Toolkit for DIY SEO audit
of your website
Webinar, July 19, 2013
Promodo at a Glance
Speaker
Katherine Golovinova
SEO Analyst at Promodo
Webinar main points
How to Perform On-site SEO Technical Audit
How to do Keyword Research
Competitive Analysis Tools
L...
On-site SEO technical audit
Analysis of the primary indicators
#1 The goal of SEO audit
#2 The task of SEO audit
The number of indexed
pages in Google.com search
engine
Site:website.com
The number of indexed pages and actual number
of pages are roughly equivalent
The number of indexed pages is significant...
Search Engine Credibility
Backlinks!
Alexa rank (www.alexa.com)
Google PR (0-10)
1 6
External factors (backlinks)
• Total number of
backlinks
• Total number
of backlinks
• The
number of
referring
pages, and
...
Site-wide links vs. Not site-wide
Dofollow vs. NoFollow links
Number of Referring Domains in dynamics
Top referring TLDs
Referring pages for anchor phrases
https://www.pingdom.com/
PageSpeed Insights
https://developers.google.com/speed/pagespeed/insights
Google Webmaster Tools
404 Not Found
4xx and 5xx HTTP status codes
Xenu's Link Sleuth
How to do keyword research guide
Übersuggest (http://ubersuggest.org/)
SEO SpyGlass (http://www.seo-spyglass.com/)
SEMRush (http://www.semrush.com/)
Google Webmaster Tools
Google AdWords Keyword Tool
or better?
Competitive Analysis Tools
SEMRush
- position
- volume
- CPC
- URL
- traffic
- competition
SeoQuake
Alexa rank (www.alexa.com)
Link-Building Strategy Development & Deleting
Links Wisely
Link building strategy
! Vary backlinks mass
! Vary referring d...
Social Engagement
• List of backlinks pointing to requested URL or domain for hostnaim
• List of backlinks pointing to requested URL or doma...
Deleting links wisely
Google’s Disavow Links
Tool
Link Detox (http://www.linkdetox.com/)
Backlink Profile Detox
Average Link Detox Risk Level
Link Detox Risk Breakdown
Get rid of your “unnatural links”
Contact, Filter and Functionality
+
rmoov (http://www.rmoov.com)
• Add a list of URLs
pulls contact information for each domain•
• Customize email templates a...
Remove’em (http://www.removeem.com/)
Step 1: Uncover the Bad Links
Step 2: Contact webmasters to request link removals
Step 3: Track
your campaign's
progress
S...
Free SEO and CRO audit
We would like to invite all you to take a free 10-15 minutes
personalised webinar for a quick audit...
Thank you!
Katherine Golovinova
SEO Analyst
at Promodo
Questions, please.
e-mail: e.golovinova@promodo.com
Skype: katherin...
Promodo.com/blog
Twitter.com/promodo_en
Facebook.com/promodo
Please follow
Webinar: Toolkit for DIY SEO audit of your website
Webinar: Toolkit for DIY SEO audit of your website
Webinar: Toolkit for DIY SEO audit of your website
Webinar: Toolkit for DIY SEO audit of your website
Webinar: Toolkit for DIY SEO audit of your website
Webinar: Toolkit for DIY SEO audit of your website
Webinar: Toolkit for DIY SEO audit of your website
Webinar: Toolkit for DIY SEO audit of your website
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Webinar: Toolkit for DIY SEO audit of your website

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Main points of the webinar:

How to perform on-site SEO technical audit – Google Webmaster and less popular tools & tips that may be of use
Most efficient ways and tools to perform keyword research
Competitive analysis tools – SEO Quake, SemRush, and some others
Link-building strategy development & deleting links wisely with the help of tools

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Webinar: Toolkit for DIY SEO audit of your website

  1. 1. Toolkit for DIY SEO audit of your website Webinar, July 19, 2013
  2. 2. Promodo at a Glance
  3. 3. Speaker Katherine Golovinova SEO Analyst at Promodo
  4. 4. Webinar main points How to Perform On-site SEO Technical Audit How to do Keyword Research Competitive Analysis Tools Link-building Strategy Development & Deleting Links Wisely
  5. 5. On-site SEO technical audit Analysis of the primary indicators #1 The goal of SEO audit #2 The task of SEO audit
  6. 6. The number of indexed pages in Google.com search engine Site:website.com
  7. 7. The number of indexed pages and actual number of pages are roughly equivalent The number of indexed pages is significantly smaller than the actual number of pages The number of indexed pages is significantly larger than the actual number of pages
  8. 8. Search Engine Credibility Backlinks! Alexa rank (www.alexa.com) Google PR (0-10) 1 6
  9. 9. External factors (backlinks) • Total number of backlinks • Total number of backlinks • The number of referring pages, and many others
  10. 10. Site-wide links vs. Not site-wide
  11. 11. Dofollow vs. NoFollow links
  12. 12. Number of Referring Domains in dynamics
  13. 13. Top referring TLDs
  14. 14. Referring pages for anchor phrases
  15. 15. https://www.pingdom.com/
  16. 16. PageSpeed Insights https://developers.google.com/speed/pagespeed/insights
  17. 17. Google Webmaster Tools
  18. 18. 404 Not Found 4xx and 5xx HTTP status codes
  19. 19. Xenu's Link Sleuth
  20. 20. How to do keyword research guide Übersuggest (http://ubersuggest.org/)
  21. 21. SEO SpyGlass (http://www.seo-spyglass.com/)
  22. 22. SEMRush (http://www.semrush.com/)
  23. 23. Google Webmaster Tools
  24. 24. Google AdWords Keyword Tool or better?
  25. 25. Competitive Analysis Tools SEMRush
  26. 26. - position - volume - CPC - URL - traffic - competition
  27. 27. SeoQuake
  28. 28. Alexa rank (www.alexa.com)
  29. 29. Link-Building Strategy Development & Deleting Links Wisely Link building strategy ! Vary backlinks mass ! Vary referring domains ! Make sure the links are from trustworthy sites ! The links must not be “nofollowed”
  30. 30. Social Engagement
  31. 31. • List of backlinks pointing to requested URL or domain for hostnaim • List of backlinks pointing to requested URL or domain for domain name • List of backlinks pointing to requested URL or domain for URL.
  32. 32. Deleting links wisely
  33. 33. Google’s Disavow Links Tool
  34. 34. Link Detox (http://www.linkdetox.com/)
  35. 35. Backlink Profile Detox Average Link Detox Risk Level Link Detox Risk Breakdown
  36. 36. Get rid of your “unnatural links”
  37. 37. Contact, Filter and Functionality +
  38. 38. rmoov (http://www.rmoov.com) • Add a list of URLs pulls contact information for each domain• • Customize email templates and start your campaign
  39. 39. Remove’em (http://www.removeem.com/)
  40. 40. Step 1: Uncover the Bad Links Step 2: Contact webmasters to request link removals Step 3: Track your campaign's progress Step 4: Export your results and submit reconsideration request
  41. 41. Free SEO and CRO audit We would like to invite all you to take a free 10-15 minutes personalised webinar for a quick audit of your website and marketing campaigns by Google certified experts. - Quick usability audit of the existing site; - Quick SEO audit and review of existing analytics; - Audit of PPC campaigns; - Technical audit; - Best practices of conversion rate optimization.
  42. 42. Thank you! Katherine Golovinova SEO Analyst at Promodo Questions, please. e-mail: e.golovinova@promodo.com Skype: katherineglvnv
  43. 43. Promodo.com/blog Twitter.com/promodo_en Facebook.com/promodo Please follow
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