Practical tips and a checklist to test your forms and landing pages against

1. Oct 22th, 2013
Conversion Rate
Optimization
Paul Ryazanov
Director of business development

2. Promodo at a Glance

3. One simple change which takes
only few minutes to implement
might significantly improve your
conversions up to 100% and
more.
Why it is Important

4. Play with your headers – showcase
how easy, fast and secure signup process is

5. Headers and CTA buttons needs
to be relevant and showcase service value

6. Simplify signup process
as much as possible

7. You may ignore Password
confirmation field these days

8. Integrate other relevant services for the sign up.
Don’t challenge visitors with username.

9. If you have a big form with many fields – let them
fill it step by step with option to skip if possible

10. Showcase in advance any required fields –
suggestions how to fill will be useful

11. Highlight the field upon selection

12. Do a real time error check.
Highlight fields and use clear error message.

13. Show case differences in packages only.
Play with the positions of the plans.

14. Show case benefits with a
long term offers

15. Showcase value that customer
would get on payment page

16. Showcase other users
that’s already part of the service

17. Use feedbacks with photos, industry leaders
and corporate logos to convince visitors

18. Make the payment instruction clear and
transparent. Will my credit card get
charged immediately or its really — I mean
REALLY free trial.

19. Play with buttons, colors, sizes.
Typically – CTA colors needs to be opposite to
background.

20. CTA message — is the final
step to the Conversion

21. Account activation by email – it’s a
great barrier for your project

22. At least add an option to change
email address and resend the verification code.
Alternative verification steps are very much
needed

23. In God we trust.
Everything else we test.
What Next?

24. Oct 22th, 2013
Thank you!