Your SlideShare is downloading. ×
International SEO tips
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

International SEO tips

2,039
views

Published on

The best SEO practices for multilingual sites

The best SEO practices for multilingual sites

Published in: Technology, Business

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,039
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
12
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. International SEO TipsRoman Dobronovsky,Head of the SEO DepartmentPromodo Company© 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 1
  • 2. Introduction Correct geo-targeting: general notes How to choose domain name for multilingual SEO purposes Multilingual sections within one domain Secondary ranking factors © 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 2
  • 3. Geo-Targeting Levels1. Country2. City or region (state, county, etc.)© 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 3
  • 4. Googleworld© 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 4
  • 5. Each country has its own Google© 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 5
  • 6. The same language – different sites© 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 6
  • 7. Local domain name is half of battle© 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 7
  • 8. Case study: InetGiant.com and co.uk© 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 8
  • 9. Case study: InetGiant.com and co.uk© 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 9
  • 10. Domain for USA-oriented sites The majority of site owners ignore .us domain names The majority of American sites have .com domain names (e.g., google.com, amazon.com, ebay.com, groupon.com, etc.) You can use any generic top level domain names without localization (e.g., .net, .org, etc. vs. fr., co.uk, etc.) © 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 10
  • 11. Domain name for SEO in Europe There are special generic .eu domains for pan-European sites but usually search engines prefer rank higher country-code top level domain names (e.g., .it, .fr, .co.uk, etc.) Solution #1: purchase of country-code top level domain name for each country(.fr, .co.uk, .de и т.д.) Solution #2: use of subfolders or subdomains (fr.site.com or site.com/fr/) © 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 11
  • 12. Possible solutions for geo-targeting within one domain© 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 12
  • 13. Subdomains: pro and contraExample: http://fr.site.com or http://de.site.comPros: You can use Google Webmaster Tools to set your site as local There are no problems with registration of new domains for each local market Subdomains can be placed on different serversCons: ccTLDs have more chances to get ranked higher User potentially has some problems with usability (http://fr.site.com – is “fr” language or country?) © 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 13
  • 14. Subfolders: pro and contraExample: http://www.site.com/fr/ or http://www.site.com/de/Pros: You can use Google Webmaster Tools to set your site as local There are no problems with registration of new domains for each local marketCons: ccTLDs have more chances to get ranked higher User potentially has some problems with usability (http://fr.site.com – is “fr” language or country?) The inability to place different language versions on different servers © 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 14
  • 15. URL parameters: pro and contraExample: http://www.site.com?loc=de or http://www.site.com?country=usaPros: Any, this variant is the worstCons: ccTLDs, subdomains and subfolders have more chances to get ranked higher There is a problem of duplicate content User potentially has some problems with usability (http://www.site.com?loc=de – is “de” language or country?) The inability to set manually a site as local in Google Webmaster Tools © 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 15
  • 16. The same content on the different domains: possible solutionsExample: two pages contain the same content – http://www.site.ca/page/ andhttp://www.site.fr/page/Solution #1: 301 redirectSolutions #2: “Canonical” meta-tag © 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 16
  • 17. Secondary ranking factors Using Google Webmaster Tools. Con – this does not work for ccTLDs (.ru, .co.uk, etc.) IP The language of the site’s pages Contacts Local backlinks Using Google Places© 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 17
  • 18. Thank you! Please subscribe to our blog: blog.promodo.com© 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 18