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Address: Komitas st. 59, Yerevan, 0051 RA
Tell: (+37460)446964
Mobile: (+37455)333305
E-mail: promoprllc@gmail.com
Our company
was founded in 2008. It is the one of the leading BTL
companies in Armenia which collaborates with great numbe...
Our advantages
5 years of experience in promotions
responsibility and efficiency
experienced staff (BTL-managers, promoter...
It is a promotion by affecting the end-user. Our non-standard and
high-tech solutions for all the goods and services will ...
This method is generally used in the food segment.

1. Introduce target audience with taste properties of the product
2. S...
- introduction of new product in the market through th
distribution of copies of his trial.

1. Introduce target audience ...
Promotional staff informs the target audience (TA) of the
product about it specific characteristics and major
advantages.
...
Gift with purchase/raffle is recommended for introduction
of a new product in the market or the other seasonal decline
in ...
PRomoters inform the TA (target audience) by distributing
leaflets, brochures and other promotional materials targeted at
...
Direct selling is a sale of goods or services carried out not in
the outlets, and the place of residence of the customer.
...
HoReCa programs focused on the promotion of brands in the
areas of concentration of potential consumers of this product:
r...
Our International Partner-Brands
Our Local Partner-Brands
Promotion name

Promotion mechanics
(tasting, sampling, oral
presentation,
distribution of leaflets,
etc)

Number of promo...
Would you like such kind of promotion for
your brand?
Visit us: Komitas st. 59
Yerevan, 0051 RA
Call us: (+37460)446964
Mo...
Btl (new year 2014)
Btl (new year 2014)
Btl (new year 2014)
Btl (new year 2014)
Btl (new year 2014)
Btl (new year 2014)
Btl (new year 2014)
Btl (new year 2014)
Btl (new year 2014)
Btl (new year 2014)
Btl (new year 2014)
Btl (new year 2014)
Btl (new year 2014)
Btl (new year 2014)
Btl (new year 2014)
Btl (new year 2014)
Btl (new year 2014)
Btl (new year 2014)
Btl (new year 2014)
Btl (new year 2014)
Btl (new year 2014)
Btl (new year 2014)
Btl (new year 2014)
Btl (new year 2014)
Btl (new year 2014)
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Btl (new year 2014)

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The new year is coming.............

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Transcript of "Btl (new year 2014)"

  1. 1. Address: Komitas st. 59, Yerevan, 0051 RA Tell: (+37460)446964 Mobile: (+37455)333305 E-mail: promoprllc@gmail.com
  2. 2. Our company was founded in 2008. It is the one of the leading BTL companies in Armenia which collaborates with great number of international leading companies existing in Armenia. In 2013 a new branch was founded in Georgia aiming to realise promotion of our clients. is a full service advertising agency which focused on brand building through below-the-line (BTL). This includes nonstandard advertising campaigns, promotions to stimulate sales and to increase recognition of a new product. Respecting professional ambitions, strategies and tastes of our customers, we do our best to coordinate our forces on the basis of a mutually beneficial partnership and understanding. We are sincerely looking forward, guided by your suggestions and wishes to help you choose the right course and achieve the goal.
  3. 3. Our advantages 5 years of experience in promotions responsibility and efficiency experienced staff (BTL-managers, promoters, merchandisers) regular staff training personal, professional and creative approach successful experience in handling a large number of orders knowledge of the trade network of the city maximum geographic coverage (in Armenia and Georgia) promotions and special offers for partners
  4. 4. It is a promotion by affecting the end-user. Our non-standard and high-tech solutions for all the goods and services will help you in business. Technology of can achieve a significant increase in trade turnover, market share and profits through the following tasks: 1. Brand awareness increases, 2. Consumers of competing products we switch to the promoted brand, 3. Sales promotion in different types of retail outlets (on open markets, network and brick and mortar stores) and public places (restaurants, bars, clubs, cinemas, railway stations, airports, fitness - and business centers, etc.).
  5. 5. This method is generally used in the food segment. 1. Introduce target audience with taste properties of the product 2. Stimulate trial purchase 3. The most important thing in making a decision - his personal experience and own sense of taste. 1. For any market effectively acquainted with the new product or a new product category, 2. The consumer has a real opportunity to try a new product without spending any money, but getting the customer experience. No one is imposing and not forcing to buy the goods 3. Ability of consumer to make a choice in benefit of the advertised brand based on their own experiences.
  6. 6. - introduction of new product in the market through th distribution of copies of his trial. 1. Introduce target audience with taste properties of the product 2. Stimulate trial purchase 3. The most important thing in making a decision - his personal experience and own sense of taste. 1. For any market effectively acquainted with the new product or a new product category 2. The consumer has a real opportunity to try a new product without spending any money, but getting the customer experience. No one is imposing and not forcing to buy the goods 3. Ability of consumer to make a choice in benefit of the advertised brand based on their own experiences.
  7. 7. Promotional staff informs the target audience (TA) of the product about it specific characteristics and major advantages. This mechanic is recommended for the promotion of goods and services which have complicated or unique properties. 1. Introduce target audience with taste properties of the product 2. Stimulate trial purchase 3. The most important thing in making a decision his personal experience and own sense of taste. 1. For any market effectively acquainted with the new product or a new product category 2. The consumer has a real opportunity to try a new product without spending any money, but getting the customer experience. No one is imposing and not forcing to buy the goods 3. Ability of consumer to make a choice in benefit of the advertised brand based on their own experiences.
  8. 8. Gift with purchase/raffle is recommended for introduction of a new product in the market or the other seasonal decline in sales. 1. These consumers are motivated to increase purchases, 2. New consumers are attracted, 3. The seasonal decline in sales is reducing. 1. Generated high-interest product in the brand 2. Motivate to purchase of loyal and disloyal customers.
  9. 9. PRomoters inform the TA (target audience) by distributing leaflets, brochures and other promotional materials targeted at the previously agreed program. This mechanic is recommended to advertise events, new products, special offers, etc. 1. The target audience will learn more about the features and characteristics of the product, 2. Attracting customers of competing brands. 1. Very high coverage of TA (target audience) 2. The ability to quickly start campaign 3. In short terms may transmit required information to the TA
  10. 10. Direct selling is a sale of goods or services carried out not in the outlets, and the place of residence of the customer. A striking example of direct sales may be considered "door to door (D2D)", ie selling from house to house, which is carried out specially selected and trained sales agents. 1. Opportunity to purchase goods or services at a lower cost 2. Time savings 3. Obtaining a more detailed and complete information about this product / service 4. The purchase of goods in the comfort and convenience 5. Comfortable (apply) the conditions of purchase of products 6. Individual approach
  11. 11. HoReCa programs focused on the promotion of brands in the areas of concentration of potential consumers of this product: restaurants, clubs, cafes, hotels, etc. It is a very promising form of BTL activity. 1. The impact on customers on an emotional level 2. Making the "word of mouth“ 3. You can use multiple communication channels at the same time and this will increase the effectiveness of promotional campaigns. 1. Used in introduction of a new brand on the market 2. If you need to stand out from the competition 3. In the situation, the lack of consumer awareness about the brand.
  12. 12. Our International Partner-Brands
  13. 13. Our Local Partner-Brands
  14. 14. Promotion name Promotion mechanics (tasting, sampling, oral presentation, distribution of leaflets, etc) Number of promoters Dates of approval Promoting brands (product / service) Budget Promotion schedule and duration Deadline for offers Target Audience Promotion periods Types of POS materials for the campaign Additional information Promotion objectives Prospective location and the number of promotions Additional materials (degustation stand, branded accessories, etc.) Promotion scenario
  15. 15. Would you like such kind of promotion for your brand? Visit us: Komitas st. 59 Yerevan, 0051 RA Call us: (+37460)446964 Mobile: (+37455)333305 Send a request: promoprllc@gmail.com
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