Connecting in the 21st Century Webinar

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Parents and Administrators Speak Up about Effective School to Home Communications

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Connecting in the 21st Century Webinar

  1. 1. Connecting in the 21st Century: Parents and Administrators Speak Up about Effective School to Home Communications Key Findings of a special new report from Blackboard Connect and Project Tomorrow Julie Evans, Project Tomorrow CEO
  2. 2. Welcome Patrick Rodwell Manager, Territory Marketing Blackboard Inc. [email_address] Jennie Breister Product Marketing Manager Blackboard Connect for K-12 jennie.breister@blackboard.com
  3. 3. Featured Speaker: Julie Evans Chief Executive Officer Project Tomorrow   <ul><li>  </li></ul><ul><li>www.tomorrow.org </li></ul><ul><li>Project Tomorrow (formerly NetDay) is one of the nation’s leading education nonprofit organizations, dedicated to empowering K-12 students, teachers and parents to have a larger voice in improving education and learning. </li></ul><ul><li>CEO since 1999, former 17-year career in sales and marketing with Unisys and other education tech startups. </li></ul><ul><li>Graduate of Brown University, named as a Frances Hesselbein Community Innovation Fellow in 2003. </li></ul><ul><li>Speaker, writer and commentator on children, education, science and technology issues. </li></ul><ul><li>In 2008, named one of the Top Ten Most Influential People in Education Technology over the past 10 years by eSchool News. </li></ul>
  4. 4. Today’s Agenda: <ul><li>Introducing the new report </li></ul><ul><li>About the Speak Up Project </li></ul><ul><li>Review of research methodology and findings </li></ul><ul><li>Conversation time </li></ul>Speak Up Research Project: Views of Students, Parents, Teachers, Librarians and Administrators
  5. 5. A big thank you to:
  6. 6. Series of Speak Up Reports in collaboration with Blackboard
  7. 7. <ul><li>Annual national research project </li></ul><ul><ul><li>Online surveys + focus groups </li></ul></ul><ul><ul><li>Open for all K-12 schools and schools of education </li></ul></ul><ul><ul><li>Institutions receive free report with their own data </li></ul></ul><ul><li>Collect ideas ↔ Stimulate conversations </li></ul><ul><ul><li>K-12 Students, Teachers, Parents, Administrators </li></ul></ul><ul><ul><li>Pre-Service Teachers in Schools of Education </li></ul></ul><ul><li>Inform policies & programs </li></ul><ul><ul><li>Analysis and reporting of findings and trends </li></ul></ul><ul><ul><li>Consulting services to help transform teaching and learning </li></ul></ul>Speak Up National Research Project + 2.6 million surveys since 2003
  8. 8. <ul><ul><li>Learning & Teaching with Technology </li></ul></ul><ul><ul><li>21 st Century Skills: Digital Citizenship </li></ul></ul><ul><ul><li>Home to school communications </li></ul></ul><ul><ul><li>Career Interests in STEM and Teaching </li></ul></ul><ul><ul><li>Professional Development / Teacher Preparation </li></ul></ul><ul><ul><li>Internet Safety </li></ul></ul><ul><ul><li>Administrators’ Challenges </li></ul></ul><ul><ul><li>Emerging Technologies in the Classroom </li></ul></ul><ul><ul><ul><li>Mobile Devices, Online Learning, Digital Content, E-textbooks </li></ul></ul></ul><ul><ul><ul><li>Educational Games, Web 2.0 tools and applications </li></ul></ul></ul><ul><ul><li>Designing the 21st Century School </li></ul></ul>Speak Up survey question themes
  9. 9. What can the Speak Up findings tell us about the future of learning?
  10. 10. Speak Up National Research Project Key Findings: Speak Up 2003 – 2011 <ul><li>Students function as a “ Digital Advance Team ” </li></ul><ul><li>Students regularly adopt and adapt emerging technologies for learning </li></ul><ul><li>Students’ frustrations focus on the unsophisticated use of technologies within education </li></ul><ul><li>Persistent digital disconnect between students and adults </li></ul><ul><li>Exacerbation of lack of relevancy in current education </li></ul>
  11. 11. A new uniquely “student vision” for leveraging emerging technologies to drive achievement and educational productivity Emerging from the Speak Up research:
  12. 12. A new uniquely “student vision” for leveraging emerging technologies to drive achievement and educational productivity Emerging from the Speak Up research: This student vision for “technology enabled learning” mirrors how students want to learn in general
  13. 13. The Student Vision for Learning <ul><li>Social–based learning </li></ul><ul><li>Un–tethered learning </li></ul><ul><li>Digitally–rich learning </li></ul>
  14. 14. <ul><li>The Student Vision for Learning: </li></ul><ul><li>Leveraging technology to improve school to home communications to drive student achievement </li></ul>
  15. 15. Introducing . . . Connecting in the 21st Century: Parents and Administrators Speak Up about Effective School to Home Communications
  16. 16. Connecting in the 21st Century: Research Questions <ul><li>Why do administrators value effective communications with parents? </li></ul><ul><li>How are schools and districts tapping into technology to connect with parents? </li></ul><ul><li>Do parents today have different expectations for school communications? </li></ul><ul><li>How are teachers leveraging technology to provide feedback to students? </li></ul><ul><li>What is the relationship between school communications and parental attitudes about their child’s school? </li></ul>
  17. 17. <ul><li>K-12 Students 294,399 </li></ul><ul><li>Teachers 35,525 </li></ul><ul><li>Librarians 2,135 </li></ul><ul><li>Parents (in English & Spanish) 42,267 </li></ul><ul><li>School/District Administrators 3,578 </li></ul><ul><li>Technology Leaders 1,391 </li></ul><ul><li>Schools / Districts 6,541 / 1,340 </li></ul><ul><li>Top 12 participating states: </li></ul><ul><li>TX, CA, AL, AZ, FL, NC, IL, MD, IN, NV, PA, WI </li></ul><ul><li>About Speak Up participating schools: </li></ul><ul><ul><ul><ul><li>51% Title 1 eligible – indicating community poverty </li></ul></ul></ul></ul><ul><ul><ul><ul><li>34% urban, 29% suburban, 37% rural </li></ul></ul></ul></ul>National Speak Up 2010 Participation: 379,355
  18. 18. <ul><li>Why do administrators value effective communications with parents? </li></ul>
  19. 19. “ By improving communications, our schools are able to establish relationships with parents that reinforce the school’s dedication to student success .” District Administrator from North Carolina
  20. 20. <ul><li>How are schools and districts tapping into technology to connect with parents? </li></ul>
  21. 21. <ul><li>How are schools and districts tapping into technology to connect with parents? </li></ul>School portal: 58% growth since 2007
  22. 22. “ In today’s environment, parents, teachers, the community and all stakeholders of public schools expect instantaneous communication regarding events going on at their local schools. It’s considered a basic service, not an extra .” District Administrator from Michigan
  23. 23. <ul><li>Do parents today have different expectations for school communications? </li></ul>
  24. 24. “ I am very happy with our school and the communications amongst the teacher, parents and students. If I were principal, I would tell parents to use the technology that is offered because it is the child who suffers and it is not just up to the teacher to educate our children.” Parent from California
  25. 25. <ul><li>How are teachers leveraging technology to provide feedback to students? </li></ul><ul><li>38% say they are using technology to provide feedback on student performance </li></ul><ul><li>Slightly over one-third of teachers report using email, IM and text messaging to communicate with students </li></ul>
  26. 26. <ul><li>How are teachers leveraging technology to provide feedback to students? </li></ul><ul><li>38% say they are using technology to provide feedback on student performance </li></ul><ul><li>Slightly over one-third of teachers report using email, IM and text messaging to communicate with students </li></ul>But, 64% of teachers say that mobile devices could improve student-parent-teacher communications
  27. 27. <ul><li>How are teachers leveraging technology to provide feedback to students? </li></ul><ul><li>38% say they are using technology to provide feedback on student performance </li></ul><ul><li>Slightly over one-third of teachers report using email, IM and text messaging to communicate with students </li></ul>But, 64% of teachers say that mobile devices could improve student-parent-teacher communications And 52% of students say they would use their smartphone to communicate with their teacher . . . if usage was allowed at school
  28. 28. <ul><li>What is the relationship between school communications and parental attitudes about their child’s school? </li></ul>Parents who rate school communications as ineffective Also have greater dissatisfaction overall with their child’s school <ul><li>Don’t feel a connection to the school </li></ul><ul><li>Have concerns about the quality of their child’s teacher </li></ul><ul><li>Say teacher is not working with parents to ensure student success </li></ul>
  29. 29. <ul><li>Ending Thoughts </li></ul>Increased parental demand for more effective and meaningful communications + Variety of emerging technology solutions for school to home connections _______________________________________ = New opportunities for schools and districts to leverage communications tools to improve student achievement
  30. 30. Connecting in the 21st Century: Research Questions <ul><li>Why do administrators value effective communications with parents? </li></ul><ul><li>How are schools and districts tapping into technology to connect with parents? </li></ul><ul><li>Do parents today have different expectations for school communications? </li></ul><ul><li>How are teachers leveraging technology to provide feedback to students? </li></ul><ul><li>What is the relationship between school communications and parental attitudes about their child’s school? </li></ul>
  31. 31. <ul><li>The Student Vision for Learning: </li></ul><ul><li>Leveraging technology to improve school to home communications to drive student achievement </li></ul>
  32. 32. <ul><li>Access the full report: </li></ul><ul><li>www.tomorrow.org/speakup/Connecting21st_2012.html </li></ul>
  33. 33. <ul><li>National Speak Up Findings and reports </li></ul><ul><li>Speak Up 2011 data: release to participating districts on Feb 1 </li></ul><ul><li>Speak Up 2011 data: national release in April </li></ul><ul><li>Presentations, podcasts and webinars </li></ul><ul><li>Evaluation services & reports </li></ul><ul><li>Speak Up 2012! </li></ul>More Speak Up? www.tomorrow.org
  34. 34. A big thank you to:
  35. 35. Thank you. Let’s continue this conversation. Julie Evans Project Tomorrow [email_address] 949-609-4660 x15 Twitter: JulieEvans_PT Copyright Project Tomorrow 2011. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission from the author.

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