Oct 22th, 2013

Conversion Rate
Optimization
Paul Ryazanov
Director of business development
Promodo at a Glance
One simple change which takes
only few minutes to implement
might significantly improve your
conversions up to 100% and
mo...
Play with your headers – showcase
how easy, fast and secure signup process is
Headers and CTA buttons needs
to be relevant and showcase service value
Simplify signup process
as much as possible
You may ignore Password
confirmation field these days
Integrate other relevant services for the sign up.
Don’t challenge visitors with username.
If you have a big form with many fields – let them
fill it step by step with option to skip if possible
Showcase in advance any required fields –
suggestions how to fill will be useful
Highlight the field upon selection
Do a real time error check.
Highlight fields and use clear error message.
Show case differences in packages only.
Play with the positions of the plans.
Show case benefits with a
long term offers
Showcase value that customer
would get on payment page
Showcase other users
that’s already part of the service
Use feedbacks with photos, industry leaders
and corporate logos to convince visitors
Make the payment instruction clear and
transparent. Will my credit card get
charged immediately or its really — I mean
REA...
Play with buttons, colors, sizes.
Typically – CTA colors needs to be opposite to
background.
CTA message — is the final
step to the Conversion
Account activation by email – it’s a
great barrier for your project
At least add an option to change
email address and resend the verification code.
Alternative verification steps are very m...
In God we trust.
Everything else we test.

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Oct 22th, 2013

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Conversion Rate Optimization by Paul Ryazanov at Pubcon Las Vegas 2013

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Practical tips and a checklist to test your forms and landing pages against

Published in: Business, Economy & Finance
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  • More than 61% of retailers are doing less than 5 tests a month
  • Transcript of "Conversion Rate Optimization by Paul Ryazanov at Pubcon Las Vegas 2013"

    1. 1. Oct 22th, 2013 Conversion Rate Optimization Paul Ryazanov Director of business development
    2. 2. Promodo at a Glance
    3. 3. One simple change which takes only few minutes to implement might significantly improve your conversions up to 100% and more. Why it is Important
    4. 4. Play with your headers – showcase how easy, fast and secure signup process is
    5. 5. Headers and CTA buttons needs to be relevant and showcase service value
    6. 6. Simplify signup process as much as possible
    7. 7. You may ignore Password confirmation field these days
    8. 8. Integrate other relevant services for the sign up. Don’t challenge visitors with username.
    9. 9. If you have a big form with many fields – let them fill it step by step with option to skip if possible
    10. 10. Showcase in advance any required fields – suggestions how to fill will be useful
    11. 11. Highlight the field upon selection
    12. 12. Do a real time error check. Highlight fields and use clear error message.
    13. 13. Show case differences in packages only. Play with the positions of the plans.
    14. 14. Show case benefits with a long term offers
    15. 15. Showcase value that customer would get on payment page
    16. 16. Showcase other users that’s already part of the service
    17. 17. Use feedbacks with photos, industry leaders and corporate logos to convince visitors
    18. 18. Make the payment instruction clear and transparent. Will my credit card get charged immediately or its really — I mean REALLY free trial.
    19. 19. Play with buttons, colors, sizes. Typically – CTA colors needs to be opposite to background.
    20. 20. CTA message — is the final step to the Conversion
    21. 21. Account activation by email – it’s a great barrier for your project
    22. 22. At least add an option to change email address and resend the verification code. Alternative verification steps are very much needed
    23. 23. In God we trust. Everything else we test. What Next?
    24. 24. Oct 22th, 2013 Thank you!
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