includes set-up) #7200 -Vinyl Banner (6 pc. min) 28”x44”- NET $73.96 ea. (includes set-up)
  • 28. Logo Chair Back Covers Sales Tips & Information
  • 29.
    • Reusable Fabric
      • Twill
      • Waterproof Poly
    • Disposable
      • Non-Woven
      • Tyvek
      • Coated Paper
    Chair Back Covers
  • 30. Prospects & Sales Tips
    • Transportation
    • Bus, airline, train & subway
    • Advertise booth # on shuttle bus at trade shows
    • Local business advertising
    • Product branding
  • 31. Additional Prospects
    • Sales Meetings/Conventions
    • Consider the pocket version of
    • chair back covers
    • Individual pictures or names
    • Private Celebrations
    • Sporting Events/Arenas
    • Hospitality Tents
      • Reserved seating
      • Coupons
      • Food Service
  • 32. B Display Accessories
  • 33. Event Rental Costs GES Exposition Services Plastic Contour Chair – Rental $74.00 each Contemporary Chair – Rental $109.25 each Stool – Rental $100.75 each #8100- 18” Table height Director’s Chair 2pc. – NET $54.00 ea. Blank #8101-32” Bar Height Director’s Chair 2 pc. – NET $ 62.00 ea. Blank
  • 34. Event Rental Costs GES Expositions Services Pedestal, Graphite Nebula 30x30x42 $507.75 each #8108- Portable Display Podium/Bar 40x40x17 1pc. – NET $315.00 ea. Printed w/1 color
  • 35. 2009 1984

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