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Conversion Rate Optimization by Paul Ryazanov at Pubcon Las Vegas 2013
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Conversion Rate Optimization by Paul Ryazanov at Pubcon Las Vegas 2013

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Practical tips and a checklist to test your forms and landing pages against

Practical tips and a checklist to test your forms and landing pages against

Published in: Business, Economy & Finance

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  • More than 61% of retailers are doing less than 5 tests a month
  • Transcript

    • 1. Oct 22th, 2013 Conversion Rate Optimization Paul Ryazanov Director of business development
    • 2. Promodo at a Glance
    • 3. One simple change which takes only few minutes to implement might significantly improve your conversions up to 100% and more. Why it is Important
    • 4. Play with your headers – showcase how easy, fast and secure signup process is
    • 5. Headers and CTA buttons needs to be relevant and showcase service value
    • 6. Simplify signup process as much as possible
    • 7. You may ignore Password confirmation field these days
    • 8. Integrate other relevant services for the sign up. Don’t challenge visitors with username.
    • 9. If you have a big form with many fields – let them fill it step by step with option to skip if possible
    • 10. Showcase in advance any required fields – suggestions how to fill will be useful
    • 11. Highlight the field upon selection
    • 12. Do a real time error check. Highlight fields and use clear error message.
    • 13. Show case differences in packages only. Play with the positions of the plans.
    • 14. Show case benefits with a long term offers
    • 15. Showcase value that customer would get on payment page
    • 16. Showcase other users that’s already part of the service
    • 17. Use feedbacks with photos, industry leaders and corporate logos to convince visitors
    • 18. Make the payment instruction clear and transparent. Will my credit card get charged immediately or its really — I mean REALLY free trial.
    • 19. Play with buttons, colors, sizes. Typically – CTA colors needs to be opposite to background.
    • 20. CTA message — is the final step to the Conversion
    • 21. Account activation by email – it’s a great barrier for your project
    • 22. At least add an option to change email address and resend the verification code. Alternative verification steps are very much needed
    • 23. In God we trust. Everything else we test. What Next?
    • 24. Oct 22th, 2013 Thank you!