These days Facebook is an essential part of online marketing strategy for businesses of many types. As Facebook extends and improves its functionality, for many it becomes a primary place where one can shop, look for information, run business and stay in touch with friends. Understanding the importance of this social media service we are aimed to give the listeners the actionable tips and effective toolkit which could be used by anyone right away to start promoting the business online.
* How to start with Facebook – an introduction to Facebook page for business, setting up the page, key metrics to measure to evaluate the page effectiveness
* Audience attraction and engagement – types of posts, timing and frequency, common strategies of promotion on Facebook
* Best examples of Facebook brand pages – how famous brands use Facebook, tips for successful business page