Prolifik Vision Deck

Home to diverse tenants, The Brooklyn Navy Yard Development Corporation brings
businesses together uniting a community through commerce and a shared history.
As your mission expands, encompassing educational tourism through BNYC92,
your online presence and integrated marketing platform must keep pace.

WHY?
I founded Prolifik Vision to help organizations like yours break through to new
audiences without breaking the bank. Talented, motivated and seasoned, my team
Why prolifik vision
racks up results, not billable hours, for our clients. Our marketing solutions are
consistently: voice cuts through the clutter. Today’s media-savvy consumer
An authentic
can smell duplicity a mile away. That’s why you need an agency with an inside
• Creative: New markets mean new ideas and new messages. We know that
understanding of the cultures that drive current trends.
attention-grabbing ideas originate with intelligence, wit and conviction. That is
Unlike bloated agencies weighed down byworking style and in our staff.
the combination we nurture through our their corporate structure, Prolifik
Vision is nimble enough to outpace the big guys, while increasing the value of
• Dependable: At Prolifik Vision we consistently meet deadlines while our quality
your marketing dollar.
control and dedication guarantee great results.
Engage your customer: Crafting powerful messages
• Integrated: From concept to completion, we blend website development and
Generate interaction: Engineering every touchpoint
marketing strategies into one seamless package to increase efficacy and
Activate your audience: Inciting meaningful action
streamline implementation.

• Culturally Sensitive: Effective cross-cultural marketing depends on not just what
you say, but how you say it; understanding and awareness make the difference.
At Prolifik Vision we develop the appropriate message for your market, with
nothing lost in translation.

Please review the attached Project Proposal and the accompanying Fee Proposal.
We offer these documents as a starting point. Feel free to contact me directly with
any questions. If chosen to partner with the Brooklyn Navy Yard Development
Corporation, we could work together to craft a completely customized solution.
Thank you for your consideration.

Sincerely,

Timothy B. Fraser
Founder and President
Prolifik Vision
Prolifik Vision | PO Box 348 New York, NY 10108 | www.prolifikvision.com | P 646.224.5941 F 646.253.7732

HoW?
prolifikdiverse tenants, The Brooklyn Navy Yard Development Corporation brings
Home to vision’s services
Prolifik Vision ensures your success through our suite of integrated services, each
informed by our cultural insight, diverse talent and superior marketing value.
Entertainment and Sports Marketing: We have our ears to the street and our fingers
on the pulse of a dynamic market. Our body parts are everywhere. We can predict
what’s next before it’s the “must have.” This inside track allows us to effectively
market your product or property through movies, events, music, celebrities, sports
consistently:
and brand sponsorships, putting you on the tip of every taste-maker’s tongue.
Brand Management: Some may say, “If you can dream it, you can do it,” but you
can’t really dream your way out of a paper bag without a plan. Think of it as dream
the combination we nurture through our working style and in our staff.
enhancement. At Prolifik Vision, we help you to manage your brand equity, execute
your vision and develop strategic we consistently meet deadlinestargeted action.
• Dependable: At Prolifik Vision objectives achievable through while our quality
Public Relations: How do you effectively persuade diverse audiences? By crafting
compelling messages that authentically encapsulate the soul of your organization
or brand. That’s Prolifik Vision’s take on PR—more intimate than public and focused
on streamline implementation.
relating.

Creative Services: GreatEffective cross-culturala pretty picture; it’s aon not just what
• Culturally Sensitive: creative is more than marketing depends system of
irresistible interactions with your property or brand. Visually, conceptually, virtually,
whatever the Vision wewe communicate your message and create market, with
At Prolifik medium, develop the appropriate message for your an emotional
connection lost in translation.
nothing with your audience.

Interactive Marketing: Your Project Proposal and the accompanying easily die there.
Please review the attached audience lives online. Your brand could Fee Proposal.
To effectively harness digital media, youpoint. Feel free tothat understands how
We offer these documents as a starting need an agency contact me directly with
yourquestions.interacts. As partner with the Brooklyn Navy Yard Development
any audience If chosen to the media boundaries continue to blur, we stay focused.

Sincerely,

Timothy B. Fraser
Prolifik Vision

WHo?
TimoThy B. fraser: founder and presidenT
businesses together uniting aThe man with a vision. A seasoned media andhistory.
community through commerce and a shared
marketing director, Timothy graduated from
the University of New Haven with a BS in
Communications with emphasis on Television
I founded Prolifik Vision to help organizations advanced rapidly within thenew
Production, and like yours break through to media
audiences without breaking the bank.Timothy’s motivated and seasoned, my team
and marketing worlds respectively. Talented, diverse background, includes:
prior experience with media powerhouse MTV; broadcast network WBNE;
consistently: records (where he coordinated production for Kanye West’s music
Roca-Fella
video, “Through the Wire”); ESPN’s daily show, “Classic Now”; Uptown
Movie Network; and MTV’s sister channel, VH1. Timothy’s prior associations,
along with his focus on building and maintaining strong relationships, allows
for optimum placement of Prolifik Vision’s clients. An active member of the
• American Marketing Association, Timothy is pursuing a MBA in Marketing
Dependable: At Prolifik Vision we consistently meet deadlines while our quality
through Long Island University.

ariT essien: direcTor of media
and puBlic relaTions
Getting your message across. Arit launched her
you say, but how you say it; understanding and awareness make the with
professional career in the corporate arena difference.
beverage giant Coca-Cola. She has worked with
nothing lost in translation. several leading PR agencies, nonprofit organizations
and government enterprises. Her roster of engagements includes such high
profile projects as media management for Elton John and his annual AIDS
benefit-World Team Tennis Smash Hits, service with the U.S. Congress, SEC,
and Pantene Pro-V & Essence Total You Tour. The prolific “media mogul” is
a member of various professional organizations including: Public Relations
Society of America, the National Press Club and the International Association
of Business Communicators.
Sincerely,

Timothy B. Fraser
Prolifik Vision

jessica Gonzalez: creaTive consulTanT
She brings voice to the vision. Jessica’s diverse
experience – from brand development and product
design – to graphics and website administration
have served beverage companies, nonprofit
racks up results, not billable hours, for our clients. Our marketingcorporate sector.
organizations, and members of the solutions are
consistently:the “Jill of all trades”, Jessica’s experience extends into the music
Known as
industry through projects with Life Water and Haiti Relief Efforts. A graduate of
New York’s Fashion Institute of Technology, with a BFA in Advertising Design
and Communication Design, Jessica founded independent agency Adopt
a Creative, which sources contract services to a managed team of senior
• programmers,At Prolifik Vision we consistently meet deadlines while our quality
Dependable: designers and photographers.

Tameka e. Buchanan: Business manaGer
She keeps us running at maximum efficiency.
Tameka’s professional background includes over
10 years of experience in industries ranging from
financial services to media. Through her diverse
At Prolifik Vision we develop the Tameka has developed a “big picture” with
roles, appropriate message for your market,
mindset, while simultaneously maintaining her ability to analyze the minor
details. Tameka’s competency in this area enables her to help direct Prolifik
Vision along the course of executing its mission. In 2008, Tameka attained her
MBA from University of Maryland University College.

Sincerely,

Timothy B. Fraser
Prolifik Vision

BeTh moTTa: founder & principal,
BeTh moTTa desiGn
A talented designer, developer and consultant,
Beth helps clients promote their brands through
superior web, print and interactive design. While at
Boston area agencies, Beth managed clients such
I foundedOil, Providenceto help organizations like yours break through to new
as Gulf Prolifik Vision Community Health Centers and Providence Warwick
Convention & Visitors Bureau. A former video editor, her agency experience
allowed her to touch every step of the creative process while her freelance
projects provide the freedom to work one-on-one with business-owners,
consistently:
pushing the boundaries and bringing their vision to life. From websites and
online marketing to collateral and packaging, Beth Motta Design creates distinct
brand identities for their clients, spreading awareness and driving sales. Beth
currently teaches web design at the college level.
kim laWrence: copyWriTer & markeTinG
consulTanT
marketing strategies into one seamless package to increase efficacy andto PR,
From journalism to internal communications
marketing and advertising, Kim has always worked
to help clients articulate themselves to their target
audience. A former journalist, she served as Public
Relations Director at the Culinary Archives & Museum at Johnson & Wales
University, where she helped translate the non-profit museum’s unique appeal
to an online format. After receiving her MBA in Marketing, she began focusing
Please review the attached Project Proposal and theand marketing director. Her
on advertising as a copywriter, account executive accompanying Fee Proposal.
agency experience includes clients such as Wachovia, IBM, Research In Motion
any questions.and Gulf Oil. partner with the Brooklyn Navy she helps businesses
(BlackBerry) If chosen to As a self-employed consultant, Yard Development
Corporation, we could work together and activate their audiences through
and organizations build awareness to craft a completely customized solution.
strategic marketing.

Sincerely,

Timothy B. Fraser
Prolifik Vision

Relevant expeRience.
Challenge: Enyce is an American hip hop fashion label that had been using the
same marketing model to target its consumers since 1996, although the taste
Iand trends withinVision to help organizations likeover time. Enyce needednew
founded Prolifik this demographic had evolved yours break through to to
audiences without breaking thedifferentiate itself from the and seasoned, my team
reposition its brand in order to bank. Talented, motivated other urban apparel
companies.
consistently:
Solution: Working closely with Enyce, we repositioned the brand by improving its
overall campaignmarkets mean new ideas andonline and in store presence.
• Creative: New initiatives, and expanded its new messages. We know that
Result: Immediately after the rebrand launched, P Diddy purchased the Enyce
brand from Liz Claiborne.

Challenge: Caribbean Job Network is a boutique recruitment agency with jobsite
integration. They connect overseas employers with Caribbean nationals seeking
temporary or seasonal positions overseas. Building brand loyalty and creating
strong credibility for a recruitment agency can marketing depends on not they what
• Culturally Sensitive: Effective cross-cultural be difficult and costly—so just
called us. but how you say it; understanding and awareness make the difference.
you say,
Solution: We created a website, an online media kit and implemented a public
relations plan in order to connect employers to jobseekers by combining search
and placement services with Internet advertising and employer branding.
Result: Our PR efforts landed our client contracts for seasonal job placement with
the International YMCA of New York, International Exchange of North America,
Wildlife Conservation Society, Club Getaway, and Camp Group.

Sincerely,

Timothy B. Fraser
Prolifik Vision

Prolifik Vision Deck

Recommended

Recommended

More Related Content

What's hot

What's hot (19)

Similar to Prolifik Vision Deck

Similar to Prolifik Vision Deck (20)

Prolifik Vision Deck