Building Trust With Blogging

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This is the slide deck from a presentation by Promod Sharma at Word 11, a 24 hour blogging conference held in Toronto. You'll find additional resources and a live recording at http://www.promodsharma.com/word11

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Building Trust With Blogging

  1. 1. Building Trust With Social Media BLOGGING EDITION Promod Sharma | Word11 | Aug 27, 2011 more resources at http://www.promodsharma.com/word11 1 Building Trust With Social Media BLOGGING EDITION Promod Sharma Marketing Actuary promodsharma.com “pro MODE” Agenda Wrap Up • 1 min Group Q&A • 30 min Overview • 14 min
  2. 2. Building Trust With Social Media BLOGGING EDITION Promod Sharma | Word11 | Aug 27, 2011 more resources at http://www.promodsharma.com/word11 2 Who do you trust? Do You Trust … Authority
  3. 3. Building Trust With Social Media BLOGGING EDITION Promod Sharma | Word11 | Aug 27, 2011 more resources at http://www.promodsharma.com/word11 3 Do You Trust … Celebrity Do You Trust … Popularity
  4. 4. Building Trust With Social Media BLOGGING EDITION Promod Sharma | Word11 | Aug 27, 2011 more resources at http://www.promodsharma.com/word11 4 Today Distrust Authority Distrust Celebrity Distrust Popularity Why would anyone trust you?
  5. 5. Building Trust With Social Media BLOGGING EDITION Promod Sharma | Word11 | Aug 27, 2011 more resources at http://www.promodsharma.com/word11 5 The Formula For Trust T R U S T Expertise Intent Mahan Khalsa & Richard Illig: Let's Get Real or Let's Not Play
  6. 6. Building Trust With Social Media BLOGGING EDITION Promod Sharma | Word11 | Aug 27, 2011 more resources at http://www.promodsharma.com/word11 6 Intent For Beginners: Curate Like or Retweet links from others Post links of your own Your choice of social networks LinkedIn, Twitter, Facebook, Google+, 7 Experiment to see what your prospects prefer Easy to do limited benefits
  7. 7. Building Trust With Social Media BLOGGING EDITION Promod Sharma | Word11 | Aug 27, 2011 more resources at http://www.promodsharma.com/word11 7 Intent For Pros: Create Content Talk Show Write Seth Godin and Tom Peters See video at http://www.promodsharma.com/word11
  8. 8. Building Trust With Social Media BLOGGING EDITION Promod Sharma | Word11 | Aug 27, 2011 more resources at http://www.promodsharma.com/word11 8 Intent For Pros: Why Is Blogging Your Best Choice? Blog Posts Easy to create Easy to find Easy to consume Easy to start …
  9. 9. Building Trust With Social Media BLOGGING EDITION Promod Sharma | Word11 | Aug 27, 2011 more resources at http://www.promodsharma.com/word11 9 … tough to continue Does Blogging Work?
  10. 10. Building Trust With Social Media BLOGGING EDITION Promod Sharma | Word11 | Aug 27, 2011 more resources at http://www.promodsharma.com/word11 10 Discover my reasons for blogging at marketingactuary.com 470+ Posts Since Feb 2007
  11. 11. Building Trust With Social Media BLOGGING EDITION Promod Sharma | Word11 | Aug 27, 2011 more resources at http://www.promodsharma.com/word11 11 Wednesday Friday 1 Monday Friday 2
  12. 12. Building Trust With Social Media BLOGGING EDITION Promod Sharma | Word11 | Aug 27, 2011 more resources at http://www.promodsharma.com/word11 12 TedRogers(1991) EdRogers(2011) StephenHarper(8X) RobertCialdini(2007) MitchJoel(2010) PromodSharma(2011) Speakers At The Conference for Advanced Life Underwriting (CALU)
  13. 13. Building Trust With Social Media BLOGGING EDITION Promod Sharma | Word11 | Aug 27, 2011 more resources at http://www.promodsharma.com/word11 13 More resources at http://www.promodsharma.com/word11 Discussion Summary
  14. 14. Building Trust With Social Media BLOGGING EDITION Promod Sharma | Word11 | Aug 27, 2011 more resources at http://www.promodsharma.com/word11 14 Your Digital Tapestry Everything public you do online adds permanent pixels that affect the trust that others have in you Go Beyond Building Trust With Social Media Do you have questions or comments? Do you know other audiences which would benefit from a live presentation? Do you want to stay in touch? Contact Promod Sharma via promodsharma.com LinkedIn

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