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Webinar: Toolkit for DIY SEO audit of your website
 

Webinar: Toolkit for DIY SEO audit of your website

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Main points of the webinar: ...

Main points of the webinar:

How to perform on-site SEO technical audit – Google Webmaster and less popular tools & tips that may be of use
Most efficient ways and tools to perform keyword research
Competitive analysis tools – SEO Quake, SemRush, and some others
Link-building strategy development & deleting links wisely with the help of tools

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    Webinar: Toolkit for DIY SEO audit of your website Webinar: Toolkit for DIY SEO audit of your website Presentation Transcript

    • Toolkit for DIY SEO audit of your website Webinar, July 19, 2013
    • Promodo at a Glance
    • Speaker Katherine Golovinova SEO Analyst at Promodo
    • Webinar main points How to Perform On-site SEO Technical Audit How to do Keyword Research Competitive Analysis Tools Link-building Strategy Development & Deleting Links Wisely
    • On-site SEO technical audit Analysis of the primary indicators #1 The goal of SEO audit #2 The task of SEO audit
    • The number of indexed pages in Google.com search engine Site:website.com
    • The number of indexed pages and actual number of pages are roughly equivalent The number of indexed pages is significantly smaller than the actual number of pages The number of indexed pages is significantly larger than the actual number of pages
    • Search Engine Credibility Backlinks! Alexa rank (www.alexa.com) Google PR (0-10) 1 6
    • External factors (backlinks) • Total number of backlinks • Total number of backlinks • The number of referring pages, and many others
    • Site-wide links vs. Not site-wide
    • Dofollow vs. NoFollow links
    • Number of Referring Domains in dynamics
    • Top referring TLDs
    • Referring pages for anchor phrases
    • https://www.pingdom.com/
    • PageSpeed Insights https://developers.google.com/speed/pagespeed/insights
    • Google Webmaster Tools
    • 404 Not Found 4xx and 5xx HTTP status codes
    • Xenu's Link Sleuth
    • How to do keyword research guide Übersuggest (http://ubersuggest.org/)
    • SEO SpyGlass (http://www.seo-spyglass.com/)
    • SEMRush (http://www.semrush.com/)
    • Google Webmaster Tools
    • Google AdWords Keyword Tool or better?
    • Competitive Analysis Tools SEMRush
    • - position - volume - CPC - URL - traffic - competition
    • SeoQuake
    • Alexa rank (www.alexa.com)
    • Link-Building Strategy Development & Deleting Links Wisely Link building strategy ! Vary backlinks mass ! Vary referring domains ! Make sure the links are from trustworthy sites ! The links must not be “nofollowed”
    • Social Engagement
    • • List of backlinks pointing to requested URL or domain for hostnaim • List of backlinks pointing to requested URL or domain for domain name • List of backlinks pointing to requested URL or domain for URL.
    • Deleting links wisely
    • Google’s Disavow Links Tool
    • Link Detox (http://www.linkdetox.com/)
    • Backlink Profile Detox Average Link Detox Risk Level Link Detox Risk Breakdown
    • Get rid of your “unnatural links”
    • Contact, Filter and Functionality +
    • rmoov (http://www.rmoov.com) • Add a list of URLs pulls contact information for each domain• • Customize email templates and start your campaign
    • Remove’em (http://www.removeem.com/)
    • Step 1: Uncover the Bad Links Step 2: Contact webmasters to request link removals Step 3: Track your campaign's progress Step 4: Export your results and submit reconsideration request
    • Free SEO and CRO audit We would like to invite all you to take a free 10-15 minutes personalised webinar for a quick audit of your website and marketing campaigns by Google certified experts. - Quick usability audit of the existing site; - Quick SEO audit and review of existing analytics; - Audit of PPC campaigns; - Technical audit; - Best practices of conversion rate optimization.
    • Thank you! Katherine Golovinova SEO Analyst at Promodo Questions, please. e-mail: e.golovinova@promodo.com Skype: katherineglvnv
    • Promodo.com/blog Twitter.com/promodo_en Facebook.com/promodo Please follow