Sweepstakes and Contest in Italy

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Are you planning to organize a promotional sweepstake or a contest in Italy? Did you know that prize promotions in Italy are strictly regulated by law? If you want to organize a prize promotion in Italy in a fase and legal way just have a look at this! We have summarized for you the main topics of the law and the rules in order to avoid any risky situation and very expensive fines!

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Sweepstakes and Contest in Italy

  1. 1. SWEEPSTAKES AND CONTESTS IN ITALYWHAT YOU SHOULD KNOW TO ORGANIZE A PRIZE PROMOTION IN A SAFE AND LEGAL WAY PROMOSFERA SRL- Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
  2. 2. BACKGROUNDIn Italy, prize promotions are strictly regulated by law (DPR 430/2001).The decree regulates all kinds of Prize Draws or Competitions: the promises of prizesthat are aimed at the public, within Italy, and have the main purpose of promotingproducts, services, companies, brands, or the selling of specific products, or services. Prize promotions include: Contest/Competition Prize Draw/Sweepstakes Gift with puchase Dealers incentive PROMOSFERA SRL- Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
  3. 3. TO ORGANIZE A PRIZE PROMOTIONS IN ITALYYOU NEED TO KNOW THE LAW AND FOLLOW THE RULES BECAUSE THE CONTROLS ARE ACCURATE AND THE FINES ARE VERY EXPENSIVE PROMOSFERA SRL- Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
  4. 4. ITALIAN LAW – KEY INFORMATION What you need to know about DPR 430/2001 PROMOSFERA SRL- Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
  5. 5. N° 1: PROMOTERThe promoter of a prize promotion must be an Italian company.If the company doesn’t have an headquarter in Italy, it can organize the prizepromotions by means of an Italian fiscal representative.N° 2: APPOINTED AGENCYThe Promoter can appoint a promotional agency to work as its substitute for thenecessary fulfillments required by law ( e.g. filing of the documents and requiring theinsurance policy for the promotion). PROMOSFERA SRL- Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
  6. 6. N°3: TIMINGItalian law requires Prize Promotions must be communicated to the Authorities atleast 15 days before the promotion starts;N°4: GUARANTEE ON PRIZESThe 100% value of the prize pool must be guaranteed by an Insurance/Bank Policy.Copy of this guarantee must be shown to Authorities with the T&Cs at least 15 daysbefore the promotion starts; PROMOSFERA SRL- Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
  7. 7. N°5: SERVER FOR ONLINE PROMOTIONSIn case of Online Prize Promotions, the server collecting the entries must be locatedin Italy. If the server is abroad, the registrations must be mirrored real time from theexternal server to the Italian server.N°6: ASSIGNMENT OF PRIZESIt must be done at the presence of a Notary/Public Officer who supervises thewhole procedure of the selection of the winners. PROMOSFERA SRL- Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
  8. 8. N°7: CHARITYPrizes not claimed or not assigned must be delivered to the Charity mentioned in theT&Cs.N°8: OFFICIAL CLOSURESweepstakes must be “closed” officially at the presence of a Notary or of a PublicOfficer who verifies that all the prizes have been given away according to the T&Cs; PROMOSFERA SRL- Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
  9. 9. N°9: FISCAL DUTESTaxes on prizes and fiscal duties are on the Promoter’s responsibility.These have to be paid directly by the promoter or its fiscal representative: – 25% (withholding tax) calculated on the net value of the prize + – VAT not deductible for invoices issued for prizes PROMOSFERA SRL- Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
  10. 10. AUTHORITY CONTROLS AND FINES Which are the risks if you don’t follow the rules? PROMOSFERA SNC -Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) -- Tel-Fax 0331 252144 --P.I. 02250050024 PROMOSFERA SRL- Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) Tel-Fax 0331 252144 P.I. 02250050024
  11. 11. CONTROLSAuthorities are always allowed to make controls on Prize Draws and Competitions andto issue fines in case it’s necessary”.Controls are very strict in Italy and can be made by: AUTHORITIES COMPETITORS CONSUMERS PROMOSFERA SNC - Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
  12. 12. RISKY SITUATIONSAuthorities are very rigorous in the controls, so it’s highly recommended to follow therules exactly and to avoid risky situations in order not to be fined.For example, your company can risk a fine if: • Your server is not based in Italy (or not mirrored) • The promotional website is temporary unavailable ( in Italy, the promoter is responsible for the website and may be punished in case of unavailability, even for a couple of minutes); • Prizes are delivered more than 180 days; • The promotion is cancelled or postponed (after the communicated starting date) • The winners selection is not made at the presence of a public officer PROMOSFERA SNC - Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
  13. 13. FINESUnfortunately, fines are extremely high in Italy:• from €2.000 to €10.000 for the late communications to the authorities• from €50.000 to €500.000 for the rest of the infractions PROMOSFERA SRL- Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
  14. 14. To avoid any risk, it’s important to rely on a marketing agencyspecialized in Italian prize promotions. PROMOSFERA SNC -Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) -- Tel-Fax 0331 252144 --P.I. 02250050024 PROMOSFERA SRL- Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) Tel-Fax 0331 252144 P.I. 02250050024
  15. 15. Who we are• A team of consultants specialized in prize promotions management• More than 1000 prize promotions managed up today.• In Italy, Europe and not EU countries• A turn-key service PROMOSFERA SNC - Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
  16. 16. Our services CONTESTS REGISTRATION IN ITALY INTERNATIONAL PROJECTS MONEY BACK GUARANTEED PROMOTIONS SOFTWARE FOR PRIZE PROMOTIONS WINNERS MANAGEMENT LOGISTICS PRIVACY CONSULTANCY TAX CONSULTANCY CREATIVITY CO-MARKETING PROMOSFERA SNC - Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
  17. 17. If you need more informations: www.promosfera.it info@promosfera.it PROMOSFERA SRL - Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024

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