Jan 9th, 2013 – online marketing session for Shopify business owners – webinar #2

How to get traffic and
increase sales f...
About Promodo
Speaker
Paul Ryazanov
International speaker, internet
marketing expert, conversion
rate optimization expert
Recent speakin...
Before we get started
#1 – index – site:sitename.com
Indexing issues
Verify title + description

21.3.11
lifestylebyps.com
artzila.com
riversandroads.co.uk
beethinking.com
gotikesgo.com
tornadogifts.ca
ianandlola.com
philistine...
#2 – keyword research

https://adwords.google.com/ko/KeywordPla
nner/Home?
__u=4610065993&__c=1942088833
21.3.11

semrush....
#3 - <title></title> + meta
Make sure your titles give a clear idea of what the page is about

Use your keywords in the ti...
lentz-spelt.myshopify.com

raythebuffalo-friends.myshopify.com

riversandroads.co.uk

ianandlola.com

philistinetoronto.co...
#4 – content, h1/h2 tags
Make sure you clearly set the h1/h2 tags to tell Google about
most important things

Avoid any du...
lifestylebyps.com
artzila.com
lentz-spelt.myshopify.com
raythebuffalo-friends.myshopify.com
riversandroads.co.uk

knobsand...
#5 – alt/title - optimize images

Traffic from Image search
Option to be on 1st page

21.3.11
lifestylebyps.com

knobsandposts.com

artzila.com

millerostock.com

lentz-spelt.myshopify.com

attractionoil.com

raytheb...
#6 – rich product snippets
https://support.google.com/webmasters/an
swer/146750?hl=en

Better CTR in organic traffic
Snipp...
#7 – product reviews
Better conversions / trust by visitors
Google love the user generated
content
Its free. Easy. Use yot...
#8 – use video for products
Better conversions
Traffic from video channels
Its free. Easy. Use youtube.com

21.3.11
#9 – create your blog – Google+
Create your blog ASAP
3-6 articles per month
Use Google+ authority

21.3.11
#10 – Google GEO targeting
Register your business
Get Reviews!
Use Google Places / Yelp

https://www.google.com/local/busi...
#11 – link earning
Content marketing
Infographics
Forums/blog posts

ahrefs.com

21.3.11
#12 – product feeds
Product listing ads Google
Thefind.com / shopping.com
Forums/blog posts

21.3.11
#13 – coupons - deals
Coupons sites
Daily deals
Discounters

21.3.11
#14 – remarketing

21.3.11
#15 – social channel

21.3.11
Case study

21.3.11
Bonus
We would like to invite all of you to take a free 10-15
minutes personalized webinar for a quick audit of your
websi...
Questions
Paul Ryazanov
p.ryazanov@promodo.com
Skype: pavel.ryazanov
www.promodo.com
Get even more advice weekly
Promodo.com/blog
Twitter.com/promodo_en
Facebook.com/promodo
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How to get traffic and increase sales for your Shopify store - Webinar

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Shopify online marketing expert session #2 - How to get traffic and increase sales for your Shopify store

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How to get traffic and increase sales for your Shopify store - Webinar

  1. 1. Jan 9th, 2013 – online marketing session for Shopify business owners – webinar #2 How to get traffic and increase sales for your Shopify store
  2. 2. About Promodo
  3. 3. Speaker Paul Ryazanov International speaker, internet marketing expert, conversion rate optimization expert Recent speaking engagement CloudCon – San Francisco, USA 2012 PubCon – Las Vegas, USA 2012 eComTim – Timisoara, Romania, 2013 SFIMA – Miami, USA 2013 PubCon – Las Vegas, USA 2013 Google – private workshop NOLE – New Orleans, 2014
  4. 4. Before we get started
  5. 5. #1 – index – site:sitename.com Indexing issues Verify title + description 21.3.11
  6. 6. lifestylebyps.com artzila.com riversandroads.co.uk beethinking.com gotikesgo.com tornadogifts.ca ianandlola.com philistinetoronto.com attractionoil.com brooklynteacompany.com mogra.co.uk 21.3.11
  7. 7. #2 – keyword research https://adwords.google.com/ko/KeywordPla nner/Home? __u=4610065993&__c=1942088833 21.3.11 semrush.com
  8. 8. #3 - <title></title> + meta Make sure your titles give a clear idea of what the page is about Use your keywords in the title, but never stuff more then two repetitions of one and the same keyword and don’t stuff too many keywords – test how it’s going to look like! Visible part is 512 pixels long! http://seo-websitedesigner.com/Google-SERP-Emulator Put the most important key phrase at the beginning and close the title with your brand 21.3.11
  9. 9. lentz-spelt.myshopify.com raythebuffalo-friends.myshopify.com riversandroads.co.uk ianandlola.com philistinetoronto.com knobsandposts.com brooklynteacompany.com 21.3.11 wardrobelust.com millerostock.com joemammacycles.com
  10. 10. #4 – content, h1/h2 tags Make sure you clearly set the h1/h2 tags to tell Google about most important things Avoid any duplicate content. All your page content needs to be unique – even product descriptions. Forget about manufacture details. Put your own opinion about product Keep the balance of text and images. We do recommend content takes about 30% of your page 21.3.11
  11. 11. lifestylebyps.com artzila.com lentz-spelt.myshopify.com raythebuffalo-friends.myshopify.com riversandroads.co.uk knobsandposts.com millerostock.com attractionoil.com brooklynteacompany.com mogra.co.uk gotikesgo.com brandsforkids.com.au tornadogifts.ca wardrobelust.com ianandlola.com philistinetoronto.com cassandralynne.com 21.3.11
  12. 12. #5 – alt/title - optimize images Traffic from Image search Option to be on 1st page 21.3.11
  13. 13. lifestylebyps.com knobsandposts.com artzila.com millerostock.com lentz-spelt.myshopify.com attractionoil.com raythebuffalo-friends.myshopify.com brooklynteacompany.com riversandroads.co.uk mogra.co.uk beethinking.com ianandlola.com tornadogifts.ca philistinetoronto.com cassandralynne.com 21.3.11 brandsforkids.com.au wardrobelust.com
  14. 14. #6 – rich product snippets https://support.google.com/webmasters/an swer/146750?hl=en Better CTR in organic traffic Snippets for Breadcrumbs, products, videos Use schema.org 21.3.11
  15. 15. #7 – product reviews Better conversions / trust by visitors Google love the user generated content Its free. Easy. Use yotpo.com apps.shopify.com/yotpo-social-reviews 21.3.11
  16. 16. #8 – use video for products Better conversions Traffic from video channels Its free. Easy. Use youtube.com 21.3.11
  17. 17. #9 – create your blog – Google+ Create your blog ASAP 3-6 articles per month Use Google+ authority 21.3.11
  18. 18. #10 – Google GEO targeting Register your business Get Reviews! Use Google Places / Yelp https://www.google.com/local/business/add ?hl=en-US 21.3.11
  19. 19. #11 – link earning Content marketing Infographics Forums/blog posts ahrefs.com 21.3.11
  20. 20. #12 – product feeds Product listing ads Google Thefind.com / shopping.com Forums/blog posts 21.3.11
  21. 21. #13 – coupons - deals Coupons sites Daily deals Discounters 21.3.11
  22. 22. #14 – remarketing 21.3.11
  23. 23. #15 – social channel 21.3.11
  24. 24. Case study 21.3.11
  25. 25. Bonus We would like to invite all of you to take a free 10-15 minutes personalized webinar for a quick audit of your website and marketing campaigns by Google certified experts. - Quick usability audit of the existing site; Quick SEO audit and review of existing analytics; Audit of PPC campaigns; Technical audit; Best practices of conversion rate optimization; General online marketing strategy insights.
  26. 26. Questions Paul Ryazanov p.ryazanov@promodo.com Skype: pavel.ryazanov www.promodo.com
  27. 27. Get even more advice weekly Promodo.com/blog Twitter.com/promodo_en Facebook.com/promodo
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