Conversion RateOptimizationMay 14th, 2013Paul RyazanovDirector of business developmentPromodo Inc.
Promodo at a Glance
Why it is ImportantHome page tweaksCategories & filtersProduct pageShopping cartCheckoutQ&APlan
Why it is ImportantOne simple change which takesOne simple change which takesonly few minutes to apply mightonly few minutes to apply mightsignificantly improve yoursignificantly improve yourconversions up to 100% andconversions up to 100% andmore.more.
Home page654321654321 Improved navigation with extra filtersPromotion of few offers at onceFeatured brands with focus on brand logoClearance with special iconsFeatures models with stickersSEO text
Clear logo, what you do, toll-free, clear shopping benefits as well as clearshopping cart and checkout button– that’s sample of a good website header
Use mouse-over effect for menu, highlight selected categories,and correctly activate top navigation once selected.Search field is supposed to work with auto-suggest.
Replace the slideshow with one single collage, clear call-to-actions.This way you can better track performance of each ad.
Analyze what brands/categories are the most popular – use Google analytics.Use brand logo and sexy product photos with no watermark.
Analyze what models are best-sold with a help of Google analytics.Keep them on the home page. Use discount labels in different colors.
Small details such as labels – New / Top Sales are very important.This way you can drive customer attention to specific models.
You can collect the most frequentlyasked questions from your supportand reply to those questions in avery professional way.
Store reviews, ratings, presence at eBay, Amazon stores –key to get immediate trust of your visitors
Brand page654321654321 SEO text, image for brandAdvanced filtersSub-categories listingTOP models for this brandProduct listing with labels, compare and buyCompare block
It’s good idea to highlight TOP models of specific brands.Sometimes people search for keywords including top models queries.
Understand how visitors search for products.Use filters and order them by popularity
Let visitors make the choice of a very few models and compare them.This will help you identify which models are popular.
When you list models by different brands, showcase a brand with logo.Use big images. You may use popup to showcase product preview.
Clean navigation helps to drive visitor to what they want faster.This sample lets you combine 2 options at once.
Product page654321654321 Big photos, no watermark, zoomSocial icons, store benefits, supportClear pricing, delivery info, payment infoRecently viewed sectionRecommendations by customer experienceSEO text – for a specific model
Showcase product gallery. Use video if you have.Keep labels if such model is New / Top Sale / Recommended etc.
Use social tools such as FB, Twitter, Pinterest.Showcase benefits and present ways to ask questions about specific models.
Price, savings.Shipping and delivery info.Big buy now button.Showcase payment options.
Keep tracking of viewed products.Especially with a big range ofproducts visitor might loose one whilesearching.
Use your data to build recommendation lists based on customer behavior.
Cart page2121 Improved product infoReturn policy, phone support
Keep the shopping cart data for a while. Even for non-members.
Final list of benefits.Final info about delivery.Phone number for support.Information about security.
You can suggest alternative discounts.Or suggest to subscribe for deals.
Checkout page43214321Easy checkout step for guestsSimplified shipping sectionClear showcase of cart and priceOnly required payment fields
Simplify the checkout process for guests.They might signup later if you value their time now.
Let user view the cart and pay fast.
Content page2121Clear navigationContent mixed with images
What Next?What Next?In God we trust.In God we trust.Everything else we test.Everything else we test.
Free SEO and CRO auditWe would like to invite all you to take a free 10-15 minutespersonalised webinar for a quick audit of your website andmarketing campaigns by Google certified experts.- Quick usability audit of the existing site;- Quick SEO audit and review of existing analytics;- Audit of PPC campaigns;- Technical audit;- Best practices of conversion rate optimization.Reach out:firstname.lastname@example.org
Thank you!Paul RyazanovDirector of business developmentat Promodoe-mail: email@example.comSkype: pavel.ryazanovwww.promodo.com