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Oct 22th, 2013

A/B Testing
Paul Ryazanov
Director of business development
Promodo at a Glance
We are simply helping people to
make changes to existing sites
to achieve great results. What
we really love is showing th...
161.66% increase in CTR
58.39% increase in sales
107% jump in conversion rate
232% increase lead generation
158% increase in trial signups
+15.05% conversion rate
Signups increased by 60%
after actually removing the signup form
10% lift in the goal conversion
Putting a live chat widget helped
increase their signups by 31% over
the original design
Original
design

Long form
design

37,5%
Original
design

Person
design

102,5%
4,78%
3,49%

3,38%
0,8%

2,2%
Conversion increased by 137.5% CTA
change - increased sales by 22%
Adding social integration increased
conversion rate by a further 70%
In 99% cases businesses might
increase the conversion rates
when they don’t stop with one
single page but do some
testing ...
Oct 22th, 2013

Thank you!
A/B testing in CRO - Paul Ryazanov's presentation from Pubcon Las Vegas 2013
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A/B testing in CRO - Paul Ryazanov's presentation from Pubcon Las Vegas 2013

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  • More than 61% of retailers doing less than 5 tests a month
  • Transcript of "A/B testing in CRO - Paul Ryazanov's presentation from Pubcon Las Vegas 2013"

    1. 1. Oct 22th, 2013 A/B Testing Paul Ryazanov Director of business development
    2. 2. Promodo at a Glance
    3. 3. We are simply helping people to make changes to existing sites to achieve great results. What we really love is showing them how easy and quick such changes might be. Tips&Tricks
    4. 4. 161.66% increase in CTR
    5. 5. 58.39% increase in sales
    6. 6. 107% jump in conversion rate
    7. 7. 232% increase lead generation
    8. 8. 158% increase in trial signups
    9. 9. +15.05% conversion rate
    10. 10. Signups increased by 60% after actually removing the signup form
    11. 11. 10% lift in the goal conversion
    12. 12. Putting a live chat widget helped increase their signups by 31% over the original design
    13. 13. Original design Long form design 37,5%
    14. 14. Original design Person design 102,5%
    15. 15. 4,78%
    16. 16. 3,49% 3,38%
    17. 17. 0,8% 2,2%
    18. 18. Conversion increased by 137.5% CTA change - increased sales by 22%
    19. 19. Adding social integration increased conversion rate by a further 70%
    20. 20. In 99% cases businesses might increase the conversion rates when they don’t stop with one single page but do some testing and tunings. What Next?
    21. 21. Oct 22th, 2013 Thank you!
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