Webinar: Toolkit for DIY SEO audit of your website

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Main points of the webinar: …

Main points of the webinar:

How to perform on-site SEO technical audit – Google Webmaster and less popular tools & tips that may be of use
Most efficient ways and tools to perform keyword research
Competitive analysis tools – SEO Quake, SemRush, and some others
Link-building strategy development & deleting links wisely with the help of tools

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  • 1. Toolkit for DIY SEO audit of your website Webinar, July 19, 2013
  • 2. Promodo at a Glance
  • 3. Speaker Katherine Golovinova SEO Analyst at Promodo
  • 4. Webinar main points How to Perform On-site SEO Technical Audit How to do Keyword Research Competitive Analysis Tools Link-building Strategy Development & Deleting Links Wisely
  • 5. On-site SEO technical audit Analysis of the primary indicators #1 The goal of SEO audit #2 The task of SEO audit
  • 6. The number of indexed pages in Google.com search engine Site:website.com
  • 7. The number of indexed pages and actual number of pages are roughly equivalent The number of indexed pages is significantly smaller than the actual number of pages The number of indexed pages is significantly larger than the actual number of pages
  • 8. Search Engine Credibility Backlinks! Alexa rank (www.alexa.com) Google PR (0-10) 1 6
  • 9. External factors (backlinks) • Total number of backlinks • Total number of backlinks • The number of referring pages, and many others
  • 10. Site-wide links vs. Not site-wide
  • 11. Dofollow vs. NoFollow links
  • 12. Number of Referring Domains in dynamics
  • 13. Top referring TLDs
  • 14. Referring pages for anchor phrases
  • 15. https://www.pingdom.com/
  • 16. PageSpeed Insights https://developers.google.com/speed/pagespeed/insights
  • 17. Google Webmaster Tools
  • 18. 404 Not Found 4xx and 5xx HTTP status codes
  • 19. Xenu's Link Sleuth
  • 20. How to do keyword research guide Übersuggest (http://ubersuggest.org/)
  • 21. SEO SpyGlass (http://www.seo-spyglass.com/)
  • 22. SEMRush (http://www.semrush.com/)
  • 23. Google Webmaster Tools
  • 24. Google AdWords Keyword Tool or better?
  • 25. Competitive Analysis Tools SEMRush
  • 26. - position - volume - CPC - URL - traffic - competition
  • 27. SeoQuake
  • 28. Alexa rank (www.alexa.com)
  • 29. Link-Building Strategy Development & Deleting Links Wisely Link building strategy ! Vary backlinks mass ! Vary referring domains ! Make sure the links are from trustworthy sites ! The links must not be “nofollowed”
  • 30. Social Engagement
  • 31. • List of backlinks pointing to requested URL or domain for hostnaim • List of backlinks pointing to requested URL or domain for domain name • List of backlinks pointing to requested URL or domain for URL.
  • 32. Deleting links wisely
  • 33. Google’s Disavow Links Tool
  • 34. Link Detox (http://www.linkdetox.com/)
  • 35. Backlink Profile Detox Average Link Detox Risk Level Link Detox Risk Breakdown
  • 36. Get rid of your “unnatural links”
  • 37. Contact, Filter and Functionality +
  • 38. rmoov (http://www.rmoov.com) • Add a list of URLs pulls contact information for each domain• • Customize email templates and start your campaign
  • 39. Remove’em (http://www.removeem.com/)
  • 40. Step 1: Uncover the Bad Links Step 2: Contact webmasters to request link removals Step 3: Track your campaign's progress Step 4: Export your results and submit reconsideration request
  • 41. Free SEO and CRO audit We would like to invite all you to take a free 10-15 minutes personalised webinar for a quick audit of your website and marketing campaigns by Google certified experts. - Quick usability audit of the existing site; - Quick SEO audit and review of existing analytics; - Audit of PPC campaigns; - Technical audit; - Best practices of conversion rate optimization.
  • 42. Thank you! Katherine Golovinova SEO Analyst at Promodo Questions, please. e-mail: e.golovinova@promodo.com Skype: katherineglvnv
  • 43. Promodo.com/blog Twitter.com/promodo_en Facebook.com/promodo Please follow