Addressing Our Long Tail Learners:
Findings from the Speak Up
National Research Project
13th
Annual CoSN K-12 School Netwo...
(c) Project Tomorrow 2008
Project Tomorrow (formerly known as NetDay)
- a national education nonprofit organization
Our st...
(c) Project Tomorrow 2008
What is Speak Up?
• Annual national research project
– Online surveys
– Open for all K-12 school...
(c) Project Tomorrow 2008
What is Speak Up?
Speak Up survey question themes:
•Learning & Teaching with Technology
•Web 2.0...
(c) Project Tomorrow 2008
Speak Up 2007
Big thank you to our Sponsors:
(c) Project Tomorrow 2008
Speak Up 2007
And to our National Outreach Partners:
State Education Technology Directors’
Assoc...
(c) Project Tomorrow 2008
Long Tail Learners – Speak Up Findings
Two Big Questions:
1.Who are these “Long Tail
Learners?”
...
(c) Project Tomorrow 2008
Long Tail Learners – Speak Up Findings
About today’s Long Tail Learners
70% say their tech skill...
(c) Project Tomorrow 2008
Long Tail Learners – Speak Up Findings
About today’s Long Tail Learners
70% say their tech skill...
(c) Project Tomorrow 2008
Long Tail Learners – Speak Up Findings
About today’s Long Tail Learners
70% say their tech skill...
(c) Project Tomorrow 2008
Long Tail Learners – Speak Up Findings
About today’s Long Tail Learners
70% say their tech skill...
(c) Project Tomorrow 2008
Long Tail Learners – Speak Up Findings
About today’s Long Tail Learners
70% say their tech skill...
(c) Project Tomorrow 2008
Long Tail Learners – Speak Up Findings
About today’s Long Tail Learners
Creating content – perso...
(c) Project Tomorrow 2008
Long Tail Learners – Speak Up Findings
Why take an online class?
0%
5%
10%
15%
20%
25%
30%
35%
4...
(c) Project Tomorrow 2008
Long Tail Learners – Speak Up Findings
In what subject areas?
Gr 6-12
0%
5%
10%
15%
20%
25%
30%
...
(c) Project Tomorrow 2008
Long Tail Learners – Speak Up Findings
Educational gaming – it’s more than just
winning for the ...
(c) Project Tomorrow 2008
Long Tail Learners – Speak Up Findings
Educational gaming – it’s more than just
winning for the ...
(c) Project Tomorrow 2008
Long Tail Learners – Speak Up Findings
Educational gaming – it’s more than just
winning for the ...
(c) Project Tomorrow 2008
Long Tail Learners – Speak Up Findings
What can schools do to better address
this Long Tail Lear...
(c) Project Tomorrow 2008
Long Tail Learners – Speak Up Findings
What can schools do to better address
this Long Tail Lear...
(c) Project Tomorrow 2008
Long Tail Learners – Speak Up Findings
What can schools do to better address
this Long Tail Lear...
(c) Project Tomorrow 2008
Long Tail Learners – Speak Up Findings
What can schools do to better address
this Long Tail Lear...
(c) Project Tomorrow 2008
Long Tail Learners – Speak Up Findings
What can schools do to better address
this Long Tail Lear...
(c) Project Tomorrow 2008
Speak Up Resources
Briefings & Conferences including
podcast of the 2007 Congressional
Briefing ...
(c) Project Tomorrow 2008
What’s Next for Speak Up?
Schools & districts using their Speak Up data
Share national data find...
How are you addressing the needs of
your Long Tail Learners?
CoSN Conference – March 2008
Julie Evans
Chief Executive Offi...
Copyright Project Tomorrow 2008.
This work is the intellectual property of the author.
Permission is granted for this mate...
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Long Tail Learners

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Long Tail Learners

  1. 1. Addressing Our Long Tail Learners: Findings from the Speak Up National Research Project 13th Annual CoSN K-12 School Networking Conference March 11, 2008 Julie Evans Chief Executive Officer Project Tomorrow
  2. 2. (c) Project Tomorrow 2008 Project Tomorrow (formerly known as NetDay) - a national education nonprofit organization Our strengths: • Provide national leadership to improve education • Incubate and replicate science, math and technology that engage K-12 students • Leverage online tools and resources to build local capacities • Conduct national research to inform and stimulate new discussions around education topics – the Speak Up Project
  3. 3. (c) Project Tomorrow 2008 What is Speak Up? • Annual national research project – Online surveys – Open for all K-12 schools – Schools/districts get their own data for planning and budgeting • Collect data ↔ Stimulate conversations – Students, Teachers, Parents and School Leaders • Inform policies & programs – Analysis and reporting – national reports – Services: custom reports, consulting with schools, Speak Up Your Way! • 5 years of empowering authentic voices – since 2003: – 1.1 million K-12 students – 74,000 teachers – 34,000 parents – 3,200 school leaders – 14,000 schools – from all 50 states, DC, American military base schools, Canada, Mexico, Australia – 1/3 urban/rural/suburban schools – 41% Title 1
  4. 4. (c) Project Tomorrow 2008 What is Speak Up? Speak Up survey question themes: •Learning & Teaching with Technology •Web 2.0 / Web 3.0 in education •21st Century Skills •Science Instruction & Global Competitiveness •Online Learning •Emerging Technologies in the Classroom •Designing the Ultimate School for 21st Century Learners
  5. 5. (c) Project Tomorrow 2008 Speak Up 2007 Big thank you to our Sponsors:
  6. 6. (c) Project Tomorrow 2008 Speak Up 2007 And to our National Outreach Partners: State Education Technology Directors’ Association (SETDA) National School Boards Association (NSBA) Consortium for School Networking (CoSN) + 100 other education and business nonprofits
  7. 7. (c) Project Tomorrow 2008 Long Tail Learners – Speak Up Findings Two Big Questions: 1.Who are these “Long Tail Learners?” 2.What can we do to better address their needs?
  8. 8. (c) Project Tomorrow 2008 Long Tail Learners – Speak Up Findings About today’s Long Tail Learners 70% say their tech skills are average
  9. 9. (c) Project Tomorrow 2008 Long Tail Learners – Speak Up Findings About today’s Long Tail Learners 70% say their tech skills are average Majority have high access to tech devices • 2007: 1/5 of high school students have a smart phone
  10. 10. (c) Project Tomorrow 2008 Long Tail Learners – Speak Up Findings About today’s Long Tail Learners 70% say their tech skills are average Majority have high access to tech devices • 2007: 1/5 of high school students have a smart phone 74% say good tech skills are important for future success
  11. 11. (c) Project Tomorrow 2008 Long Tail Learners – Speak Up Findings About today’s Long Tail Learners 70% say their tech skills are average Majority have high access to tech devices • 2007: 1/5 of high school students have a smart phone 74% say good tech skills are important for future success But 50% say that their school is not doing a good job preparing them for 21st century jobs
  12. 12. (c) Project Tomorrow 2008 Long Tail Learners – Speak Up Findings About today’s Long Tail Learners 70% say their tech skills are average Majority have high access to tech devices • 2007: 1/5 of high school students have a smart phone 74% say good tech skills are important for future success But 50% say that their school is not doing a good job preparing them for 21st century jobs Result: Continued disconnect between “in school” and “out of school” digital lives
  13. 13. (c) Project Tomorrow 2008 Long Tail Learners – Speak Up Findings About today’s Long Tail Learners Creating content – personalizing learning Gr 6-8 Gr 9-12 Creating slideshows 52% 61% Personal websites 40% 67% Blog / Wiki 23% 24% Remix content 21% 19% Making videos 15% 20% Online class interest 53% 69%
  14. 14. (c) Project Tomorrow 2008 Long Tail Learners – Speak Up Findings Why take an online class? 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% College credit Class not offered Extra help Subject interest Self pace Teacher attention Gr 6-8 Gr 9-12
  15. 15. (c) Project Tomorrow 2008 Long Tail Learners – Speak Up Findings In what subject areas? Gr 6-12 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% M ath LanguageTechnology Science History English SAT/ACT Job Prep Gr 6-12
  16. 16. (c) Project Tomorrow 2008 Long Tail Learners – Speak Up Findings Educational gaming – it’s more than just winning for the students!
  17. 17. (c) Project Tomorrow 2008 Long Tail Learners – Speak Up Findings Educational gaming – it’s more than just winning for the students! Customizing to my interests – 35% Making decisions that affect outcome – 34% Ability to take risks – 29%
  18. 18. (c) Project Tomorrow 2008 Long Tail Learners – Speak Up Findings Educational gaming – it’s more than just winning for the students! Customizing to my interests – 35% Making decisions that affect outcome – 34% Ability to take risks – 29% Benefit: “I would be directing my own learning”
  19. 19. (c) Project Tomorrow 2008 Long Tail Learners – Speak Up Findings What can schools do to better address this Long Tail Learner?
  20. 20. (c) Project Tomorrow 2008 Long Tail Learners – Speak Up Findings What can schools do to better address this Long Tail Learner? Students say . . . Let me use my own tech devices
  21. 21. (c) Project Tomorrow 2008 Long Tail Learners – Speak Up Findings What can schools do to better address this Long Tail Learner? Students say . . . Let me use my own tech devices Give me greater access at school
  22. 22. (c) Project Tomorrow 2008 Long Tail Learners – Speak Up Findings What can schools do to better address this Long Tail Learner? Students say . . . Let me use my own tech devices Give me greater access at school Provide me with tools
  23. 23. (c) Project Tomorrow 2008 Long Tail Learners – Speak Up Findings What can schools do to better address this Long Tail Learner? Students say . . . Let me use my own tech devices Give me greater access at school Provide me with tools Ask me what I need!
  24. 24. (c) Project Tomorrow 2008 Speak Up Resources Briefings & Conferences including podcast of the 2007 Congressional Briefing – visit www.tomorrow.org New report: Learning in the 21st Century: A National Report of Online Learning (done in conjunction with Blackboard Inc.)
  25. 25. (c) Project Tomorrow 2008 What’s Next for Speak Up? Schools & districts using their Speak Up data Share national data findings with federal and state - Congressional Briefing on April 8 National, state and local briefings and conference presentations New special reports Planning for Speak Up 2008 – October 2008 • New Questions / New Themes • Sign up to receive Speak Up News & Updates
  26. 26. How are you addressing the needs of your Long Tail Learners? CoSN Conference – March 2008 Julie Evans Chief Executive Officer Project Tomorrow 949-609-4660 x15 JEvans@Tomorrow.org
  27. 27. Copyright Project Tomorrow 2008. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission from the author.
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