How to get traffic and increase sales for your Shopify store - Webinar

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Shopify online marketing expert session #2 - How to get traffic and increase sales for your Shopify store

Shopify online marketing expert session #2 - How to get traffic and increase sales for your Shopify store

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  • 1. Jan 9th, 2013 – online marketing session for Shopify business owners – webinar #2 How to get traffic and increase sales for your Shopify store
  • 2. About Promodo
  • 3. Speaker Paul Ryazanov International speaker, internet marketing expert, conversion rate optimization expert Recent speaking engagement CloudCon – San Francisco, USA 2012 PubCon – Las Vegas, USA 2012 eComTim – Timisoara, Romania, 2013 SFIMA – Miami, USA 2013 PubCon – Las Vegas, USA 2013 Google – private workshop NOLE – New Orleans, 2014
  • 4. Before we get started
  • 5. #1 – index – site:sitename.com Indexing issues Verify title + description 21.3.11
  • 6. lifestylebyps.com artzila.com riversandroads.co.uk beethinking.com gotikesgo.com tornadogifts.ca ianandlola.com philistinetoronto.com attractionoil.com brooklynteacompany.com mogra.co.uk 21.3.11
  • 7. #2 – keyword research https://adwords.google.com/ko/KeywordPla nner/Home? __u=4610065993&__c=1942088833 21.3.11 semrush.com
  • 8. #3 - <title></title> + meta Make sure your titles give a clear idea of what the page is about Use your keywords in the title, but never stuff more then two repetitions of one and the same keyword and don’t stuff too many keywords – test how it’s going to look like! Visible part is 512 pixels long! http://seo-websitedesigner.com/Google-SERP-Emulator Put the most important key phrase at the beginning and close the title with your brand 21.3.11
  • 9. lentz-spelt.myshopify.com raythebuffalo-friends.myshopify.com riversandroads.co.uk ianandlola.com philistinetoronto.com knobsandposts.com brooklynteacompany.com 21.3.11 wardrobelust.com millerostock.com joemammacycles.com
  • 10. #4 – content, h1/h2 tags Make sure you clearly set the h1/h2 tags to tell Google about most important things Avoid any duplicate content. All your page content needs to be unique – even product descriptions. Forget about manufacture details. Put your own opinion about product Keep the balance of text and images. We do recommend content takes about 30% of your page 21.3.11
  • 11. lifestylebyps.com artzila.com lentz-spelt.myshopify.com raythebuffalo-friends.myshopify.com riversandroads.co.uk knobsandposts.com millerostock.com attractionoil.com brooklynteacompany.com mogra.co.uk gotikesgo.com brandsforkids.com.au tornadogifts.ca wardrobelust.com ianandlola.com philistinetoronto.com cassandralynne.com 21.3.11
  • 12. #5 – alt/title - optimize images Traffic from Image search Option to be on 1st page 21.3.11
  • 13. lifestylebyps.com knobsandposts.com artzila.com millerostock.com lentz-spelt.myshopify.com attractionoil.com raythebuffalo-friends.myshopify.com brooklynteacompany.com riversandroads.co.uk mogra.co.uk beethinking.com ianandlola.com tornadogifts.ca philistinetoronto.com cassandralynne.com 21.3.11 brandsforkids.com.au wardrobelust.com
  • 14. #6 – rich product snippets https://support.google.com/webmasters/an swer/146750?hl=en Better CTR in organic traffic Snippets for Breadcrumbs, products, videos Use schema.org 21.3.11
  • 15. #7 – product reviews Better conversions / trust by visitors Google love the user generated content Its free. Easy. Use yotpo.com apps.shopify.com/yotpo-social-reviews 21.3.11
  • 16. #8 – use video for products Better conversions Traffic from video channels Its free. Easy. Use youtube.com 21.3.11
  • 17. #9 – create your blog – Google+ Create your blog ASAP 3-6 articles per month Use Google+ authority 21.3.11
  • 18. #10 – Google GEO targeting Register your business Get Reviews! Use Google Places / Yelp https://www.google.com/local/business/add ?hl=en-US 21.3.11
  • 19. #11 – link earning Content marketing Infographics Forums/blog posts ahrefs.com 21.3.11
  • 20. #12 – product feeds Product listing ads Google Thefind.com / shopping.com Forums/blog posts 21.3.11
  • 21. #13 – coupons - deals Coupons sites Daily deals Discounters 21.3.11
  • 22. #14 – remarketing 21.3.11
  • 23. #15 – social channel 21.3.11
  • 24. Case study 21.3.11
  • 25. Bonus We would like to invite all of you to take a free 10-15 minutes personalized webinar for a quick audit of your website and marketing campaigns by Google certified experts. - Quick usability audit of the existing site; Quick SEO audit and review of existing analytics; Audit of PPC campaigns; Technical audit; Best practices of conversion rate optimization; General online marketing strategy insights.
  • 26. Questions Paul Ryazanov p.ryazanov@promodo.com Skype: pavel.ryazanov www.promodo.com
  • 27. Get even more advice weekly Promodo.com/blog Twitter.com/promodo_en Facebook.com/promodo