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Healthcare reform is here, and it's important to react to these changes in the marketplace. In this session, we will discuss Horizon and how they are leveraging the IBM Exceptional Web Experience platform to provide customers a rich user experience with highly personalized and tailored content. Internally, they have empowered their business users to seamlessly and quickly reach their customer base with a content management system that eliminates dependencies on IT resources. We'll also discuss Horizon's future plans to incorporate commerce, social networking and mobile into the mix - all in their efforts to provide an exceptional, collaborative marketplace at the forefront of Healthcare.