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Tomorrow’s Members: Listening to the Voices of Our Future

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  • 1. Tomorrow’s Members: Listening to the voices of the future DigitalNow 2008 Julie Evans April 25, 2008
  • 2. (c) Project Tomorrow 2008 What are the expectations of our future members? How do we prepare for these association members of tomorrow? How do we satisfy the needs of multiple generations in our associations and in our workplace? Our discussion today:
  • 3. (c) Project Tomorrow 2008 Insights from the Speak Up surveys Expert Panel Discussion with: Dave Fellers Radiological Society of North America Tom Hood Maryland Association of CPAs Ron Moen American Dietetic Association Our discussion today:
  • 4. (c) Project Tomorrow 2008 Speak Up is facilitated annually by Project Tomorrow (formerly known as NetDay) About Project Tomorrow: A national education nonprofit organization providing leadership, research and programming to support science, math and technology education in America’s schools
  • 5. (c) Project Tomorrow 2008 • Annual national research project – Online surveys – Open for all K-12 schools – Schools/districts get their own data for planning and budgeting • Collect data ↔ Stimulate conversations – Students, Teachers, Parents and School Leaders • Inform policies & programs – Analysis and reporting – national reports – Services: custom reports, consulting with schools, Speak Up Your Way! • 5 years of empowering authentic voices – since 2003: – 1.1 million K-12 students – 74,000 teachers – 34,000 parents – 3,200 school leaders – 14,000 schools – from all 50 states, DC, American military base schools, Canada, Mexico, Australia What is Speak Up? 1.2 million respondents
  • 6. (c) Project Tomorrow 2008 How do we prepare for the association members of tomorrow? Tomorrow’s Members Current Forces @ Work ?
  • 7. (c) Project Tomorrow 2008 Creating the context to answer the question: How do we prepare for the association members of tomorrow? Tomorrow’s Members Millennial Attitudes & Values K-12 Education Priorities Technology-Infused Learning Current Forces @ Work
  • 8. (c) Project Tomorrow 2008 K-12 Education Priorities What issues are “waking up” our nation’s school and district leaders in the middle of the night? What issues are driving their priorities and education vision?
  • 9. (c) Project Tomorrow 2008 K-12 Education Priorities What issues are waking up our K-12 education leaders in the middle of the night? Top 5 List:
  • 10. (c) Project Tomorrow 2008 K-12 Education Priorities What issues are waking up our K-12 education leaders in the middle of the night? Top 5 List: 1. Funding 2. Test scores 3. Safety 4. Parents 5. Diversity
  • 11. (c) Project Tomorrow 2008 K-12 Education Priorities Seismic changes in K-12 education since early 1970’s A sampling of those “earthquakes”  Standards based education  Teacher quality/retention issues  Role of education  More education stakeholders  Expectations for success for all  Diversity of languages, styles, cultures
  • 12. (c) Project Tomorrow 2008 K-12 Education Priorities Seismic changes in K-12 education since early 1970’s A sampling of those “earthquakes”  Standards based education  Teacher quality/retention issues  Role of education  More education stakeholders  Expectations for success for all  Diversity of languages, styles, cultures  A different kind of learner
  • 13. (c) Project Tomorrow 2008 Creating the context to answer the question: How do we prepare for the association members of tomorrow? Tomorrow’s Members Millennial Attitudes & Values K-12 Education Priorities Technology-Infused Learning Current Forces @ Work
  • 14. (c) Project Tomorrow 2008 Millennial Attitudes & Values Birth years – 1982 through 2001 27% of Americans – 70 million Most diverse in history – 34% minority First generation: better educated moms than dads 2/3 report influencing parental purchasing decisions Childhood had 34% decrease in unstructured time Millennials Rising (Neil Howe and William Strauss)
  • 15. (c) Project Tomorrow 2008 Millennial Attitudes & Values Millennials Rising (Neil Howe and William Strauss) 7 Defining Characteristics: Special Sheltered Confident Team-oriented Conventional Pressured Achieving
  • 16. (c) Project Tomorrow 2008 Millennial Attitudes & Values Millennials Rising (Neil Howe and William Strauss) 7 Defining Characteristics: Special – high self-esteem, limited consequences Sheltered – expect to be protected Confident – they will fix the world Team-oriented – dislike school, like group projects Conventional – trust institutions, fairness important Pressured – increase in pre-college stress and burnout Achieving – expect success and college for all
  • 17. (c) Project Tomorrow 2008 86% say their generation will produce the next Bill Gates Millennials & Accomplishment
  • 18. (c) Project Tomorrow 2008 86% say their generation will produce the next Bill Gates 67% say they know the next Bill Gates Millennials & Accomplishment:
  • 19. (c) Project Tomorrow 2008 86% say their generation will produce the next Bill Gates 67% say they know the next Bill Gates and 24% say they could be that person! Millennials & Accomplishment:
  • 20. (c) Project Tomorrow 2008 Millennial Attitudes & Values Millennials Rising (Neil Howe and William Strauss) How do they want to learn? Collaboratively Anytime, anyplace, anywhere, any pace Structured activities Relevancy with real world
  • 21. (c) Project Tomorrow 2008 Millennial Attitudes & Values Millennials Rising (Neil Howe and William Strauss) How do they want to learn? Collaboratively Anytime, anyplace, anywhere, any pace Structured activities Relevancy with real world And with all kinds of technology
  • 22. (c) Project Tomorrow 2008 Creating the context to answer the question: How do we prepare for the association members of tomorrow? Tomorrow’s Members Millennial Attitudes & Values K-12 Education Priorities Technology-Infused Learning Current Forces @ Work
  • 23. (c) Project Tomorrow 2008 Students, technology & learning: Activities, Attitudes & Aspirations Disconnects & Differences Trends & Leverage Points Speak Up 2007 Student Findings
  • 24. (c) Project Tomorrow 2008 Speak Up 2007 Participation • 319,223 K-12 Students • 19,726 Parents • 25,544 Teachers • 3,263 Administrators Survey question themes  Learning & Teaching with Technology  Web 2.0 / Web 3.0 in Education  21st Century Skills  Science Instruction & Global Competitiveness  Emerging Technologies in the Classroom  Designing the 21st Century School Speak Up 2007 Student Findings
  • 25. (c) Project Tomorrow 2008 Speak Up 2007 Student Findings “Digital disconnect”  Between students and adults  Between advanced tech students and other students  Between girls and boys  Between older and younger students Key finding from Speak Up 2007 data:
  • 26. (c) Project Tomorrow 2008 Let’s add some more context: K-12 Classroom Internet Connectivity 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1994 1996 1998 2000 2002 Classroom Internet Connectivity
  • 27. (c) Project Tomorrow 2008 Let’s add some more context: K-12 Classroom Internet Connectivity 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1994 1996 1998 2000 2002 Classroom Internet Connectivity Today’s 24 yr olds were in 4th grade
  • 28. (c) Project Tomorrow 2008 Let’s add some more context: K-12 Classroom Internet Connectivity 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1994 1996 1998 2000 2002 Classroom Internet Connectivity Today’s 24 yr olds were in 4th grade Today’s 12 yr olds were in 1st grade
  • 29. (c) Project Tomorrow 2008 Speak Up 2007 Student Findings Let’s get to know each other! How would you assess your own technology skills compared to your peers? Beginner Average Advanced
  • 30. (c) Project Tomorrow 2008 Speak Up 2007 National Findings a. 6% b. 24% c. 70% Audience Response: What % of students grades 6-12 consider themselves “advanced tech users?”
  • 31. (c) Project Tomorrow 2008 Speak Up 2007 Student Findings Students' Self Assessment: Tech Skills Advanced Average Beginner What % of students grades 6-12 consider themselves “advanced tech users?” 70% 24% 6%
  • 32. (c) Project Tomorrow 2008 Speak Up 2007 Student Findings Students: What do you do regularly with technology?
  • 33. (c) Project Tomorrow 2008 Speak Up 2007 Student Findings The “Big 4” • Online and computer gaming • Download music • Communications – email, IM, Txt • Maintain a personal website Students: What do you do regularly with technology?
  • 34. (c) Project Tomorrow 2008 Speak Up 2007 Student Findings The “Big 4” • Online and computer gaming – Over 64% of students K-12 play • Download music – #1 with students in grades 6-12 • Communications – email, IM, Txt – Girls still lead in usage • Maintain a personal website – 40% of students grades 6-8 – 67% of students grades 9-12
  • 35. (c) Project Tomorrow 2008 Speak Up 2007 Student Findings Top 5 responses: 1. Writing assignments (74%) 2. Online research (72%) 3. Checking assignments/grades online (58%) 4. Creating slideshows, videos, webpages (57%) 5. Email or IM classmates about assignments (44%) Students: What do you do regularly with technology – for schoolwork?
  • 36. (c) Project Tomorrow 2008 Speak Up 2007 Student Findings How satisfied are today’s students with technology use at their school?
  • 37. (c) Project Tomorrow 2008 Speak Up 2007 Student Findings Most popular responses every year: • Filters block websites I need • Teachers limit tech use • Lots of rules – That limit use of my school’s technology – That prevent me from using my own tools such email / IM / MySpace Obstacles to student tech use at school
  • 38. (c) Project Tomorrow 2008 Speak Up 2007 Student Findings • Mobile devices • Online learning • Gaming technologies Digital Disconnect: A new “battleground” with emerging technologies in education
  • 39. (c) Project Tomorrow 2008 Speak Up 2007 Student Findings • Mobile devices @ school – Cell phones – Laptops – MP3 players – Smartphones & PDAs Digital Disconnect: A new battleground with emerging technologies in education
  • 40. (c) Project Tomorrow 2008 Speak Up 2007 Student Findings Students' Access to Mobile Devices 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% CellPhone Laptop MP3 SP - PDA K-2 Gr 3-5 Gr 6-8 Gr 9-12 Using Mobile Devices for Learning
  • 41. (c) Project Tomorrow 2008 Speak Up 2007 Student Findings • Communications • Collaborations • Creativity • Productivity How student want to use mobile devices to support learning
  • 42. (c) Project Tomorrow 2008 Speak Up 2007 Student Findings • Communications – Email teachers, classmates – Access personal websites • Collaborations – Projects and calendars • Creativity – Create/share documents • Productivity – Research, downloads, ed games How student want to use mobile devices to support learning
  • 43. (c) Project Tomorrow 2008 Speak Up 2007 Student Findings High School Students’ Usage • 8% taken online class • 9% taken a class with an online component • 6% taken an online class outside of school Almost 1 our 4 high school students have experience with online learning Online learning and students
  • 44. (c) Project Tomorrow 2008 Speak Up 2007 Student Findings Online learning and students Is there interest in taking online classes? Yes! Beyond the students with current experience: +33% of high school students +24% of middle school students +19% of students grades 3-5
  • 45. (c) Project Tomorrow 2008 Speak Up 2007 Student Findings a. Take class not offered at my school b. Get extra help in a subject c. Earn college credit d. To work at my own pace e. To learn more about the subject Audience Response: What is the #1 reason middle school students want to take an online class?
  • 46. (c) Project Tomorrow 2008 Speak Up 2007 Student Findings Why Students Want to Take an Online Class 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Learn about a subject Class not offeredWork at own paceTo get extra help Scheduling College credit Gr 3-5 Gr 6-8 Gr 9-12 What is the #1 reason middle school students want to take an online class?
  • 47. (c) Project Tomorrow 2008 Speak Up 2007 Student Findings • Over 64% of students K-12 play • Average is 8 – 10 hours per week • Using a wide variety of devices Gaming Technologies in Learning
  • 48. (c) Project Tomorrow 2008 Speak Up 2007 Student Findings • Over 64% of students K-12 play • Average is 8 – 10 hours per week • Using a wide variety of devices – Cell phones – Computer games – Console video players – Handhelds – Web-based: single or multi user Gaming Technologies in Learning
  • 49. (c) Project Tomorrow 2008 Speak Up 2007 Student Findings a. Cell phones b. Computer games c. Console video players d. Handhelds e. Web-based single user game f. Web-based multi-user game Audience Response: Girls are most likely to use which device for their gaming activities?
  • 50. (c) Project Tomorrow 2008 Speak Up 2007 Student Findings a. Cell phones b. Computer games c. Console video players d. Handhelds e. Web-based single user game f. Web-based multi-user game Girls are most likely to use which device for their gaming activities?
  • 51. (c) Project Tomorrow 2008 Speak Up 2007 Student Findings • Easier to understand difficult concepts 51% • More engaged in learning material 50% • Would learn more 46% • More interesting to practice problems 44% • Go beyond & try new things 37% • See results of my problem solving 35% • Direct my own learning 34% Student views – why include gaming in school?
  • 52. (c) Project Tomorrow 2008 Speak Up 2007 Student Findings What if you could design the ultimate school . . . . what technologies would have the greatest impact on your learning?
  • 53. (c) Project Tomorrow 2008 Speak Up 2007 Student Findings a. Digital equipment for creating projects b. Games and virtual simulations c. Personal laptops for each student d. Student access to email and IM at school e. Using devices like cellphones, MP3 players and PDAs f. Online classes Audience Response: What do students say is the #1 tech tool or service that will impact their learning?
  • 54. (c) Project Tomorrow 2008 Speak Up 2007 Student Findings Students in Kindergarten thru 12th grade say the same thing every year: What do students say is the #1 tech tool or service that will impact their learning?
  • 55. (c) Project Tomorrow 2008 Speak Up 2007 Student Findings Students in Kindergarten thru 12th grade say the same thing every year: “Give me a laptop for my personal use at school and at home” What do students say is the #1 tech tool or service that will impact their learning?
  • 56. (c) Project Tomorrow 2008 Speak Up 2007 Student Findings Yes: School Principals 66% District Administrators 48% Teachers 47% Parents 43% Is your school doing a good job preparing you/your students/your child for future jobs?
  • 57. (c) Project Tomorrow 2008 Speak Up 2007 Student Findings Yes: School Principals 66% District Administrators 48% Teachers 47% Parents 43% Advanced tech students 23% Is your school doing a good job preparing you/your students/your child for future jobs?
  • 58. (c) Project Tomorrow 2008 Speak Up 2007 Student Findings What today’s students feel and believe . . . • Is school interesting? • Do I feel safe? • Will I be successful? • Are my parents and teachers helping me to be successful? • Does my school care about me?
  • 59. (c) Project Tomorrow 2008 Speak Up 2007 Student Findings What today’s students feel and believe . . . 0% 10% 20% 30% 40% 50% 60% 70% My school cares about me Parents/teachers help me I will be successful I feel safe School is interesting Gr 9-12 Gr 6-8 K-5
  • 60. (c) Project Tomorrow 2008 Trends to watch: • Continuing “digital disconnects” • Spectrum of digital native-ness • Multiple “computers” in the backpack • Embracing & adapting new technologies • Anytime, anyplace, anywhere, any pace learning How do we prepare for the association members of tomorrow?
  • 61. (c) Project Tomorrow 2008 Trends to watch: • Self directed learning is key • Everyone is a content developer • Make it relevant to me! • Blend of informal & formal learning opps • Beyond engagement to productivity benefits • “Long tail” of training & education How do we prepare for the association members of tomorrow?
  • 62. (c) Project Tomorrow 2008 Trends to watch: • The era of the technology-enabled Free Agent Learner How do we prepare for the association members of tomorrow?
  • 63. (c) Project Tomorrow 2008 • Visit www.tomorrow.org – Reports – Webinars – new series for 2008 – Podcasts – Speak Up Blog – Facebook • Speak Up Data and Services for your association – Consulting and custom data reports – Speak Up with your members More Speak Up?
  • 64. (c) Project Tomorrow 2008 Expert Panel Discussion with: Dave Fellers Radiological Society of North America Tom Hood Maryland Association of CPAs Ron Moen American Dietetic Association How do we prepare for the association members of tomorrow?
  • 65. (c) Project Tomorrow 2008 It has been great to learn from you today. If you have any questions, please contact us: Julie Evans Project Tomorrow jevans@tomorrow.org 949-609-4660 x15 Copyright Project Tomorrow 2008. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission from the author.