Pharma Marketing - Digital Marketing Survey 2013

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Pharma Marketing - Digital Marketing Survey 2013

  1. 1. Pharma Digital Marketing Survey 2013January 2013www.promozoo.ie © PromoZoo Limited 2013
  2. 2. Pharma Digital Marketing Survey 2013The Question:What in your opinion is the No.1 challenge for marketersin the pharma industry for 2013?40% of respondents said being innovative and creative was their No1 challenge33% felt Internal organisational structure embracing digital was their biggest challenge20% felt pharma regulations were the biggest challengeOnly 7% felt the reduction of marketing budget was a challenge for 2013 20% Internal Organisational Structure 40% 7% Being Innovative & Creative Reduction of Budget 33% Pharma Regulations © PromoZoo Limited 2013
  3. 3. Pharma Digital Marketing Survey 2013The Question:Does your organisation currently have a defined Digital Strategy?27% of respondents have a defined digital strategy67% said that the strategy was evolving6% had no defined strategy80 67%6040 27%20 6% 0 Have a Defined Digital Strategy was Evolving No Defined Strategy Strategy © PromoZoo Limited 2013
  4. 4. Pharma Digital Marketing Survey 2013The Question:Does your organisation currently have a defined mobile Digital Strategy?7% of respondents have a defined mobile digital strategy53% said that the mobile strategy was evolving40% had no defined mobile digital strategy 7% 40% Defined Digital Mobile Strategy 53% Mobile Strategy Evolving No Defined Mobile Digital Strategy © PromoZoo Limited 2013
  5. 5. Pharma Digital Marketing Survey 2013The Question:Which digital activities do you plan for 2013?Website Design and Optimisation – 19% Plan activity in this areaE-Newsletters – 12% Plan Email marketing for 2013Webinar – 16% of pharma marketers plan to use webinar in 2013Digital Advertising (Adwords/Banner Ads) – 15% will use digital advertising38% of marketers will use other activities including apps, social media and video 19% Website Design and Optimisation E-Newsletters 38% 12% Webinar Digital Advertisers 15% 16% Other - Apps, Social Media, Video © PromoZoo Limited 2013
  6. 6. Pharma Digital Marketing Survey 2013The Question: 12%Evaluate the following statements: 22% 66%The majority of my target audience uses the web for work purposes66% of marketers agreed the majority of their target audience use the web for work purposes22% are neutral12% disagreedI can measure my return on Investment better with Digital Marketing versus traditional53% agreed that ROI was easier to measure online47% are neutral 47% 53%0% disagreeI can engage my audience for less investment with Digital Marketing46% of marketers agreed that customer engagement cost less online44% are neutral 10%10% disagreed 44% 46% © PromoZoo Limited 2013
  7. 7. Pharma Digital Marketing Survey 2013The Question:Do you currently use social media sites for business purposes?33% are of Irish pharma marketers are currently using social media for business purposes67% are not 33% Using Social Media 67% Not Using Social Media © PromoZoo Limited 2013
  8. 8. Pharma Digital Marketing Survey 2013The Question:What % of the marketing budget was spent on Digital Marketing in 2012?86% of marketers digital budget was less than 20% of overall budget in 20127% spent between 21%-40% of budget on digital activities in 20127% spent between over 40% of overall budget on digital in 2012 7% 7% Less than 20% 21%-40% Over 40% 86% © PromoZoo Limited 2013
  9. 9. Pharma Digital Marketing Survey 2013The Question:What change will you make to your Digital Marketing spend in 2013?27% Plan to maintain their current level of digital spend in 201373% of marketers plan to increase spend in digital in 2013No marketer plans to reduce digital budgets in 2013 27% Maintain Their Current Spend 73% Increase of Spend © PromoZoo Limited 2013

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