API Management
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API Management by Thomas Infantino at Impact Comes to You Boston 2014
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API Management
- 1. Vic Germani Client Technical Specialist WebSphere Connectivity vicgermani@us.ibm.com © 2014 IBM Corporation API Management Impact Comes to Boston September 25, 2014 Thomas Infantino Director, Worldwide Sales WW Integration and Smarter Process infantin@us.ibm.com @tom_infantino youtube.com/ibmapimanagement @ibmapimgt
- 2. Why APIs? Why do they matter?
- 3. APIs are a path to new business opportunities Business models are evolving Branch Toll-free Website Web APIs and growth is accelerating dramatically APIs represent a new, fast-growing channel opportunity By End of 2014, 75% of the Fortune 1000 will offer public Web APIs By 2016, 50% of B2B collaboration will take place through Web APIs Sources: Gartner, Predicts 2012: Application Development, 4Q, 2011; Gartner, Govern Your Services and Manage Your APIs with Application Services Governance, 4Q 2012; Gartner, Open for Business: Learn to Profit by Open Data, 1Q 2012
- 5. Examples across Industries • Quote interest rate and Loan application • Checking room availability and reservation • Looking up an item at a store location and purchase
- 7. 7
- 8. @2014 IBM Corporation | Public versus Partner versus Internal 3 Public, Open-To-All APIs Protected, Open-To-Partner APIs Private, Internal APIs • APIs are open to any developer who wants to sign up • Apps are more targeted towards end consumers • The business driver is fostering external innovation, and quickly enter new customer facing ecosystems (Gaming, connected cars, Google glasses,…) or tools (IFTTT, wordpress,…) • APIs are open to select business partners • Apps could be targeted at end consumers or business users • The business driver is often linked to the ability to automate processes, exchange data, and accelerate partner on-boarding • APIs are exposed only to existing developers within the enterprise • Apps are usually targeted at employees of the enterprise • The business driver can be channel consistency, productivity through re-use, and internal innovation
- 9. For Free Drives Adoptions of APIs Typically low valued assets Drive brand loyalty Enter new channels Example: Facebook Login API provides free authentication for any Web / mobile app Developer Pays Business Asset must be of high value to the Developer For example, marketing analytics, news, Capabilities such as credit checks Example: Amazon EC2 Web Services – APIs charge per usage to launch and manage virtual servers. Developer Gets Paid Provides incentive for developer to leverage web API Ad placements Percentage of revenue sold product or services Example: Google AdSense APIs pay developers who include advertising content into apps Indirect Use of API achieves same goal that drives business model. Increase awareness of specific content, or offerings Example: eBay Trading APIs offer developers access to trading services extending the reach of listings and transactions The Business of APIs – Who pays?
- 11. Large Airline in North America provides authorized access to flight services Business Challenge Business Challenge External business partners retrieve flight information by scraping the company’s website Unauthorized access to full flight information , with no usage analytics Delays in updating website – difficult for authorized partner to test changes REST-based API had just been built but security was not in place Solution IBM API Management & DataPower Business Value Easily and securely connect company Website to new APIs, saving cost of building OAuth based secure access Enable secure exposure of APIs to External Business Partners, saving the implementation cost of building a developer support infrastructure with access management Ability to leverage existing investment in IBM DataPower gateway and internal team skillset Enable secure Mobile app integration with Enterprise APIs
- 12. Leading European Auto Manufacturer provides innovative vehicle connectivity with IBM API Management Business Challenge Offer innovative connectivity services to customers, improve the driver experience, improve safety, and create new revenue sources Improve driving conditions with driver profiling, eco-driving, fleet management, reduce accident risk Collect data to monetize them for partners Solution IBM API Management, DataPower, MessageSight, Decision Mgmt Business Value “Always connected” low-latency reliable communications with the car systems/apps and customer mobile apps Vehicle data APIs published on secure developer portal Internal & external developers use vehicle data to develop mobile applications Drives innovation for Mobile application development
- 13. Leading Retailer in North America provides easy & secure access to retail services BBuussinineessss CChhaalllleennggee Difficult for internal partners and developers to discover & access key retail services Leverage mobility as a revenue stream and manage internal and external business partners No visibility on Service consumption or ability to chargeback for LoB use of Services Solution IBM API Management & DataPower Business Value Offers 3rd party merchants secure standards-based access to key business services as APIs, with a self-service experience Provides an internal ecosystem for partners and a central repository with usage analytics Drives innovation for Mobile application development
- 15. API Success Requires Addressing Needs of Multiple Stakeholders API Developer • How do I assemble APIs? • How do I manage security? • Will the infrastructure scale? • How do I measure performance? App Developer • Where do I access APIs? • How do I understand the APIs? • How do I measure success? API Product Manager • How can I rapidly release & update my APIs? • How do I publicize my API? • How do I measure success? Operations Lead •How do I manage all the API Environments that are being requested? •How can I scale each environment? •How can I easily find and fix issues?
- 16. Developer Portal API Manager Management Console © 2014 IBM Corporation Easily manage your APIs design, secure, control, publish, monitor & manage Explore API documentation Provision application keys Self-service experience Define and manage APIs Explore API usage with analytics Manage API user communities Provision system resources Monitor runtime health Scale the environment API Gateway (IBM DataPower) Enforce runtime policies to control API traffic
- 17. Join the API Economy IBM API Management, for on-premise Assemble business APIs easily Provide Secure or Open APIs Control APIs at a fine-grained level Analyze API usage Manage private, partner, public app developers Provide self-service app developer onboarding What’s new in IBM API Management , for on-premise Single console to manage REST & SOAP services and publish to various app developer communities Role-based access control and simple deployment architecture OAuth 2.0 support for secure APIs and web service discovery from WSRR Policy-driven API control & visibility across various environments Out of the box Developer Portal customization & Multiple Gateway Clusters
- 18. Manage your APIs in the Cloud IBM API Management Service (SaaS) Similar capabilities of on-prem offered as SaaS Self-service, Try & Buy, credit card payment Monthly billing, Monthly/annual subscription Pricing based on number of API calls & developer accounts, and optional logging of API payload Assisted selling for large customers & volume buyers Hosted on IBM SoftLayer Cloud Available September 26 !!!! 30 Day Free Trial https://apps.admin.ibmcloud.com/manage/trial/apim.html
- 19. Demo
- 20. Takeaways APIs are not new, how we use them is! API usage is growing exponentially - the way business will be transacted going forward APIs enable mobile, cloud, big data and social networks IBM API Management is the right solution • Leverage a robust API Gateway to launch your API platform • Flexible deployment options – On-premise & SaaS • Thought Leadership & Active Developer community – Free access to experts to help with API strategy – Experience API Team – Discussion forums, blog posts, events at developer.ibm.com/api – 1M+ participants on IBM developerWorks 3 20
- 21. API Management Resources Product Page • ibm.com/apimanagement API developer community • developer.ibm.com/api Twitter • @ibmapimgt YouTube Channel • youtube.com/ibmapimanagement Slideshare • slideshare.net/ibmapimgmt Speaker Deck • speakerdeck.com/ibmapimgmt 21
Editor's Notes
- Intro me and Vic My role, home, travel around world, everyone wants to talk about APIs (and BPM) Cool part is the innovation that is going on. Companies are finding new ways to utilize assets they have, data, process
- The world is changing. Companies are making their business information available through business APIs to all types of consumers Everything is connected and how we interact (with everything – eachother, companies) has changed This is the cool part about APIs, the Innovation – business models are evolving and new channels are being created Number of public APIs is growing exponentially the fact is that by dec 2013, it crossed 10000 api shows the xponential growth of APIs, almost doubling every 5 months
- As the definition explains, the Web Economy is where companies [providers], expose their internal digital assets or service in the form of Web APIs to third party [consumers] with the goal of unlocking additional business value through the creation of new assets. Emphasize definition New Industry term for the business interactions that are being driven by APIs
- The "API economy” has changed how developers think about building apps, and how organizations deploy software in the cloud. Everywhere you look on the Web these days, it seems as if somebody’s launching new APIs. There are over 10,000 API documented on programmable web today… and is significantly increasing as we speak. Here a bank provides access to existing assets as APIs to offer Loan calculators and origination, which are accessed by external applications and solutions, such as Cars.com Composable Business – using small blocks of well defined APIs allows developers to innovate quickly, make changes quickly – traditional development lifecycles are being reduced Many of the Mobile apps companies are building are built by contractors, 3rd party developers, mobile app companies, overseas developers, who do not have expertise in the back end systems. Using APIs allows them to develop quickly
- Let’s look at the Cars.com mobile app as an example. Cars.com is a consumer of APIs, and has assembled several 3rd party apis together to form the base function of their cars app. For example, they use a Map Provider API to provide a “store locator function” APIs from a car dealer data aggregator for availability of certain makes and models. They use APIs from a Bank to offer Loan calculators and origination Auto insurance from an Insurance companies APIs And can imagine them using the new Xtify API from IBM to provide notifications, that a car they were looking for was now found.
- Now, let’s look at the API Economy from the Providers perspective The Bank can extend it’s reach beyond customers doing on-line banking. By offering an API, that includes Mortgage Calculators, Lon Origination, On-line Payment, and Account Query the bank can reach new mobile app providers link Cars.com (automotive sales), Zillow (on line real-estate), and Mint (financial data aggregator)
- One of the questions I get a lot from customers is around API Business models – it is a good question, but difficult to answer, cause it depends, is the mission of the API branding, new revenue, defensive vs competition, etc. So many great examples: Love the USPS example, better than Amazon love the expedia example – instead of competing against upstart travel companies, they open up an API and allow others to use their travel services Pepsi pays developers in developing countries, like a Google scenario
- WestJet Airlines
- PSA Peugeot Citroen: https://w3-connections.ibm.com/blogs/WSSuccessStories/entry/websphere_and_big_data_technology_help_peugeot_charge_into_car2car_and_mobile_to_offer_innovative_connected_car_services?lang=en
- Neiman Marcus Electronic wallets are getting significant airplay that falls in line with the growth of smart phones. Particularly with customers under 35, they rarely leave any location without taking their phone. Using it for financial transactions using Near Field Communication (NFC) is growing and the pace will quicken in 2014. API Management provides a secure environment for transactions to take place and includes near real time analytics to understand what is going on with the transactions. To help generate new applications from internal, partner or independent developers, a branded, easy to use developer portal is included.
- LoB / Marketing - APIs can be a new product. Enables them to join the API Economy. Generate new revenue, improve branding or work closer to Partners. Reduces time to reach new channels Allows developers to be more efficient. Concerns: Proper security and scale
- Announce Apr 22, 2014. RFA58985. GA May 9, 2014 Summary IBM API Management V3.0 delivers these key capabilities: Application programming interface (API) developer can create, secure, control, deploy, analyze, and manage SOAP and REST APIs and services for internal or external consumption quickly through a single console. API business owner can advertise, market, socialize and sell APIs as a product in developer communities (private, partner, and public) worldwide. Application developers can easily find, understand, and have tools to help them consume the API, and are able to manage their application and understand its consumption. IT operations can easily manage and upgrade the API environment to use existing investments in DataPower with the ability to monitor and scale without disruption to service. Technical Details: API Management V3.0 delivers the following sets of capabilities: 1. API developer can create, secure, control, deploy, analyze, and manage SOAP and REST APIs and services for internal or external consumption quickly through a single console. Policy-driven assembly that enables custom rate-limiting scenarios, enforced by the API Gateway (DataPower) Fine-grained ability to set API quotas and rate limits Visibility and control with ability to deploy across runtime environments Ability to easily create different versions of an API and understand where those versions are deployed, such as in test, staging, or production Ability to search for, add custom labels to, and mark favorite APIs and services for easier discovery in API Manager to work with APIs Ability to notify within API Manager to understand who is working on the APIs and any issues the APIs might be having Support for SOAP-based web services Discovery of web services from WSRR Ability to create an API by assembling REST-based and SOAP-based services Role-based access for viewing and working with the APIs Support for OAuth 2.0, an open standard for authorization 2. API business owner can advertise, market, socialize, and sell APIs as a product in developer communities worldwide: Ability to have more than one developer portal in order to support more than one developer community (private, partner, and public), with controlled visibility. Ability to create API plans which treat the APIs as product offerings, allows several APIs and resources per plan. Improved application developer management, with the ability to send an email to all application developers in a particular community. 3. Application developer (also API consumer) can explore API documentation and provision application keys: Developers can register their application, select API entitlement levels, and monitor their API usage. A single ID allows a developer to be a member of multiple API Management communities. Allows role-based access for viewing APIs. 4. IT Operations can easily manage and upgrade the API Environment using existing investments in DataPower with the ability to monitor and scale without disruption to service: Simplified operations environment for API assembly using DataPower Gateway Improved environment console experience Improved tenant management with the introduction of organization and owners Integration with enterprise authentication systems by using Lightweight Directory Access Protocol (LDAP) that enables administrators to streamline the user login process Simplification of deployment architecture to only two tiers: Gateway tier. DataPower appliance (virtual or physical appliance) Management tier - API Management virtual appliance Dick: V3.0 Highlights Streamlined deployment model, faster installation & configuration Multiple developer communities to accelerate app development while enforcing access control Enhanced OAuth 2.0 Support Service discovery in WSRR
- SaaS option to GA on September 26, 2014 Common functionality with on-premise version Usage based pricing/subscription model Fully elastic capacity hosted in IBM SoftLayer Hybrid Model On premise model for highly secure and steady state business SaaS option for cloud/public traffic and peak usage requirements