A/B testing in CRO - Paul Ryazanov's presentation from Pubcon Las Vegas 2013

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  • More than 61% of retailers doing less than 5 tests a month

Transcript

  • 1. Oct 22th, 2013 A/B Testing Paul Ryazanov Director of business development
  • 2. Promodo at a Glance
  • 3. We are simply helping people to make changes to existing sites to achieve great results. What we really love is showing them how easy and quick such changes might be. Tips&Tricks
  • 4. 161.66% increase in CTR
  • 5. 58.39% increase in sales
  • 6. 107% jump in conversion rate
  • 7. 232% increase lead generation
  • 8. 158% increase in trial signups
  • 9. +15.05% conversion rate
  • 10. Signups increased by 60% after actually removing the signup form
  • 11. 10% lift in the goal conversion
  • 12. Putting a live chat widget helped increase their signups by 31% over the original design
  • 13. Original design Long form design 37,5%
  • 14. Original design Person design 102,5%
  • 15. 4,78%
  • 16. 3,49% 3,38%
  • 17. 0,8% 2,2%
  • 18. Conversion increased by 137.5% CTA change - increased sales by 22%
  • 19. Adding social integration increased conversion rate by a further 70%
  • 20. In 99% cases businesses might increase the conversion rates when they don’t stop with one single page but do some testing and tunings. What Next?
  • 21. Oct 22th, 2013 Thank you!