Webinar: Toolkit for DIY SEO audit of your website
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Webinar: Toolkit for DIY SEO audit of your website

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Main points of the webinar: ...

Main points of the webinar:

How to perform on-site SEO technical audit – Google Webmaster and less popular tools & tips that may be of use
Most efficient ways and tools to perform keyword research
Competitive analysis tools – SEO Quake, SemRush, and some others
Link-building strategy development & deleting links wisely with the help of tools

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Webinar: Toolkit for DIY SEO audit of your website Webinar: Toolkit for DIY SEO audit of your website Presentation Transcript

  • Toolkit for DIY SEO audit of your website Webinar, July 19, 2013
  • Promodo at a Glance
  • Speaker Katherine Golovinova SEO Analyst at Promodo
  • Webinar main points How to Perform On-site SEO Technical Audit How to do Keyword Research Competitive Analysis Tools Link-building Strategy Development & Deleting Links Wisely
  • On-site SEO technical audit Analysis of the primary indicators #1 The goal of SEO audit #2 The task of SEO audit
  • The number of indexed pages in Google.com search engine Site:website.com
  • The number of indexed pages and actual number of pages are roughly equivalent The number of indexed pages is significantly smaller than the actual number of pages The number of indexed pages is significantly larger than the actual number of pages
  • Search Engine Credibility Backlinks! Alexa rank (www.alexa.com) Google PR (0-10) 1 6
  • External factors (backlinks) • Total number of backlinks • Total number of backlinks • The number of referring pages, and many others
  • Site-wide links vs. Not site-wide
  • Dofollow vs. NoFollow links
  • Number of Referring Domains in dynamics
  • Top referring TLDs
  • Referring pages for anchor phrases
  • https://www.pingdom.com/
  • PageSpeed Insights https://developers.google.com/speed/pagespeed/insights
  • Google Webmaster Tools
  • 404 Not Found 4xx and 5xx HTTP status codes
  • Xenu's Link Sleuth
  • How to do keyword research guide Übersuggest (http://ubersuggest.org/)
  • SEO SpyGlass (http://www.seo-spyglass.com/)
  • SEMRush (http://www.semrush.com/)
  • Google Webmaster Tools
  • Google AdWords Keyword Tool or better?
  • Competitive Analysis Tools SEMRush
  • - position - volume - CPC - URL - traffic - competition
  • SeoQuake
  • Alexa rank (www.alexa.com)
  • Link-Building Strategy Development & Deleting Links Wisely Link building strategy ! Vary backlinks mass ! Vary referring domains ! Make sure the links are from trustworthy sites ! The links must not be “nofollowed”
  • Social Engagement
  • • List of backlinks pointing to requested URL or domain for hostnaim • List of backlinks pointing to requested URL or domain for domain name • List of backlinks pointing to requested URL or domain for URL.
  • Deleting links wisely
  • Google’s Disavow Links Tool
  • Link Detox (http://www.linkdetox.com/)
  • Backlink Profile Detox Average Link Detox Risk Level Link Detox Risk Breakdown
  • Get rid of your “unnatural links”
  • Contact, Filter and Functionality +
  • rmoov (http://www.rmoov.com) • Add a list of URLs pulls contact information for each domain• • Customize email templates and start your campaign
  • Remove’em (http://www.removeem.com/)
  • Step 1: Uncover the Bad Links Step 2: Contact webmasters to request link removals Step 3: Track your campaign's progress Step 4: Export your results and submit reconsideration request
  • Free SEO and CRO audit We would like to invite all you to take a free 10-15 minutes personalised webinar for a quick audit of your website and marketing campaigns by Google certified experts. - Quick usability audit of the existing site; - Quick SEO audit and review of existing analytics; - Audit of PPC campaigns; - Technical audit; - Best practices of conversion rate optimization.
  • Thank you! Katherine Golovinova SEO Analyst at Promodo Questions, please. e-mail: e.golovinova@promodo.com Skype: katherineglvnv
  • Promodo.com/blog Twitter.com/promodo_en Facebook.com/promodo Please follow