Your SlideShare is downloading. ×
Conversion Rate Optimization by Paul Ryazanov at Pubcon Las Vegas 2013
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Conversion Rate Optimization by Paul Ryazanov at Pubcon Las Vegas 2013


Published on

Practical tips and a checklist to test your forms and landing pages against

Practical tips and a checklist to test your forms and landing pages against

Published in: Business, Economy & Finance
1 Like
  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide
  • More than 61% of retailers are doing less than 5 tests a month
  • Transcript

    • 1. Oct 22th, 2013 Conversion Rate Optimization Paul Ryazanov Director of business development
    • 2. Promodo at a Glance
    • 3. One simple change which takes only few minutes to implement might significantly improve your conversions up to 100% and more. Why it is Important
    • 4. Play with your headers – showcase how easy, fast and secure signup process is
    • 5. Headers and CTA buttons needs to be relevant and showcase service value
    • 6. Simplify signup process as much as possible
    • 7. You may ignore Password confirmation field these days
    • 8. Integrate other relevant services for the sign up. Don’t challenge visitors with username.
    • 9. If you have a big form with many fields – let them fill it step by step with option to skip if possible
    • 10. Showcase in advance any required fields – suggestions how to fill will be useful
    • 11. Highlight the field upon selection
    • 12. Do a real time error check. Highlight fields and use clear error message.
    • 13. Show case differences in packages only. Play with the positions of the plans.
    • 14. Show case benefits with a long term offers
    • 15. Showcase value that customer would get on payment page
    • 16. Showcase other users that’s already part of the service
    • 17. Use feedbacks with photos, industry leaders and corporate logos to convince visitors
    • 18. Make the payment instruction clear and transparent. Will my credit card get charged immediately or its really — I mean REALLY free trial.
    • 19. Play with buttons, colors, sizes. Typically – CTA colors needs to be opposite to background.
    • 20. CTA message — is the final step to the Conversion
    • 21. Account activation by email – it’s a great barrier for your project
    • 22. At least add an option to change email address and resend the verification code. Alternative verification steps are very much needed
    • 23. In God we trust. Everything else we test. What Next?
    • 24. Oct 22th, 2013 Thank you!