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Google Analytics: understanding the data correctly

by on Jul 01, 2013

  • 658 views

Main points of the webinar: ...

Main points of the webinar:
1) Introduction of Google Analytics, understanding the data correctly: goals, e-commerce, principal metrics (visits/pageviews, sources of traffic), webmaster tools integration
2) Google Analytics advanced segments setting, and Top 8 of the most useful custom reports and how to set them:

• Not Provided
• Branded vs non-branded traffic
• Visits with transactions
• Most profitable sources of traffic
• Funnel visualizations, drop-offs
• Bounce rate, it’s correct interpretation
• Mobile traffic
• 404 errors

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Google Analytics: understanding the data correctly Google Analytics: understanding the data correctly Presentation Transcript