Presentation Promotech Labs Interreg June_30th_2011

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  • 1. PROMOTECH LABS®Laboratoire d’usage de la création d‘entreprises Interreg IV B LiLa presentation June, 30th 2011
  • 2. Promotech ?
  • 3. OverviewPromotech = European Business Innovation CentreObjective : Support new innovative activities in LorraineActivities : Coaching of entrepreneurs  Promotion of entrepreneurship  SME development  Incubator activity  European network support
  • 4. Keys figures- 1985 CEI certified EC BIC- 1988 Technopôle Nancy Brabois- 2010 30 years of activities. > 571 enterprises have been created > 337 SMEs have been diversified Promotech CEI - Supporting document for DIGI-Awards applications – April, 29th 2011
  • 5. Promotech offerCoaching process for business creation Awareness/ Incubation Coaching Detection /monitoring To impulse creation ideas in To guide the making of Business launch and relation with current trends business plan and adjust project pilot in order of economic environment. it to meet funding to make successful attempts. activity. Incubator Business Innovation Center Living lab: Users centric method in the project development
  • 6. For whom? Innovative entrepreneurs Students Young entrepreneurs Generation Y key characteristics:  Creative  Multi-tasking  Digital native  Social oriented
  • 7. Promotech CEI : positioning & partners ADIE - ADSN - ADUAN - ALEXIS - APC - CAPEMM - CAREP - CCI CCI - CM - GNI - INCUBATEUR LORRAIN - PLATO - REL French network of BIC European Business Network labialized ecBIC (European community Business Innovation Centre* ) *BIC in english = CEI in french Methodological support: Collaborative Scientist laboratory platform: Wiki support & referent
  • 8. Living Lab ?
  • 9. Living Lab… Users centric méthodLaboratoire d’usages Users driven research Co-creation technique Design Open InnovationTIC Urban development
  • 10. What is Living Lab?A Living Lab is a users centric method for innovation process.It considers as a open innovation component.A Living Lab is: A permanent system which link whole of project stakeholders. Innovation is driven by users and users are involved in a long-term process. Users become privileged partners of the enterprise and couldexpress themselves about many issues (out of financial).Objective: create the most suitable environment betweenprojects and users. (open innovation eco-system)
  • 11. existing Living Labs ≈ 280 all around the worldMethodology is labialized by ENoLL, the EuropeanNetwork of Living Lab.
  • 12. Promotech Labs Smart CitiesIn the region Lorraine, Living LabPromotech work throughNIT Smart Cities Living Lab.Promotech is experimenting the approach of Living Labs in theentrepreneurship field.The model is applied by involving a group of users to co-design aproduct or service with an entrepreneur.
  • 13. Positionning of our applicationOpen Innovation Living Labs Promotech Labs ≈ 230 in EuropeOpen supply chainCo-innovation Startups and ICT, health, urbanCrowdsourcing business creation development ……
  • 14. In practice
  • 15. One project, one group of users1 entrepreneur Business idea1 project
  • 16. All projects, the community of usersLocal groups of users constitute a community of usersinvolved through Promotech BICs for coaching ofentrepreneurs.
  • 17. European dimensionTest specificities of one project with different localgroup of users= Interregional groupsof users.Feed back + improvement ofthe method
  • 18. A new approach, a new model  Open innovation driven by users  Start-Up creation is:
  • 19. Application of the method
  • 20. A Labs process 1 potential user group (15 people) Usability tests + 1 presentation real time, real condition to test product/service + 4 questions = first meeting group Mail + ppt Réunion Synthès Outils de démarrage Google apps Wiki Outils deMethodologyawareness Collaborative platform continuité Wiki or mobile for continuous exchanges
  • 21. 2009 June 2009 July 2009 January 2010 April 2010 July 2010 October 2010 January 2011 March 2011 Our projects in process May 2011130 people : members of a 9 user groups 2011
  • 22. Organisation : overview Meeting Lead users meeting Focus Group Usability test Online suggestion tools Story telling >>>> Idea generation, co-creation, Mail + ppt Réunion Synthèse experimentation, evaluation,utils deémarrage Collaborative Google apps Platform WikiOutils de ontinuité Test Usage Mobile usage
  • 23. Practical organizationPlan details  1 users group (15 people)  1 first meeting group (presentation and questioning)  1 collaborative platform (as a Wiki) for exchange continuity  Usage tests (real time, real condition to test product/service) 24
  • 24. First meetings & tests
  • 25. Process to initiateIdentify innovative project .Evaluate pertinence and objectives with entrepreneurs.----- Maturity of Living Lab Determinate initials issues (through question). Constitute users group. Plan first group meeting.----- Use continuity tools. Make an usage test. Run an iterative demarche.
  • 26. …with digital support Social Productivity 3D Platform visualization 2.0 Usability Connectivity test
  • 27. Social networkTo promote projects, to federate digital community.
  • 28. Collaborative platformFor consultation & contribution
  • 29. InteractivityTo increase contributions : quick, regular, spontaneous Mobile use < for live product testing 3D – virtual reality
  • 30. What about You?Please, contact us to share about your approach.
  • 31. Thanks for your attention. Contact:Jacky CHEF Sébastien LEFLONDDirecteur Mission Living Labsjacky.chef@promotech.fr sebastien.leflond@promotech.fr @PromotechCEI http://www.promotechlabs.com