A/B testing in CRO - Paul Ryazanov's presentation from Pubcon Las Vegas 2013
Upcoming SlideShare
Loading in...5
×
 

A/B testing in CRO - Paul Ryazanov's presentation from Pubcon Las Vegas 2013

on

  • 679 views

 

Statistics

Views

Total Views
679
Views on SlideShare
465
Embed Views
214

Actions

Likes
1
Downloads
5
Comments
0

2 Embeds 214

http://www.promodo.com 179
http://dev.promodo.com 35

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • More than 61% of retailers doing less than 5 tests a month

A/B testing in CRO - Paul Ryazanov's presentation from Pubcon Las Vegas 2013 A/B testing in CRO - Paul Ryazanov's presentation from Pubcon Las Vegas 2013 Presentation Transcript

  • Oct 22th, 2013 A/B Testing Paul Ryazanov Director of business development
  • Promodo at a Glance
  • We are simply helping people to make changes to existing sites to achieve great results. What we really love is showing them how easy and quick such changes might be. Tips&Tricks View slide
  • 161.66% increase in CTR View slide
  • 58.39% increase in sales
  • 107% jump in conversion rate
  • 232% increase lead generation
  • 158% increase in trial signups
  • +15.05% conversion rate
  • Signups increased by 60% after actually removing the signup form
  • 10% lift in the goal conversion
  • Putting a live chat widget helped increase their signups by 31% over the original design
  • Original design Long form design 37,5%
  • Original design Person design 102,5%
  • 4,78%
  • 3,49% 3,38%
  • 0,8% 2,2%
  • Conversion increased by 137.5% CTA change - increased sales by 22%
  • Adding social integration increased conversion rate by a further 70%
  • In 99% cases businesses might increase the conversion rates when they don’t stop with one single page but do some testing and tunings. What Next?
  • Oct 22th, 2013 Thank you!