Building Trust With Blogging
Upcoming SlideShare
Loading in...5
×
 

Building Trust With Blogging

on

  • 112 views

This is the slide deck from a presentation by Promod Sharma at Word 11, a 24 hour blogging conference held in Toronto. You'll find additional resources and a live recording at ...

This is the slide deck from a presentation by Promod Sharma at Word 11, a 24 hour blogging conference held in Toronto. You'll find additional resources and a live recording at http://www.promodsharma.com/word11

Statistics

Views

Total Views
112
Views on SlideShare
112
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Building Trust With Blogging Building Trust With Blogging Document Transcript

  • Building Trust With Social Media BLOGGING EDITION Promod Sharma | Word11 | Aug 27, 2011 more resources at http://www.promodsharma.com/word11 1 Building Trust With Social Media BLOGGING EDITION Promod Sharma Marketing Actuary promodsharma.com “pro MODE” Agenda Wrap Up • 1 min Group Q&A • 30 min Overview • 14 min
  • Building Trust With Social Media BLOGGING EDITION Promod Sharma | Word11 | Aug 27, 2011 more resources at http://www.promodsharma.com/word11 2 Who do you trust? Do You Trust … Authority
  • Building Trust With Social Media BLOGGING EDITION Promod Sharma | Word11 | Aug 27, 2011 more resources at http://www.promodsharma.com/word11 3 Do You Trust … Celebrity Do You Trust … Popularity View slide
  • Building Trust With Social Media BLOGGING EDITION Promod Sharma | Word11 | Aug 27, 2011 more resources at http://www.promodsharma.com/word11 4 Today Distrust Authority Distrust Celebrity Distrust Popularity Why would anyone trust you? View slide
  • Building Trust With Social Media BLOGGING EDITION Promod Sharma | Word11 | Aug 27, 2011 more resources at http://www.promodsharma.com/word11 5 The Formula For Trust T R U S T Expertise Intent Mahan Khalsa & Richard Illig: Let's Get Real or Let's Not Play
  • Building Trust With Social Media BLOGGING EDITION Promod Sharma | Word11 | Aug 27, 2011 more resources at http://www.promodsharma.com/word11 6 Intent For Beginners: Curate Like or Retweet links from others Post links of your own Your choice of social networks LinkedIn, Twitter, Facebook, Google+, 7 Experiment to see what your prospects prefer Easy to do limited benefits
  • Building Trust With Social Media BLOGGING EDITION Promod Sharma | Word11 | Aug 27, 2011 more resources at http://www.promodsharma.com/word11 7 Intent For Pros: Create Content Talk Show Write Seth Godin and Tom Peters See video at http://www.promodsharma.com/word11
  • Building Trust With Social Media BLOGGING EDITION Promod Sharma | Word11 | Aug 27, 2011 more resources at http://www.promodsharma.com/word11 8 Intent For Pros: Why Is Blogging Your Best Choice? Blog Posts Easy to create Easy to find Easy to consume Easy to start …
  • Building Trust With Social Media BLOGGING EDITION Promod Sharma | Word11 | Aug 27, 2011 more resources at http://www.promodsharma.com/word11 9 … tough to continue Does Blogging Work?
  • Building Trust With Social Media BLOGGING EDITION Promod Sharma | Word11 | Aug 27, 2011 more resources at http://www.promodsharma.com/word11 10 Discover my reasons for blogging at marketingactuary.com 470+ Posts Since Feb 2007
  • Building Trust With Social Media BLOGGING EDITION Promod Sharma | Word11 | Aug 27, 2011 more resources at http://www.promodsharma.com/word11 11 Wednesday Friday 1 Monday Friday 2
  • Building Trust With Social Media BLOGGING EDITION Promod Sharma | Word11 | Aug 27, 2011 more resources at http://www.promodsharma.com/word11 12 TedRogers(1991) EdRogers(2011) StephenHarper(8X) RobertCialdini(2007) MitchJoel(2010) PromodSharma(2011) Speakers At The Conference for Advanced Life Underwriting (CALU)
  • Building Trust With Social Media BLOGGING EDITION Promod Sharma | Word11 | Aug 27, 2011 more resources at http://www.promodsharma.com/word11 13 More resources at http://www.promodsharma.com/word11 Discussion Summary
  • Building Trust With Social Media BLOGGING EDITION Promod Sharma | Word11 | Aug 27, 2011 more resources at http://www.promodsharma.com/word11 14 Your Digital Tapestry Everything public you do online adds permanent pixels that affect the trust that others have in you Go Beyond Building Trust With Social Media Do you have questions or comments? Do you know other audiences which would benefit from a live presentation? Do you want to stay in touch? Contact Promod Sharma via promodsharma.com LinkedIn